Cesar Habib is Rolls-Royces new regional director, Middle East & Africa

Cesar Habib is Rolls-Royce's new regional director, Middle East & Africa

BMW's Rolls-Royce Motor Cars has named Cesar Habib regional director, Middle East & Africa from 1 August 2018.

He will be based in Dubai.

Habib joined Rolls-Royce from BMW in 2015 as head of ownership services, and oversaw the development and record growth of the company's aftersales business. More recently, in his current role as head of bespoke, he has overseen record sales and continued development of that business. The Middle East is one of the company's leading regions for bespoke orders.

Prior to Rolls-Royce, Habib held a number of BMW Group senior positions in sales, aftersales, sales channel development and business development.

This included five years based in the regional BMW office in Dubai.

Born in Lebanon to a Lebanese father and German mother, Habib started his BMW career in 2000 as a parts business consultant.

R-R CEO Torsten Mueller-Otvos said: "Cesar has an exceptional track record and, with his broad experience and in-depth knowledge of the business and the region, he is ideally positioned to take on this new role."

Habib replaces Brett Soso, who will leave the company in August "to pursue alternative business interests".

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