The automotive industry continues to be a hotbed of innovation, with activity driven by electrification, low carbon emission technologies, and innovations in charging infrastructure, and growing importance of technologies such as smart meters and vehicle-to-grid (V2G) technologies. In the last three years alone, there have been over 1.2 million patents filed and granted in the automotive industry, according to GlobalData’s report on Environmental sustainability in Automotive: V2G smart metering. Buy the report here.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
290+ innovations will shape the automotive industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over 619,000 patents, there are 290+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, EV discharge prediction, fuel cell ion exchange membranes, and hydrogen ICE fuel tanks are disruptive technologies that are in the early stages of application and should be tracked closely. V2G smart metering, silicon-air batteries, and zeolites for exhaust filtering are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are HEV propulsion systems and wind-powered vehicles, which are now well established in the industry.
Innovation S-curve for environmental sustainability in the automotive industry

V2G smart metering is a key innovation area in environmental sustainability
Vehicle to grid (V2G) technology enables energy from an electric car's battery to be returned to the power grid.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 80+ companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of V2G smart metering.
Key players in V2G smart metering – a disruptive innovation in the automotive industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to V2G smart metering
Source: GlobalData Patent Analytics
Itron, with 129 patents, is one of the top companies to file for V2G smart metering patents. It designs meters, communication modules and sensors that provide extensive data throughout a distribution system. The data includes all the information needed to operate more efficiently, control costs and transform businesses. Panasonic, Toshiba, and Hitachi are a few other notable patent filers in the same industry.
To further understand how environmental sustainability is disrupting the automotive industry, access GlobalData’s latest thematic research report on Automotive.
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