The eye-catching illumination installation was implemented in collaboration with the cultural organisation Spielmotor Muenchen.

The eye-catching illumination installation was implemented in collaboration with the cultural organisation Spielmotor Muenchen.

The BMW Group has met its target and delivered more than 100,000 electrified vehicles to customers worldwide in 2017.

An 'eye-catching light installation' will mark this milestone, with the BMW Group headquarters (the "Four-Cylinder" in the north of Munich), transformed into a battery, the company says. 

"We deliver on our promises," said Harald Krüger, chairman of the Board of Management of BMW AG. "This 99-metre-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us. Since the introduction of the BMW i3 2013, we've delivered over 200,000 electrified cars to our customers and by 2025, we will offer 25 electrified models to our customers. Our early focus on electro-mobility has made this success possible - and electro-mobility will continue to be my measure for our future success."

By 2025, the company will offer 25 fully electric and plug-in hybrid models worldwide. BMW says the fifth generation of electric drive train and battery technology, available from 2021, uses scalable, modular electrification kits that will allow all model series to be fitted with every type of drive train. For its BMW i electric brand, which was founded in 2011, the company has already secured the naming rights from BMW i1 to i9, as well as from BMW iX1 to iX9. Next year will see the launch of the BMW i8 Roadster, followed in 2019 by a fully electric MINI; in 2020, by the electric version of the BMW X3 and in 2021 by the brand's new technology flagship, the BMW iNext, which will combine electro-mobility with autonomous driving and new interior connectivity options for the first time in a series-production model.

BMW says it has a 10% share of the global electrified vehicle market.