Subaru


All the very latest information about Subaru in one place. The latest Subaru business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Subaru

Latest insights


New XV behind 29 per cent UK Subaru sales surge

13 March 2018

Having fallen by more than a quarter during 2017, Subaru's UK sales are finally going back in the right direction, with a 29 per cent surge in February. Most of that is due to the arrival of the new XV.


Subaru has been in the US for a half century

19 February 2018

From little acorns, big oaks grow. Yeah, yeah, it's a tired old cliche but it aptly describes the rise of Subaru of America (SOA) which just celebrated its 50th birthday at its Cherry Hill, New Jersey (NJ) base.


ANALYSIS - Future models for SGP Subaru Global Platform

6 February 2018

Is it dangerous to have almost two thirds of your global production going to one market? And what if your brand is one which can't command luxury car prices? Things are good for Subaru Corporation; very good in fact. There are risks though. Big risks.


ANALYSIS - Subaru Levorg GT

31 August 2016

Subaru invented the crossover when it released the first Forester back in 1997. That all-wheel drive wagon with raised suspension went on to become an enormous hit. The Levorg, the company's newest additional model, won't be a massive seller but what it does represent is a new niche for the brand, sized between where the Impreza and Legacy wagons used to sit.

Latest interviews


Q&A with Aha: Analytical data from the Cloud

28 July 2014

The IT industry has made much of the benefits of a Cloud infrastructure, offering better security and less complex networks in the workplace. Infotainment specialist Harman with subsidiary Aha claims its use in the car could be equally effective. It is now offering OEMs and service providers a chance to use the Cloud beyond downloading apps, navigation updates or music. Understanding what features are being used by the end customer, finding software bugs, removing unused features, reducing recalls or targeting specific customers with updates and advertising are just some of the ideas that Harman claims it can offer with its new Aha Cloud Platform Analytics and Updates Service. just-auto spoke to Siegfried Schuler, Director Centre of Competence Aha, about the service and find out what OEMs are most interested in.


Q&A with CAP-XX: Supercapacitors for stop-start applications

3 June 2013

Australia’s CAP-XX Ltd is developing supercapacitors to provide high power support to automotive stop-start systems, protecting and extending the operating life of the car's battery in the process. Supercapacitors are lighter than a battery, can operate at low temperatures and be charged and discharged almost without limit. To find out more, Matthew Beecham talked with CAP-XX’s CEO Anthony Kongats and Pierre Mars, Vice President Applications Engineering & Quality.


INTERVIEW: Agromash Holdings on PSA partnership in Kazakhstan

26 March 2013

PSA Peugeot Citroen recently inked a partnership with Agromash Holding, for the assembly and distribution of the French automaker's passenger cars and LCVs in Kazakhstan. Simon Warburton was in contact with the trailer and agricultural machinery manufacturer based in the huge country on Russia's southern border.


INTERVIEW: TomTom's Jan-Marten de Vries

17 October 2012

TomTom is well known for its navigation systems both for OE and aftermarket applications. What is not so well known is how it is developing its range of products and services to meet the demands of today’s connected car. Vanessa Scholfield, editor QUBE Connected Car service spoke to Jan-Marten de Vries , VP Product Management of Automotive at TomTom to gain an insight into its product development and innovation in relation to car connectivity.

Latest news


just-auto Plus only Subaru Canada sales rise 5.1% in June 2018

5 July 2018

Summer arrived as hot as spring departed for Subaru Canada, with the brand extending its sales streak thanks to its best June on record. The brand closed the month with 5,348 units sold, a 5.1% increase compared to last June, adding to its already...


just-auto Plus only Subaru Japan sales dips 35% in May 2018

28 June 2018

Subaru Corporation reports production, Japan sales and export results for May 2018. Domestic production: May 2018 - 43,592 units; YoY - (-)16.4%; YoY trends - 3rd consecutive month of y/y decrease; YTD 2018 - 269,873 units; YoY - (-)6.6% Overseas...


just-auto Plus only Subaru Canada sales up 2.1% in May 2018

6 June 2018

It was another record-setting month — this time the best May ever — for Subaru Canada (SCI), as the brand’s scorching hot sales streak continues. With 5,513 units sold in May, which outpaced the same month last year by 2.1%, SCI also...


