Research conducted by Standard and Poor's and carried on the website concludes that Asia will account for a growing proportion of global auto industry demand and production in the future. In the next decade, vehicle demand in Asia (excluding Japan) is expected to increase at a compound average annual rate of 8.3% to reach 14.8m units in 2010. By 2010, we expect Asia (excluding Japan) to account for 20% of global (excluding Africa and Middle East) demand. Including Japan, Asia's share of global sales is expected to be 30% in 2010.