Continental's former powertrain division will now operate under the name Vitesco Technologies, effective immediately.

The company, which has been operating independently since January, 2019, is now rolling out its new brand identity at its around 50 locations worldwide.

"Our goal is clean and sustainable mobility - that's why we make the core of every vehicle - the drivetrain - smart and electric," said Vitesco Technologies CEO, Andreas Wolf.

"I am very pleased about our new brand identity. It underlines our claim to leadership in clean drives, today and in the future."

The drivetrain business is currently undergoing significant changes, with an estimated 50% share of electric and hybrid vehicles by 2030.

Vitesco Technologies says it is already one of the few system providers able to supply complete electrification from a single source. The portfolio includes technologies for 48-volt electrification, electric engines, as well as performance electronics for hybrid engines and purely battery-powered vehicles.

The competencies developed across decades continue to be part of the core business: electronics, sensors, and actuators.

In October, 2018, Wolf took over the leadership of the powertrain division - which is Vitesco Technologies today.

Previously, Wolf led Continental's Body & Security business unit.

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