Productiv is a new company setting out to industrialise new and emerging green technologies and speed their introduction into the global automotive supply chain. It is supported by some heavyweight players, including the Carbon Trust, Motor Industry Research Association (MIRA) and Welsh Automotive Forum. Productiv has three locations including a head office at the new SMMT building near Westminster in London; an engineering centre at the MIRA Technology Park near Coventry; and a production office at Bridgend, South Wales. In this interview, Matthew Beecham talked with Productiv's CEO about the company's business model and aims for 2012.