Web-based direct writer unveils multi-state auto insurance discounts for online shoppers

Electric Insurance Company (EIC), a Massachusetts direct writer of automobile and homeowner's insurance, announces the launch of a new discount program for online auto insurance shoppers. The eDiscount Program affords consumers a one-time savings of $50 off the premium purchase price when they select an Electric Insurance auto policy quote from the company's Website (www.electricinsurance.com). This new program is currently offered to insurance shoppers on the Internet in Arizona, Idaho, Missouri, New Mexico and Utah, with more states possibly to follow.

"The eDiscount Program is intended to pass on to consumers the savings realized through Web-based transactions," said Rich Middleton, eBusiness Project Manager for Electric Insurance. "We're excited about the opportunity that recent growth in our online business presents to the company, our current policyholders and our future customers."

A year 2000 winner of the USA Today/RIT Quality Cup Award, the Electric Insurance site was recently ranked as one of the top online insurance sites by Gomez Associates." Middleton adds; "Electric Insurance Company's constant commitment to service excellence drives our ecommerce efforts to deliver a service that is functional, easy to use and meets the consumer's needs. The new eDiscount Program is just another example of the efforts toward our goal of continued improvement and growth in better serving our customers."

About Electric Insurance Company:

Electric Insurance Company (EIC), established in 1966, is a direct writer of private passenger automobile and homeowner's insurance and has been a GE benefit provider for 25 years. Rated "strong/A-" by Standard & Poor's, EIC has recently been ranked as one of the top insurance carriers on the Internet by Gomez Advisors and has won this year's USA Today/RIT Quality Cup Award for its easy-to-navigate, customer-focused web site. For the past three years, EIC has been one of the Web's foremost online insurance companies and is an aggressive and innovative e-commerce leader. With low direct-to-customer rates, more than 125,000 policyholders, coverage in 47 states and a ferocious commitment to customer service, Electric Insurance Company is dedicated to being recognized as the best insurance company on the Internet.