SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


SNAPSHOT - AGVs in manufacturing at SEAT's Martorell plant

11 January 2018

Volkswagen Group brand SEAT has released details of its intelligent robots' operations at its Martorell, Spain, manufacturing plant.


Can SEAT top 500,000 sales in 2018 with new Ibiza?

11 January 2018

Volkswagen recently said that it had produced 14 million Polos since the first model was introduced in 1975. SEAT, an infinitely smaller company, introduced its similarly sized Ibiza in 1984. As it ramps up production of the fifth generation model, the total built at Martorell has just reached 5.6 million. The new car is more than good enough to push that total above 6 million within four years, maybe even three.


ANALYSIS - Future EVs and SUVs will transform SEAT

13 December 2017

This year, SEAT has finally pleased its paymasters in Wolfsburg. The company might not yet be exactly awash with cash, but the black ink is at last flowing. The Volkswagen Group's belief that its Spanish outpost could be turned around saw the Germans injecting much money and goodwill into SEAT. Crucially, it was put to good use in the form of adding SUVs. More models are on the way.


ANALYSIS - updated Leon and future SEAT models

8 May 2017

April was a great month for SEAT, with double digit percentage rises in the brand's top three markets of Spain, Germany and Britain. The Ibiza and Ateca were part of the reason for a surge to 41,400 SEAT registrations. So too was an updated Leon, deliveries of which are now gathering pace in all European countries.

Latest interviews


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.


Q&A with Cruden: Simulator for Jaguar Land Rover

9 July 2013

Amsterdam-based Cruden designs and manufactures racing and driving simulators. It recently supplied Jaguar Land Rover with a 6-DOF (six degrees of freedom) simulator that is used as a virtual engineering tool by design teams at its Gaydon, UK design and engineering facility. In this interview, Matthew Beecham talked with Cruden’s commercial director, Frank Kalff about the simulator for JLR, its benefits and the appetite amongst other OEMs to fine-tune a simulator’s motion behaviour to suit their brands.

Latest news


just-auto Plus only SEAT global sales surge 14.6% in 2017

12 January 2018

SEAT sales gained significant momentum in 2017. The Spanish carmaker delivered a total of 468,400 vehicles, which is 14.6% more than in 2016, and an increase of nearly 60,000 units compared to the previous year, when the brand sold 408,700 cars. This is the...


just-auto Plus only SEAT offers Ibiza with turbo-charged diesel engines

22 December 2017

The new diesel engines are now available in the SEAT Ibiza, rounding out the line of turbo-charged engines on offer from the company’s bestseller. The range of diesel engines is powered by 80, 95 and 115 PS with the same block 1.6 TDI, in compliance with...


just-auto Plus only SEAT global sales surge 18.7% in November 2017

18 December 2017

SEAT sales sustained their strong growth in November. The carmaker again surpassed the 40,000 unit barrier last month, delivering a total of 40,400 cars, which is 18.7% more than in the same month of 2016 (34,000). Once again, solid performance in Germany...


SEAT building new automated logistics centre at Martorell site

12 December 2017

VW Group-owned SEAT is building a new and automated logistics centre, providing storage for parts and components and equipped with smart technology to make its operation completely automated.


just-auto Plus only SEAT Prototype Development Centre celebrates 10 successful years

5 December 2017

This year marks the tenth anniversary of the SEAT Prototype Development Centre (CPD) and the milestone has been commemorated with a celebration event attended by all the professionals who work there. This unique centre is a pioneering facility in Spain, and at...


SEAT global sales rise 23.3% in October

13 November 2017

In October, SEAT achieved its highest monthly growth of 2017. The VW Group-owned brand delivered 40,200 vehicles last month, which is 23.3% more than in October of 2016 (32,600).


SEAT and Telefónica form strategic partnership

6 November 2017

VW-owned SEAT and Spanish telecommunications giant Telefónica have formed a 'strategic partnership to collaborate on the shared use of insights to 'make progress in mobility solutions in cities and urban areas'.


Poltics delay Seat SUV name announcement

18 October 2017

With Spanish media focused on the political crisis over Catalonia, Volkswagen Group's Spanish division Seat reportedly has decided to delay announcing the name of its forthcoming SUV.


just-auto Plus only SEAT initiates Breaking FAB an open innovation programme

11 October 2017

SEAT has launched an open innovation programme aimed at attracting talent outside the company to accelerate the 4.0 transformation of its factory in Martorell. Under the concept “Breaking FAB”, SEAT is inviting entrepreneurs and startups,...


just-auto Plus only VW Group worldwide sales rise 8% in August 2017

18 September 2017

The Volkswagen Group delivered 820,000 vehicles to customers in August, marking a 8% rise compared with August 2016. "August was a successful month for the Volkswagen Group that saw all core brands increase deliveries," said Fred Kappler, head of...


2017 Frankfurt IAA motor show - all the world debuts

13 September 2017

All the world premieres from the 2017 Frankfurt IAA are listed below. The most important production models making their motor show debuts were the Volkswagen Polo and Volkswagen T-Roc, Porsche Cayenne, Opel Grandland X, Škoda Karoq and SEAT Arona.


Apollo Tyres expands supplies to European OEMs

8 September 2017

Apollo Tyres says it is now expanding supplies to the European Original Equipment Manufacturers (OEMs) in the passenger car tyre segment. The company’s premiere brand, Vredestein, has been selected as a fitment on the Volkswagen Polo, SEAT Ibiza and Ford EcoSport, and the supplies have already begun to these automakers.


just-auto Plus only SEAT global sales up 17% in August 2017

8 September 2017

The increase in SEAT sales did not slow down during the holidays. In August, a month which historically records the lowest yearly volumes due to the holiday period in most markets, SEAT delivered 29,700 vehicles, which is 17.3% more than in August 2016...


just-auto Plus only SEAT sells 682,567 third generation Leon since launch

1 September 2017

The third generation of the SEAT Leon has shattered all the sales records set by the two previous versions of the brand’s compact vehicle. In less than five years, from the end of 2012 until today, the carmaker has sold 682,567 units of the SEAT Leon....


