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May 9, 2022updated 10 May 2022 11:07am

McLaren extends B&W deal

Portable and home audio products may follow.

By Graeme Roberts

McLaren Automotive and speaker specialist Bowers & Wilkins have announced a long-term, multi-year supply deal that may extend beyond car systems.

B&W has developed audio systems for the brand’s cars since 2015.

Its R&D centre is close to McLaren HQ in the UK.

Claimed pioneering advances include subwoofers being integrated into cars’ carbon fibre monocoque, ensuring a stiff mounting surface which enables better sound.

The two companies will also “explore” portable and home audio collaborations.

“We have enjoyed a great relationship through engineering and product development for over six years,” said Dave Sheen, SVP of licensing and partnerships, Sound United.

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