Chrysler is reported to be developing plans to increase its capacity in the ASEAN region with the possibility that it might locate an assembly plant in the Philippines.

 "That [looking for more production facilities in the region] is high in our priority," Chrysler exec Peter MacKenzie told the BusinessMirror late last week, just after Chrysler launched its multipurpose utility van Journey.

The completely assembled Journey unit is transported from Chrysler's plant in Auburn Hills, Michigan, to the US west coast and shipped to the region.

MacKenzie said having assembly plants for left- and right-hand drive automobiles in the region could give Chrysler an advantage, BusinessMirror said.

"With the US economy suffering, there is a need for us to develop our international market base. That's one of the reasons why we're putting a lot on this model [the Journey]," the website quoted MacKenzie as saying.