GMCs top selling Sierra trucks (sales of this full size model and the Chevrolet Silverado were up 27.9% in July) will get a 2016 model year update in autumn - LED C-shaped daytime running lights and LED headlights; new front fascia and grilles for each trim level; new LED fog lamps; new bumpers; and new C-shaped LED taillights

GMC's top selling Sierra trucks (sales of this full size model and the Chevrolet Silverado were up 27.9% in July) will get a 2016 model year update in autumn - LED C-shaped daytime running lights and LED headlights; new front fascia and grilles for each trim level; new LED fog lamps; new bumpers; and new C-shaped LED taillights

Americans flocked to dealer lots in July, snapping up more than 1.5m cars and trucks, an increase of 5.3% from July 2014, well above analyst forecasts.

The growth translated to a SAAR (seasonally adjusted annualised rate) of 17.55m light vehicles. This was the second highest SAAR this year after May’s 17.78m. It's also the second highest result since January 2006.

While all three Detroit automakers were in the black, General Motors set the standard. Fueled by incentives estimated to be the highest in the industry, its sales rose 6.4%. Right behind in both spending and growth was Fiat Chrysler. Sales of Chrysler brands were up 6.6% but were dragged down by a 15% decline in Fiat deliveries.

Light trucks were the market drivers last month. Truck sales rose 11.9% to claim 57.3% of the total market. That’s an increase of 3.4 percentage points from last year.

Crossover and SUV sales grew even faster, up 13.7% in July, accounting for 67.8% of light truck deliveries.

Jeep continued as the most popular brand of SUV although several brands reported healthy increases. Among the major players, GM was the only manufacturer to come up short. The deficit was due to declines in sales of its larger utilities.

GM’s shortfall in SUVs was more than redeemed by a jump in pickup sales. Total sales of Chevrolet and GMC pickups soared 44.4% in July and sales of the full-size Silverado and Sierra were up 27.9%.

Sales of the market leading Ford F-series were up 4.8% last month, likely fueled by increased incentives.

Fiat Chrysler's once hot Ram reported the smallest percentage increase among pickups, just 1%.

Nissan set a new July sales record as it beat Honda one more time. Big jumps in sales of its Nissan and Infiniti SUVs were the key to its success.

More sales records were set by Subaru, which posted its best sales month ever, Hyundai and Kia. 

Triple-digit growth in sales of the new Golf and a nice bump in sales of the Tiguan and Touareg kept Volkswagen in the black in July. The XC60 and the new XC90 SUV did the same for Volvo. 

Sales in the premium segment grew 8.3% in July and market share grew to 11.1%. Every upscale brand except Cadillac reported growth.

Audi reported its 55th consecutive month of growth and claimed that was the longest running record in premium brands history. 

The numbers for BMW and Daimler didn't reflect the results from their main lines. Both BMW brand and Mercedes-Benz passenger vehicles reported sales increased slightly but were dragged down by a slump in Mini brand sales and those of the Smart ForTwo. Sales of Mercedes' upscale passenger cars and SUVs set a July record.

Despite the improved sales, the Germans couldn't beat Lexus which rode a 9.1% July increase all the way to the top for the month.

Based on estimates from TrueCar.com, overall incentive spending was down in July compared to both July 2014 and June 2015. However, Nissan and GM boosted their spends by significant margins. Nissan's outlay in July was 9.6% higher than a year ago and GM's rose 8.2%.

Incentives and access to credit continue to drive growth in the US. Barring a major adjustment, 17m looks like an easy target for 2015.

ManufacturerCurrent MonthVolumeDaily SalesMarket ShareCalendar Year-To-DateVolume
  Jul-15 Jul-14 Change Rate Change Jul-15 Jul-14 2015 2014 Change
FCA US LLC 178,027 167,667 6.2% 6.2% 11.8% 11.7% 1,260,170 1,187,790 6.1%
Ford Motor Co. 222,014 211,467 5.0% 5.0% 14.7% 14.7% 1,510,333 1,476,824 2.3%
General Motors Co. 272,512 256,160 6.4% 6.4% 18.0% 17.8% 1,778,057 1,712,027 3.9%
Detroit Total 672,553 635,294 5.9% 5.9% 44.5% 44.3% 4,548,560 4,376,641 3.9%
American Honda 146,324 135,908 7.7% 7.7% 9.7% 9.5% 899,325 875,344 2.7%
Mazda North America 27,157 29,235 -7.1% -7.1% 1.8% 2.0% 186,153 185,665 0.3%
Mitsubishi 7,868 6,349 23.9% 23.9% 0.5% 0.4% 57,412 46,021 24.8%
Nissan North America* 130,872 121,452 7.8% 7.8% 8.7% 8.5% 867,355 825,929 5.0%
Subaru* 50,517 45,671 10.6% 10.6% 3.3% 3.2% 322,935 283,074 14.1%
Toyota Motor Sales 217,181 215,802 0.6% 0.6% 14.4% 15.0% 1,259,957 1,215,387 3.7%
Japan Total 579,919 554,417 4.6% 4.6% 38.4% 38.6% 3,593,137 3,431,420 4.7%
Hyundai* 71,013 67,011 6.0% 6.0% 4.7% 4.7% 442,163 431,445 2.5%
Kia* 56,311 52,309 7.7% 7.7% 3.7% 3.6% 367,263 349,722 5.0%
Korea Total 127,324 119,320 6.7% 6.7% 8.4% 8.3% 809,426 781,167 3.6%
BMW North America 32,161 32,220 -0.2% -0.2% 2.1% 2.2% 231,044 213,754 8.1%
Daimler AG* 30,130 30,757 -2.0% -2.0% 2.0% 2.1% 192,496 178,816 7.7%
Jaguar Land Rover 6,253 5,830 7.3% 7.3% 0.4% 0.4% 46,401 40,333 15.0%
Maserati North America 957 1,132 -15.5% -15.5% 0.1% 0.1% 6,261 6,574 -4.8%
Volkswagen Group** 53,892 49,670 8.5% 8.5% 3.6% 3.5% 348,336 337,390 3.2%
Volvo Cars North America 5,619 4,894 14.8% 14.8% 0.4% 0.3% 34,985 34,224 2.2%
Other (est.) 2,133 1,968 8.4% 8.4% 0.1% 0.1% 223,353 199,830 11.8%
Europe Total 131,145 126,471 3.7% 3.7% 8.7% 8.8% 1,082,876 1,010,921 7.1%
Total Light Vehicles 1,510,941 1,435,502 5.3% 5.3% 100.0% 100.0% 10,033,999 9,600,149 4.5%

* indicates a sales record.

**Volkswagen Group figures include Audi, Bentley, Porsche and Volkswagen brands

Other includes estimated sales for Aston-Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce and Tesla

Source: Manufacturer's reported sales

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