Denso and Smiths Manufacturing have established Denso Sales South Africa, a joint venture dedicated to selling aftermarket products and services in Southern Africa.

South Africa has one of the largest economies in Africa and car ownership is the highest in the region. Denso established Denso Sales South Africa to sell repair parts and accessories and offer services such as repairs for passenger cars and commercial vehicles in South Africa and neighbouring countries.

Denso Sales South Africa will increase a product line-up mainly for vehicles manufactured by Japanese-affiliated automakers, which account for 40% of vehicle ownership; strengthen the repair service network for car air conditioners and diesel engine parts, as well as build a logistics system.

In 2010, Denso established Denso Sales Middle East and North Africa FZE in the United Arab Emirates to operate and expand the sale of aftermarket products in the northern part of the African region.

Since 2013, Denso has joined the forces with Smiths Manufacturing to sell aftermarket products and research market needs and structures.

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