Citroën has joined forces with Sir Richard Branson's giant UK-based brand Virgin to promote its newest model, the compact C3 hatchback, in France. France's largest music and entertainment store, the Virgin Megastore on the Champs Elysées in Paris, is displaying a C3 enclosed in a giant glass ball and the car is also featured on various Virgin web sites. In return, Virgin is featured on Citroën's French-language web sites.