VW details its diesel actions and incentives

4 August 2017

Volkswagen has followed broadly along the lines of its German rivals BMW and Daimler in announcing software updates, trade-in incentives and a contribution to a mobility fund following an emergency summit on diesel vehicles in Berlin last Wednesday (2 August).


Volkswagen Group and Sovac open multi-brand plant in Algeria

27 July 2017

Volkswagen and partner Sovac officially opened their multi-brand joint venture assembly plant (view location in just-auto's search engine QUBE in Relizane, 280km south west of Algiers).


VW H1 operating profit rises

27 July 2017

The Volkswagen Group boosted first half operating profit to EUR8.9bn (up from EUR7.5bn in H1 2016) while operating return on sales grew to 7.7% (7%) as sales rose 7.3% to EUR115.9bn.


just-auto Plus only VW Group global sales up 0.8% in H1 2017

20 July 2017

Up to the end of June, the Volkswagen Group handed almost 5.2m vehicles over to its customers. This corresponds to a rise of 0.8% compared with the previous year. In the month of June, new vehicle deliveries rose by 4.2% to 920,700. "June was a very...


SEAT global sales grew 13.7% in H1

12 July 2017

VW Group-owned SEAT says it has finished the first half of 2017 with its best sales since 2001.


VW develops virtual reality applications for production and logistics

7 July 2017

Volkswagen Group says it has developed virtual reality applications for production and logistics that enable several participants to meet in a VR room.


VW pioneers HTC-powered virtual reality for production and logistics

6 July 2017

Following a test phase, the Volkswagen Group is claiming to be the first automaker to roll out virtual reality (VR) technology with the HTC Vive-VR system, enabling production and logistics staff to 'meet' in a VR 'room'.


VW France mis-reported sales for years

3 July 2017

Volkswagen France massaged sales figures reported to German HQ for four years, media reports said.


SEAT reveals MQB A0-based Arona SUV

27 June 2017

SEAT's Arona SUV has been officially revealed to the media ahead of its public debut at the Frankfurt IAA in September.


just-auto Plus only SEAT worldwide sales up 11.9% in May 2017

13 June 2017

SEAT continues to post double-digit growth. In the first five months of the year, the carmaker sold 201,300 vehicles worldwide, which is 13.9% more than in the same period last year (176,700). In May, SEAT delivered 42,600 vehicles (2016: 38,100), which...


SEAT aims to slash environmental footprint

7 June 2017

VW Group brand SEAT is aiming to reduce by half its environmental footprint by 2025, compared with its 2010 consumption and emissions figures.


just-auto Plus only VW completes 80 successful years

30 May 2017

80 years ago marked the beginning of one of the most successful automobile producers in the world. On 28 May 1937, the predecessor to today's Volkswagen Group, "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" ("Corporation to...


just-auto Plus only SEAT Metropolis:Lab Barcelona appoints new head

23 May 2017

Jose Nascimento has been appointed head of Lab of the SEAT Metropolis:Lab Barcelona, which is wholly owned by SEAT and which joins the Volkswagen Group’s worldwide network of IT-Labs in Berlin, Munich, San Francisco and Wolfsburg. The facilities are...


just-auto Plus only Seat global sales up 16% in April 2017

8 May 2017

Seat sales are making steady progress. Between January and April, Seat delivered 158,700 vehicles worldwide, which is 14.5% more than the same period in 2016 (138,600). The calendar effect in the main markets, with fewer working days, did not slow down the...


just-auto Plus only SEAT to further invest in Ibiza/Arona development

21 April 2017

SEAT has allocated EUR900m to investments and R&D expenses on the new Ibiza and Arona. Company president Luca de Meo made this announcement during the visit to the carmaker’s Martorell facilities by Catalonia’s Government President Carles...


just-auto Plus only SEAT appoints new vice president legal

21 April 2017

Luis Comas Martínez de Tejada (Barcelona, 1960) has been appointed as SEAT vice president for Legal Affairs and Governance effective 1 April 2017. From this new vice presidency, Comas will head the company's legal affairs, as well as the area of...

SEAT news

just-auto Plus only SEAT global sales surge 14.6% in 2017

12 January 2018

SEAT sales gained significant momentum in 2017. The Spanish carmaker delivered a total of 468,400...


SNAPSHOT - AGVs in manufacturing at SEAT's Martorell plant

11 January 2018

Volkswagen Group brand SEAT has released details of its intelligent robots' operations at its...


Can SEAT top 500,000 sales in 2018 with new Ibiza?

11 January 2018

Volkswagen recently said that it had produced 14 million Polos since the first model was introduc...


just-auto Plus only SEAT offers Ibiza with turbo-charged diesel engines

22 December 2017

The new diesel engines are now available in the SEAT Ibiza, rounding out the line of turbo-charge...


just-auto Plus only SEAT global sales surge 18.7% in November 2017

18 December 2017

SEAT sales sustained their strong growth in November. The carmaker again surpassed the 40,000 uni...


ANALYSIS - Future EVs and SUVs will transform SEAT

13 December 2017

This year, SEAT has finally pleased its paymasters in Wolfsburg. The company might not yet be exa...



Forgot your password?