Bowers & Wilkins has been in the domestic hi-fi market since the swinging '60s. Back then, vinyl was king and In-Car Entertainment meant listening to the likes of the Beatles, Beach Boys, and Supremes through primitive radio speakers. ICE has come a long way since then. While at the Geneva motor show this week, Matthew Beecham talked to Martin Lindsay, senior automotive business development manager, Bowers & Wilkins, about how the firm broke the ICE in the automotive market with a new system developed for Jaguar's XKR Portfolio.