Prodrive has built up an enviable reputation as one of the world's most successful motorsport engineering businesses. Formed in 1984 by its current owner and chairman David Richards, it has won international races and rallies across the world, including six World Rally Championship titles; five British Touring Car Championships and three Le Mans GT class wins. While the company is best known for its motorsport achievements, more than half the company's turnover comes from engineering activity in the mainstream automotive sector, its most recent project being the Alfa Romeo Brera S. just-auto talked to Tony Butcher, managing director of Prodrive's automotive technology business, to find out how this part of the business has become so successful and what it takes to develop a car like the Brera S.