Daihatsu says having only around a 25 percent share of the Japanese subcompact market is not good enough for a subsidiary of Toyota which aims to achieve more than 40 percent of the domestic car market. So it has set a new programme called "D Vision100" in place to improve product competitiveness and reduce costs by 20 to 30 percent by 2007 when Daihatsu will commemorate its 100th anniversary.