To develop more competitive products for the South American auto market, Denso Corporation will establish a technical center in Santa Bárbara dOeste City, Brazil, in early 2012, where Denso do Brasil Ltda (DNBR) is constructing a new plant. By 2015, the total investment in the organization will be approximately 4 billion yen (approximately US$49.4 million), with an estimated 100 employees.

"The technical center will locally develop automotive air conditioning systems, starters, alternators, powertrain-related systems, and other products for the fast-growing South American auto market to better meet its needs and more quickly create competitive products," said Hikaru Sugi, senior managing director in charge of Denso's Engineering Research and Development Center.

In South America, Denso currently has five production companies in Brazil and one in Argentina. In addition to setting up the new technical center, their sales, engineering, business planning, procurement, and other functions will be consolidated into DNBR in stages to establish a system to support DENSO's business throughout South America.

Denso already has technical centres in Japan, North America, Europe, Thailand, and China and is preparing to build one in India by the end of 2011.

"To deal with the rapidly changing markets and technologies, Denso's technical centres in Japan and six overseas countries, including Brazil, will offer better customer service and improve product competitiveness by determining the specific market needs of each region and develop products to suit them," said Sugi.

Denso Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 34 countries and regions (including Japan) and employs approximately 120,000 people.

Consolidated global sales for the fiscal year ending March 31, 2010, totaled US$32.0 billion. Last fiscal year, Denso spent 9.1 percent of its global consolidated sales on research and development. Denso common stock is traded on the Tokyo and Nagoya stock exchanges.