UK car makers are offering new incentives to lure buyers into UK showrooms on new models only recently launched. Ford is already offering a 5.9% (APR) finance rate over 24 months for its new Fiesta supermini, launched just a few months ago. The company is also offering a year's free insurance on 1.3-litre Fiestas to any buyer 21-plus buyer financing one through its Ford Credit arm.