SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


Paris motor show world debuts list - Peugeot e-Legend concept

20 September 2018

Peugeot will be returning to the past at the Paris motor show but with a twist: the e-Legend concept looks like a new take on the 504 Coupé but is autonomous, electric and has four-wheel drive.


Arona heralds a family of future SUVs for SEAT

30 August 2018

Not too long ago, SEAT was a troubled member of the Volkswagen clan. Money slipped through its fingers, no-one quite knowing how the Spanish adoptee could be made to feel what its role should be. Now things have changed with the newly confident division's models much in demand.


SNAPSHOT - AGVs in manufacturing at SEAT's Martorell plant

11 January 2018

Volkswagen Group brand SEAT has released details of its intelligent robots' operations at its Martorell, Spain, manufacturing plant.


Can SEAT top 500,000 sales in 2018 with new Ibiza?

11 January 2018

Volkswagen recently said that it had produced 14 million Polos since the first model was introduced in 1975. SEAT, an infinitely smaller company, introduced its similarly sized Ibiza in 1984. As it ramps up production of the fifth generation model, the total built at Martorell has just reached 5.6 million. The new car is more than good enough to push that total above 6 million within four years, maybe even three.

Latest interviews


GENEVA INTERVIEW - Cupra strategy director Antonino Labate

7 March 2018

We caught up with Antonino Labate, director of strategy, business development and operations at Cupra, Seat's newly spun off performance-minded sister brand. He discusses the genesis of the brand, the thinking behind launching with an SUV and how Cupra could develop in the future.


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.

Latest news


just-auto Plus only VW Group to drive future deployment of ITS

18 September 2018

The Volkswagen Group is presenting its activities in the intelligent transport of people and goods at the 25th ITS World Congress in Copenhagen (17 – 21 September 2018). As a member of ERTICO – ITS Europe, a network of more than 100 partners, the...


just-auto Plus only VW Group global sales up 6.8% in August 2018

17 September 2018

August was a successful month for the Volkswagen Group: Group brands delivered a total of 875,300 vehicles to customers, a rise of 6.8%. Europe was the region with the strongest growth: 327,700 vehicles were handed over to customers there, an increase of 21.0%...


just-auto Plus only SEAT and Noveto to test next-gen personalised entertainment sound technology

14 September 2018

SEAT and Noveto have signed an agreement to start testing a revolutionary new technology that could completely change the user experience inside a car. The new system enables sound to be generated directly to the ear of each individual passenger, enabling the...


just-auto Plus only SEAT global sales surge 38.9% in August 2018

11 September 2018

SEAT’s global sales grew by 38.9% in August to reach a total of 41,200 vehicles (2017: 29,700 units). The implementation of new WLTP regulation beginning on 1 September, coupled with SEAT’s excellent sales momentum, further accelerated deliveries....


SEAT hails benefits of medical services provision

29 August 2018

VW Group-owned SEAT says that medical services provision at its Martorell factory in Spain is benefiting its workers and helping to reduce days lost due to work accidents.  


just-auto Plus only VW Group global sales up 10.6% in July 2018

20 August 2018

The Volkswagen Group and its brands continued on their growth path at the start of the second half-year. Deliveries in July rose 10.6% to 908,200 new vehicles. Over 6.4m vehicles have been handed over to customers since the beginning of the year – 7.5%...


VW plans to increase Wolfsburg output to 1m pa

17 August 2018

Volkswagen says that production volumes at its main plant in Wolfsburg are to rise to around one million per year by 2020.


just-auto Plus only SEAT sales surge 35.7% in July 2018

9 August 2018

SEAT kicked off the second half of the year at a record-setting pace as well. Following the best first half results in the history of the brand, SEAT deliveries went up in July by 35.7% compared to the same month in 2017, reaching a total of 52,700 vehicles...


just-auto Plus only SEAT and Grupo Sese pilot test duo trailer in Spain

8 August 2018

SEAT and Grupo Sese are again at the forefront of road transport. Both companies carried out a pilot test to analyse the performance of the duo trailer, the largest and most efficient freight delivery truck now driving on motorways in some European countries....


SEAT adds digital cockpit to Arona and Ibiza models

3 August 2018

VW-Group owned brand SEAT is bringing its customisable 'Digital Cockpit to the Arona and Ibiza models.


VW Wolfsburg wins lean production award

20 July 2018

Volkswagen's main plant in Wolfsburg is heading for greater productivity and efficiency "with an exemplary pace of change" according to an assessment by a team of independent experts in its European competition study to make the Lean Production Award for 2018. The internationally renowned award for slim and agile production systems in the automotive industry went to Wolfsburg for the first time.


SEAT starts assembling Arona and Leon in Algeria

17 July 2018

VW Group-owned Seat has begun the final assembly of the Arona and the Leon models at a plant in Algeria.


VW systematically expanding its partnerships in China

12 July 2018

Volkswagen Group says it is expanding its successful business relationships in China.


just-auto Plus only SEAT global sales surge 17.6% in H1 2018

11 July 2018

SEAT concluded the first half of the year with the brand’s highest ever sales result. In the first six months of 2018, the carmaker’s global deliveries went up by 17.6% to reach a total volume of 289,900 vehicles (2017: 246,500). This figure...


