There are many factors shaping the global tyre market. Over the last 20 years, the popularity of sport utility vehicles, minivans and crossover vehicles has steadily increased, prompting manufacturers to redesign their tyres. In this interview, Matthew Beecham talked with Chuck Yurkovich, Cooper Tire's vice president of global technology about the future for TPMS, run-flats, intelligent tyres and the company's unique tool to predict in-vehicle tyre sounds.