Audi AG's Member of the Board of Management for Sales and Marketing, Hildegard Wortmann, began her career in FMCG and fashion. In 1998 she joined BMW to re-launch the Mini as Head of Brand Communication. from 2016 she took over overall responsibility for the BMW brand, including BMW i. Later she was head of BMW sales for the Asia Pacific region. She moved to her present position at Audi on 1 July 2019. just-auto had a video call with her on the day of the launch of the Audi Q4 e-Tron and Q4 e-Tron Sportback.