Although lighter car seats remains a focus of research, other developments in seating have been taking place much faster than may be apparent on the surface. Automakers are demanding greater differentiation in their seat designs while motorists look for greater functionality and luxury. Are we nearly there yet? Matthew Beecham caught up with Dino Nardicchio, global VP of advanced technology engineering for Magna Seating, to learn how seats are becoming safer but more supportive, versatile and pleasant to sit in with a multitude of hidden creature comforts. Do we also discuss parenting and toddlers kicking dad drivers in the back? Well yes. Obviously.