Consumer demand for tires has been overwhelming since Firestone announced a recall of 6.5 million tires last week. Now, Uniroyal Tire has been formally approved by Bridgestone/Firestone, Inc. to provide tires to consumers affected by the recall. Bridgestone/Firestone will reimburse up to $100 per tire, including mounting and balance charges and taxes, to consumers who purchase Uniroyal tires to replace their recalled Firestone tires.

"We know this is a difficult time, and we are doing everything we can to help Firestone customers affected by the recall," said Uniroyal Tire Brand Manager Joe Herget. "Our plants are operating around the clock, seven days a week to meet this extraordinary consumer demand. We are working extremely hard to get tires to our dealers just as quickly as possible."

Herget said Uniroyal Tire has worked with Ford Motor Co. to identify specific Uniroyal tires that have been authorized by Ford as replacements for the recalled Firestone tires. Information pertaining to the recall has been communicated to the national network of 5,000 Uniroyal Tire dealers.

Consumers who wish to replace their recalled Firestone tires with Uniroyal tires can determine the proper Uniroyal tire for their vehicle by consulting an authorized dealer, the company's Web site (www.uniroyal.com) or its consumer toll-free hotline at (877)-UNIROYAL.

The Uniroyal Tire Web site provides consumers instant access to tire replacement information. The site also contains easy access to information on the Uniroyal Tire dealer network, a tire selection guide, consumer hotline and other useful tire-related information.

In addition to offering a broad range of standard tire lines that fit most of today's popular vehicles, Uniroyal is the only tire brand with a full line of self-sealing tires designed specifically for SUVs and pickups. The Laredo(R) with NailGard(R) tire is designed to prevent flats -- it instantly and permanently seals 90 percent of tread punctures 3/16" or less.

The Uniroyal brand has a long and proud history in the tire business. The brand's history dates back to 1892 as the United States Rubber Company. That company began manufacturing and marketing tires with the Uniroyal name in 1964. Today, the Uniroyal brand markets a wide variety of high-quality, high-mileage tires for many of America's most popular family vehicles and light trucks.