View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. Dashboard
  2. Deals
May 9, 2022updated 10 May 2022 11:07am

McLaren extends B&W deal

Portable and home audio products may follow.

By Graeme Roberts

McLaren Automotive and speaker specialist Bowers & Wilkins have announced a long-term, multi-year supply deal that may extend beyond car systems.

B&W has developed audio systems for the brand’s cars since 2015.

Its R&D centre is close to McLaren HQ in the UK.

Claimed pioneering advances include subwoofers being integrated into cars’ carbon fibre monocoque, ensuring a stiff mounting surface which enables better sound.

The two companies will also “explore” portable and home audio collaborations.

“We have enjoyed a great relationship through engineering and product development for over six years,” said Dave Sheen, SVP of licensing and partnerships, Sound United.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU