The automotive industry continues to be a hotbed of innovation, with activity driven by autonomous vehicles, driver monitoring systems and predictive maintenance, and growing importance of technologies such as computer vision and image processing. In the last three years alone, there have been over 1.2 million patents filed and granted in the automotive industry, according to GlobalData’s report on Internet of Things in Automotive: Gesture-sensing AR/VR interfaces. Buy the report here.
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However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
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290+ innovations will shape the automotive industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over 619,000 patents, there are 290+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, acoustic vehicle signalling devices, autonomous parking, and brake pedal sensors are disruptive technologies that are in the early stages of application and should be tracked closely. Vehicle head up displays (HUDs), smart light dimmers, and automatic actuated vehicle doors are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are road slope estimation and V2V distance monitoring, which are now well established in the industry.
Innovation S-curve for IoT in the automotive industry
Gesture-sensing AR/VR interfaces is a key innovation area in IoT
In the VR environment, gesture-based interfaces and technology permits users to control devices and move the objects using hand and other body parts. With gesture sensing, customers can activate AR experience or control interfaces with gestures. Gesture sensing technology is mainly classified into gesture sensing based on wearable sensor devices, gesture recognition based on touch devices, and gesture recognition based on computer vision.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 70 companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of gesture-sensing AR/VR interfaces.
Key players in gesture-sensing AR/VR interfaces – a disruptive innovation in the automotive industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to gesture-sensing AR/VR interfaces
Source: GlobalData Patent Analytics
Apple is a key player in the gesture-sensing AR/VR interfaces innovation area. The company’s mixed reality headset features innovative hand gesture detection. The headset is planned to be fitted with four sets of 3D sensors that are more cutting-edge than the ones Apple uses in the iPhone and iPad for Face ID. The 3D sensors in the new headset enable the device to capture gestures and detect objects more precisely. Cox Enterprises, Porsche Automobil, and Microsoft are some of the other key players.
To further understand how IoT is disrupting the automotive industry, access GlobalData’s latest thematic research report on Internet of Things (IoT) in Automotive.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
