Ford has announced that the electric F-150 Lightning pickup is ‘going global for the first time’ with entry into Norway, described as ‘the world’s most advanced electric vehicle market’.
Ford said the move follows ‘impassioned consumer demand’, and Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicle.
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“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director, Ford Norway.
“F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”
Norway is Europe’s national market with the highest EV share – some 80% of new car sales in Norway are electric.
Last year, Ford announced that it is targeting zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint of facilities, logistics and suppliers by 2035.
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By GlobalDataEarlier this year, Ford announced that it will nearly double production capacity of F-150 Lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, to meet high demand.
“Everything we’ve learned from almost half a century of producing America’s best-selling truck has helped us make F-150 Lightning the truck of the future. It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, vice president, Electric Vehicle Programs, Ford Model e. “Ingenuity runs through this truck inside and out. I strongly encourage our future Norwegian customers to put this truck to the test for all their outdoor adventures.”
The F-150 Lightning Lariat Launch Edition for customers in Norway will be offered exclusively with Super Crew Cab body style in Antimatter Blue metallic body color and offered in limited numbers. It will be sold through the Ford-authorized dealer network across more than 70 specialized Ford EV dealers in Norway with full EV infrastructure and capability to serve every F-150 Lightning, Mustang Mach-E and E-Transit customers.
Deliveries in Norway will start next year.
