Today's vehicles offer a myriad of features and services but understanding how and if these are being used by consumers isn't often truly understood by OEMs. With ever-increasing connectivity, it is now possible to acquire data about the vehicle's performance and how it is being used, but how to access this information and its relevance is in the early stages. A new project between Harman and J.D. Power claims it can change this and provide OEMs and Tier Ones with an insight that could make cars safer, more relevant or offer a better user experience. We spoke to Sandip Ranjhan, Senior Vice President, Harman Connected Services about the alliance and its expectations for the project.