As the quality, quantity and variety of in-cabin features continue to rise, these attributes no longer provide the differentiation they once did. Instead, it is predicted that design and user experience will become key for automakers in setting a brand apart. A new design group, born from an established Tier One provider is intent on making its mark on the industry. Continuing just-auto/QUBE's series of interviews, we spoke to Christian Schluender, VP and General Manager of Global Design at Huemen, to find out more.