To develop more competitive products for the South American auto market, Denso Corporation will establish a technical center in Santa Bárbara dOeste City, Brazil, in early 2012, where Denso do Brasil Ltda (DNBR) is constructing a new plant. By 2015, the total investment in the organization will be approximately 4 billion yen (approximately US$49.4 million), with an estimated 100 employees.