There are rumours that Jaguar Land Rover (JLR) and its parent, Tata Motors, are considering acquiring other brands and capabilities as JLR looks to address increased competition in the auto industry.

Bloomberg reports that cash-rich Tata is encouraging JLR to consider acquisitions that fit with JLR's premium products portfolio. However, the report - citing anonymous sources - said the company may consider automotive brands and non-automotive brands, such as tech companies, that would fit its strategy in emerging advanced technologies such as electrification and autonomous drive.

Bloomberg notes that its data shows Tata Motors has amassed 397.6 billion rupees ($6.1 billion) of cash and equivalents at the end of June, up 87% from a year ago.

The report also said that senior execs at Tata Group believe JLR needs to 'bulk up' to stay competitive.

Fiat-Chrysler (FCA) is said to be open to discussions about the possible sell-off of its brands - Jeep, Maserati and Alfa Romeo have been speculated - in order to sharpen its focus in mainstream segments.

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