June 2017 management briefing - the virtual world

June 2017 management briefing - the virtual world

The virtual world is edging closer and impacting the buying and driving experience. There are virtual reality headsets and we can speak to virtual driving assistants. We consider virtual developments and their impact on the auto industry.

Automakers mix virtual reality with the real world

19 Jun 2017 | Matthew Beecham

Forget glossy brochures and the pantomime of buying a new car. Game software and wearable technology is changing the way we shop. Consumers in shopping centres or sitting at home can now visualise their next yet-to-be-launched car in any configuration using a Virtual Reality (VR) headset. Continuing just-auto/QUBE’s series of research snapshots, this one takes a look at how, from engineering and styling to marketing and retail, VR continues to surprise and delight.


You’ll never drive alone - automakers adopt virtual driver assistants

26 Jun 2017 | Matthew Beecham

While giving instructions in our cars is nothing new, putting questions to the likes of Alexa and Cortana while on the road is. Carmakers are fast adopting virtual assistants, confirming that speech is becoming the preferred interface for tomorrow’s cockpit. Continuing just-auto/QUBE’s series of research snapshots, this one takes a look at virtual driver assistants and who is embracing who.




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