Volkswagen expanding E-mobility in China with JAC and SEAT

9 July 2018

Volkswagen Group China has signed a memorandum of understanding with Anhui Jianghuai Automobile Group (JAC) and SEAT.


just-auto Plus only SEAT exploring opportunities with Israeli tech companies

29 June 2018

Nine months following the start of the Xplora project, SEAT and Champion Motors, the brand’s importer in Israel, have successfully concluded the first stage of the initiative. The goal of the project is to foster relations with the start-ups and...


Seat to lead VW Group's North Africa expansion

25 June 2018

Seat has been designated by Volkswagen to lead the Group’s growth in North Africa and will start to coordinate strategy and on-site brands in the region, identify synergies and foster partnerships with other companies.


VW brands now responsible for regions

22 June 2018

Having recently renamed its Truck & Bus unit TRATON to increase independence and move it "towards capital market readiness", Volkswagen Group announced another structural realignment of its organisation so one lead brand assumes "steering responsibility" for a clearly defined region of the world across the group.


SEAT to integrate Shazam in its vehicles worldwide

21 June 2018

VW-Group owned SEAT is partnering with Shazam to become the first car manufacturer to integrate the popular music-discovery app into its vehicles worldwide.


just-auto Plus only VW Group global sales up 6.1% in May 2018

18 June 2018

The Volkswagen Group’s upward trend continues: at 953,400 units, Group deliveries in May were 6.1% higher than the same month last year. More than 4.5m vehicles have been handed over to customers worldwide since the beginning of the year – an...


SEAT global sales up 15.5% in May 2018

7 June 2018

VW-Group owned brand SEAT set a new sales record in May. The brand’s global deliveries went up by 15.5% last month for a total volume of 49,200 cars (2017: 42,600). This figure surpasses the prior record established in 2000 (48,400 units).


just-auto Plus only JAC Volkswagen unveils first produced Sol E20X electric car

29 May 2018

The first production model of JAC Volkswagen’s Sol brand was revealed at a ceremony held in the presence of Prof Dr Jochem Heizmann, member of the Board of Management of Volkswagen Aktiengesellschaft as well as president and CEO of Volkswagen Group...


just-auto Plus only VW Group global sales surge 10.2% in April 2018

21 May 2018

The Volkswagen Group and its brands continued on their growth path in April. At 927,200 units, deliveries by the Group in April were 10.2% higher than the same month last year. Over 3.6m vehicles have been handed over to customers since the beginning of the...


just-auto Plus only SEAT global sales up by 21% in April 2018

9 May 2018

SEAT continues to break records. After completing the best first quarter in its history, SEAT’s global sales are making steady headway and increased by 21% in April, for a total of 50,100 cars sold (2017: 41,400). With this volume, SEAT has achieved its...


just-auto Plus only SEAT announces key management changes

3 May 2018

Dr Rainer Fessel (Braunschweig, 1966) has been appointed new director of the SEAT factory in Martorell. Until now, Dr Fessel headed the plant located in Chengdu (China) of FAW-Volkswagen, a joint-venture founded in 1991 between Chinese automotive manufacturer...


VW Group global sales up 5.3% in March 2018

18 April 2018

The Volkswagen Group says it recorded its best ever delivery result for a single month in March.


Seat global sales surge 18.7% in Q1 2018

6 April 2018

VW Group-owned Seat’s global sales grew in the first quarter of 2018 to reach the highest volume in the 68-year history of the brand.


just-auto Plus only SEAT profit surges 21.3% to EUR 281m in 2017

23 March 2018

SEAT successfully concluded 2017. After achieving its best results in history in 2017, its profit after tax in 2017 grew to EUR281m, which is 21.3% more than the previous year (2016: 232m), excluding the extraordinary effect of the sale of the VW Finance, SA...


Seat to launch EV in 2020

22 March 2018

VW-owned Seat says it will sell its first fully electric model in 2020. It will come with a range of 500 kilometres


just-auto Plus only VW Group global sales up 7.2% in February 2018

19 March 2018

In the first two months of 2018, the Volkswagen Group delivered more than 1.6m vehicles to its customers throughout the world. In the month of February, the Group handed over 737,700 new vehicles to customers. "At the beginning of the year, the Volkswagen...

SEAT news

Paris motor show world debuts list - Peugeot e-Legend concept

20 September 2018

Peugeot will be returning to the past at the Paris motor show but with a twist: the e-Legend conc...


just-auto Plus only VW Group to drive future deployment of ITS

18 September 2018

The Volkswagen Group is presenting its activities in the intelligent transport of people and good...


just-auto Plus only VW Group global sales up 6.8% in August 2018

17 September 2018

August was a successful month for the Volkswagen Group: Group brands delivered a total of 875,300...


just-auto Plus only SEAT and Noveto to test next-gen personalised entertainment sound technology

14 September 2018

SEAT and Noveto have signed an agreement to start testing a revolutionary new technology that cou...


just-auto Plus only SEAT global sales surge 38.9% in August 2018

11 September 2018

SEAT’s global sales grew by 38.9% in August to reach a total of 41,200 vehicles (2017: 29,7...


Arona heralds a family of future SUVs for SEAT

30 August 2018

Not too long ago, SEAT was a troubled member of the Volkswagen clan. Money slipped through its fi...



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