Bridgestone has announced the full share acquisition of UK automotive service provider, ETB.

Operating as Exhaust Tyres Batteries and Britannia Tyres, ETB runs 32 different locations, with 265 employees assisting more than 10,000 customers a month.

"We are delighted with the acquisition of ETB as an extension of the sales operations that Bridgestone already runs in the UK," said Bridgestone North Region MD, Robin Shaw.

"The tyre sector is constantly evolving and, by partnering with ETB, we can ensure we get as close as possible to our end-consumer, listen to their needs and offer them the best mobility solutions in the future."

Bridgestone continues to increase its focus on retail experience with acquisitions and joint ventures in the last four years across France, Germany, Spain and Slovakia. Bridgestone's retail network now includes names such as Speedy, First Stop and Cote Route.

Both ETB and Britannia Tyres will continue operating under their current identities and with their current team.

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