just-auto Plus only Subaru US sales up 7.2% in May 2018

5 June 2018

Subaru of America reported 60,146 vehicle sales for May 2018, a 7.2% increase over May 2017, and the best May in the history of the company. The company also reported year-to-date sales of 263,019 vehicles, a 4.1% gain over the same period in 2017. May...


just-auto Plus only Subaru Japan sales dips 23.2% in April 2018

31 May 2018

Subaru Corporation announces production, Japan sales and export results for April 2018 April 2018 Domestic production: April 2018 - 57,360 units; change - (-)3.4%; YoY - second consecutive month of y/y decrease ; YTD 2018 - 226,281 units; change -...


Subaru probed after fake emissions report

16 May 2018

Japanese government officials searched the headquarters of Subaru Corporation on Wednesday after the automaker admitted it had falsified mileage and emissions data on new vehicles at one of its domestic plants.


Subaru America cues up Crosstrek PHEV

15 May 2018

Subaru of America, which has recorded nine consecutive years of record sales and 10 consecutive years of growth, has announced its first plug-in hybrid vehicle (PHEV), borrowing the technology from minor shareholder Toyota.


Takata airbag costs hit Subaru bottom line

14 May 2018

Subaru Corporation operating income in the fiscal year to 31 March 2018 fell 7.6% year on year to to JPY379.4bn, as foreign exchange gains were offset by a rise in sales expenses due to higher interest rates in the US, higher costs of raw materials, an increase in R&D expenses, and other factors.


Subaru starts Ascent SUV production in US

8 May 2018

The recently renamed Subaru Corporation has started production of the Ascent SUV at its US Subaru of Indiana Automotive plant.


Subaru moves to new HQ in US

30 April 2018

Subaru of America has completed its new US$118m US headquarters in Camden, New Jersey, which the company hopes will usher in a new period of growth in this market.


just-auto Plus only Subaru Canada sales up 3.8% in March 2018

5 April 2018

Stubborn winter weather is doing nothing to put a chill in Subaru Canada hot streak, with the brand recording its best-ever March sales to close the first quarter of 2018. Coming off its sixth consecutive annual sales record in 2017, with 54,570 units sold...


just-auto Plus only Subaru of America sales up 5.9% in March 2018

4 April 2018

Subaru of America reported 58,097 vehicle sales for March 2018, a 5.9% increase over March 2017, and the best March in the history of the company. The automaker also reported year-to-date sales of 149,703 vehicles, a 3.8% gain over the same period in...


NEW YORK AUTO SHOW - Global debuts list

29 March 2018

Vehicles which made their global debuts at the 2018 New York International Auto Show are named below.


just-auto Plus only Subaru Japan sales dips 16.4% in February 2018

29 March 2018

Subaru Corporation announces production, Japan sales and export results for February 2018 (Flash Report) Domestic production: February 2018 - 59,780 units; change - 0.7%; YoY - First y/y increase in 2 months; YTD 2018 - 104,473 units; change -...


just-auto Plus only Subaru to use NI hardware-in-the-loop technology for EV testing

21 March 2018

NI, the provider of platform-based systems that enable engineers and scientists to solve the world’s greatest engineering challenges, announced that major automotive manufacturers like Subaru are using NI hardware-in-the-loop (HIL) technology to simulate...


2018 GENEVA SHOW - World premieres list

7 March 2018

Vehicles which made their global debuts at the Geneva motor show are named below.


Subaru of America names new CEO

5 March 2018

Following the promotion of current Subaru of America (SOA) chairman and CEO, Tomomi Nakamura, to president of Subaru Corporation in Japan, SOA has named current president Thomas Doll CEO.


