US automotive incentives shrank again in October, even as dealerships continued to ring up healthy sales numbers, according to Edmunds.com which said the auto industry spent US$2,124 per vehicle in October, down 3.3% from September and 1.4% down year on year.

“Buyers are ignoring the stagnant incentives and are happily jumping back in to the new car market,” said senior analyst Jessica Caldwell.

“It’s not like they’re getting huge deals on new cars that they couldn’t get two or three months ago. They’re buying new cars quite simply because they’re ready to.”

Edmunds said in September incentives fell for the first time in five months, even as the auto industry produced its best monthly SAAR of the year.

Earlier, it forecast October would see the second-highest monthly SAAR of the year at 14.8m light vehicles, a figure that ultimately may be affected slightly by the damage caused by the Sandy superstorm along the mid-Atlantic seaboard.

Ford was the only manufacturer out of the top six auto companies to increase its month-to-month incentive spending in October - 2.7% from September to $2,788 per vehicle. Honda’s incentive spending fell the most of any major automaker, sliding 15.6% from September.

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Auto Incentive Spending Falls in October, Even with Strong Sales Performance, Reports Edmunds.com

SANTA MONICA, Calif. — November 1, 2012 — Automotive incentives shrank again in October, even as dealerships continue to ring up healthy sales numbers, reports Edmunds.com, the premier resource for automotive information. According to Edmunds.com’s True Cost of Incentives® (TCI®) report, the auto industry spent $2,124 per vehicle in October, down 3.3 percent from September and down 1.4 percent from October 2011.

 

“Buyers are ignoring the stagnant incentives and are happily jumping back in to the new car market,” says Edmunds.com Sr. Analyst Jessica Caldwell. “It’s not like they’re getting huge deals on new cars that they couldn’t get two or three months ago. They’re buying new cars quite simply because they’re ready to.”

Average True Cost of Incentives® (TCI®) by Car Manufacturer

Manufacturer

Oct-12

Sep-12

Oct-11

Oct 2012 vs Sep 2012

Oct 2012 vs Oct 2011

Chrysler

$2,683

$2,837

$2,797

-5.4%

-4.1%

Ford

$2,788

$2,714

$2,840

2.7%

-1.8%

GM

$3,037

$3,244

$3,058

-6.4%

-0.7%

Honda

$1,420

$1,682

$1,292

-15.6%

9.9%

Nissan

$2,134

$2,349

$2,261

-9.2%

-5.6%

Toyota

$1,621

$1,733

$1,525

-6.5%

6.3%

Industry

$2,124

$2,197

$2,155

-3.3%

-1.4%

 

Edmunds.com reported in September that incentives fell for the first time in five months, even as the auto industry produced its best monthly SAAR of the year. Just last week, Edmunds.com projected that October  will deliver the second-highest monthly SAAR of the year at 14.8 million light vehicles, a figure that ultimately may be affected slightly by the damage caused by Hurricane Sandy along the Mid-Atlantic seaboard.

 

Ford was the only manufacturer out of the top six auto companies to increase its month-to-month incentive spending in October. The Detroit automaker’s incentive spending climbed 2.7 percent from September to $2,788 per vehicle. Honda’s incentive spending fell the most of any major automaker, sliding 15.6 percent from September.

 

As always, shoppers can find the vehicles with the most compelling deals on Edmunds.com’s True Market Value® Deals of the Month page. Edmunds.com also helps consumers get a sense of whether right now is a good time to buy specific new car models with its TMV® Predicted Price Trends.

 

Edmunds.com's monthly True Cost of Incentives® (TCI®) report takes into account all automakers' various U.S. incentives programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers. To ensure the greatest possible accuracy, Edmunds.com bases its calculations on sales volume, including the mix of vehicle makes and models for each month, as well as on the proportion of vehicles for which each type of incentive was used.

Original source: Edmunds

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