Japanese supplier Omron has opened a new automotive electronic components production and sales base in China.

The company, a US$5.5 billion Japanese manufacturer of automation and sensing products, has set up Omron Automotive Electronics (OAG) and will emply 80 in Guangzhou making window controllers from January 2006.

Sales projections for the first year are CNY100m (US$12m), rising to CNY5bn yen in 2007 and CNY15bn for FY 2010.

OAG president Hiroki Toyama said: "Many of the major players in the global automotive manufacturing industry have entered the Chinese market, and competition is rapidly intensifying."