Harman, a leading provider of automotive acoustic products, is using its acoustic research to help OEMs develop electric vehicle (EV) sounds that satisfy not only legislation, but also the expectations a consumer has about a brand or vehicle. With the initial rulemaking slated for the beginning of July, Matthew Beecham talked with Michael Mauser, Executive VP and Co-President Infotainment and Lifestyle about the research and how the legislative move may open as yet untapped opportunities for the marketers to use the vehicle's sound.