We've had a spate of retro-look cars lately, now, perhaps inevitably, comes retro-look car advertising.

Claiming that you can't make history if you don't already have one, Audi of America is launching a new advertising campaign with the slogan ‘Great then. Great now.' based on the company's two decades of motorsport success with quattro four-wheel-drive technology.

Corporate Profile -


The new campaign consists of a television commercial that will be broadcast on national terrestial and cable stations, two print advertisements for national lifestyle magazines and automotive publications, and a radio commercial.

The ads will run until the end of the year.

The TV commercial features Michele Mouton, the French racing driver and first woman to win the World Rally Championship, saying, "I remember 20 years ago, Audi turned the racing world upside down. First, by introducing a race car with all-wheel drive and second, by having a woman drive it."

The print campaign incorporates historic racing cars and current models. The spreads, consisting of black and white vintage shots, have been modified to contain images of the current TT and the R8 Le Mans winning race car.

Audi first unveiled its Quattro technology at the Geneva auto show in 1980. It's now on its fifth generation.

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