Seat manufacturers must develop seats that are lighter, offer more space for occupants and incorporate environmentally friendly materials. Yet space creation inside the vehicle has become critical with the explosion of added content and features. Discerning tastes also mean consumers want more flexible living space within their cars. To find out how Magna Seating is meeting these demands, Matthew Beecham talked with three of the company's top executives, namely Randy Koenigsknecht, VP Sales & Marketing, Jeff Lambert, VP Engineering and Global IT Services, Dino Nardicchio, Executive Director, Advanced Engineering and Consumer Interface Products.