Superior Industries International has patented a method for decorating vehicle wheels by affixing an applique with a decorative feature onto the wheel substrate and applying a transparent polymer coating over it. This creates a seamless polymer surface over the wheel and the applique. GlobalData’s report on Superior Industries International gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Superior Industries International, Carbon fibre wheels was a key innovation area identified from patents. Superior Industries International's grant share as of April 2024 was 54%. Grant share is based on the ratio of number of grants to total number of patents.

Decorative applique for vehicle wheels with transparent polymer coating

Source: United States Patent and Trademark Office (USPTO). Credit: Superior Industries International Inc

A recently granted patent (Publication Number: US11932053B2) outlines a method for decorating vehicle wheels using a series of steps. The method involves forming a vehicle wheel with an alloy substrate, applying an applique with a decorative feature onto the wheel, and then covering both the applique and the wheel face with a transparent polymeric coating. This process results in a continuous polymeric surface over the applique and the wheel face, providing a uniform appearance.

Furthermore, the patent includes various additional steps to enhance the decorative process, such as applying primer, intermediate, and protective polymeric coatings before adhering the applique to the wheel. The method also allows for the application of multiple transparent polymeric coatings, with the option to tint or color them. The patent also covers the use of metallic layers and co-operable locating features on the wheel and applique. The resulting vehicle wheel is defined by a wheel substrate with spokes and a rim, with the decorative elements affixed to a mating portion of the wheel. The polymeric over-coating on the wheel provides a consistent gloss level and can include multiple layers for added durability and aesthetic appeal.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.