Subaru overhauls board in response to last year's inspection scandal

5 March 2018

Subaru Corporation announced a reshuffle of its executive board, according to local reports, as it looks to move on from the quality inspection scandal that came to light last year.


just-auto Plus only Subaru US sales up 3.8% in February 2018

5 March 2018

Subaru of America reported 47,249 vehicle sales for February 2018, a 3.8% increase over February 2017, and the best February in the history of the company. These results continue the company's sales momentum from 2017 where Subaru achieved nine consecutive...


just-auto Plus only Subaru Canada sales up 9.7% in February 2018

5 March 2018

The hot start to 2018 continues for Subaru Canada (SCI) as the automaker posted its best February on record. Led once again by the all-new 2018 Crosstrek, which posted its best February ever with 919 units retailed, a 113.7% increase over February 2017, SCI...


just-auto Plus only Subaru nine months global sales up 2%

9 February 2018

Subaru Corporation announced its consolidated financial results for the first nine months of fiscal year ending 31 March 2018. Results for April-December 2017: Consolidated Net Sales Global sales of Subaru vehicles rose 2% to 802,000 units. Unit sales in...


just-auto Plus only Subaru US sales up 1.1% in January 2018

5 February 2018

Subaru of America reported 44,357 vehicle sales for January 2018, a 1.1% increase over January 2017, and the best January in the history of the company. These results continue the company's sales momentum from 2017 where Subaru achieved nine consecutive...


just-auto Plus only Subaru Japan sales up 13.5% in 2017

30 January 2018

Subaru Corporation announces production, Japan sales and export results for December 2017 and CY2017. Domestic production: December 2017 - 61,560 units; change - 2.7% - First y/y increase in 2 months Overseas production: December 2017 - 20,570 units;...


Subaru UK aims to be fastest growing brand in 2018

25 January 2018

Some in the industry believe Subaru is not committed to Europe, but that is "absolutely not the case", and illustrated by a push in the UK where the local importer has set itself out to become the fastest growing brand in 2018.


Thatcham Research wants to see AEB standard on all new cars

24 January 2018

Thatcham Research has suggested UK car buyers choose only cars which have Automatic Emergency Braking (AEB) as standard or at least specify it as an option.


just-auto Plus only Subaru of America sales up 5.3% in 2017

4 January 2018

Subaru of America reported record-breaking sales of 647,956 vehicles for the 2017 calendar year; an increase of 5.4% over the previous annual record of 615,132 vehicles set in 2016. This is the ninth consecutive year of record sales for Subaru of America and...


just-auto Plus only Subaru Japan sales down 12.8% in November 2017

28 December 2017

Subaru Corporation announces production, Japan sales and export results for November 2017 (flash report) Domestic production: November 2017 - 60,223 units; change - (-)8.2% - First y/y decrease in 2 months; YTD 2017 - 648,083 units; change -...


just-auto Plus only Subaru Australia sells 4,265 vehicles in November 2017

6 December 2017

Subaru sales of 48,379 year-to-date (YTD) mean the brand has broken its annual record with a full month of retail activity yet to be completed, according to official VFACTS figures. Sales of 4,265 Subarus in November mean the brand is already 1,361 ahead of...


just-auto Plus only Subaru Canada sales up 8% in November 2017

5 December 2017

Subaru Canada (SCI) set another monthly sales record in October as it remains on track to set its best-ever annual sales. The all-new 2018 Crosstrek led the way once again as the best-selling Subaru model, helping push overall sales for the month to 4,951...


just-auto Plus only Subaru US sales up 0.8% in November 2017

4 December 2017

Subaru of America reported 51,721 vehicle sales for November 2017, a 0.8% increase over November 2016. The automaker also reported year-to-date sales of 584,614 vehicles, a 5.9% gain over the same period in 2016. November marked the 45th consecutive month...

Subaru news

just-auto Plus only Subaru Canada sales rise 5.1% in June 2018

5 July 2018

Summer arrived as hot as spring departed for Subaru Canada, with the brand extending its sales st...


just-auto Plus only Subaru Japan sales dips 35% in May 2018

28 June 2018

Subaru Corporation reports production, Japan sales and export results for May 2018. Domestic p...


just-auto Plus only Subaru Canada sales up 2.1% in May 2018

6 June 2018

It was another record-setting month — this time the best May ever — for Subaru Canada...


just-auto Plus only Subaru US sales up 7.2% in May 2018

5 June 2018

Subaru of America reported 60,146 vehicle sales for May 2018, a 7.2% increase over May 2017, and...


just-auto Plus only Subaru Japan sales dips 23.2% in April 2018

31 May 2018

Subaru Corporation announces production, Japan sales and export results for April 2018 April 2...


Subaru probed after fake emissions report

16 May 2018

Japanese government officials searched the headquarters of Subaru Corporation on Wednesday after...



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