SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


Public world debut for SEAT Tarraco at Paris show

23 July 2018

The public world premiere of the SEAT Tarraco will take place at the Paris Mondial de l'Automobile a few weeks after the SUV is revealed to the media.


SNAPSHOT - AGVs in manufacturing at SEAT's Martorell plant

11 January 2018

Volkswagen Group brand SEAT has released details of its intelligent robots' operations at its Martorell, Spain, manufacturing plant.


Can SEAT top 500,000 sales in 2018 with new Ibiza?

11 January 2018

Volkswagen recently said that it had produced 14 million Polos since the first model was introduced in 1975. SEAT, an infinitely smaller company, introduced its similarly sized Ibiza in 1984. As it ramps up production of the fifth generation model, the total built at Martorell has just reached 5.6 million. The new car is more than good enough to push that total above 6 million within four years, maybe even three.


ANALYSIS - Future EVs and SUVs will transform SEAT

13 December 2017

This year, SEAT has finally pleased its paymasters in Wolfsburg. The company might not yet be exactly awash with cash, but the black ink is at last flowing. The Volkswagen Group's belief that its Spanish outpost could be turned around saw the Germans injecting much money and goodwill into SEAT. Crucially, it was put to good use in the form of adding SUVs. More models are on the way.

Latest interviews


GENEVA INTERVIEW - Cupra strategy director Antonino Labate

7 March 2018

We caught up with Antonino Labate, director of strategy, business development and operations at Cupra, Seat's newly spun off performance-minded sister brand. He discusses the genesis of the brand, the thinking behind launching with an SUV and how Cupra could develop in the future.


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.

Latest news


VW Wolfsburg wins lean production award

20 July 2018

Volkswagen's main plant in Wolfsburg is heading for greater productivity and efficiency "with an exemplary pace of change" according to an assessment by a team of independent experts in its European competition study to make the Lean Production Award for 2018. The internationally renowned award for slim and agile production systems in the automotive industry went to Wolfsburg for the first time.


SEAT starts assembling Arona and Leon in Algeria

17 July 2018

VW Group-owned Seat has begun the final assembly of the Arona and the Leon models at a plant in Algeria.


VW systematically expanding its partnerships in China

12 July 2018

Volkswagen Group says it is expanding its successful business relationships in China.


just-auto Plus only SEAT global sales surge 17.6% in H1 2018

11 July 2018

SEAT concluded the first half of the year with the brand’s highest ever sales result. In the first six months of 2018, the carmaker’s global deliveries went up by 17.6% to reach a total volume of 289,900 vehicles (2017: 246,500). This figure...


Volkswagen expanding E-mobility in China with JAC and SEAT

9 July 2018

Volkswagen Group China has signed a memorandum of understanding with Anhui Jianghuai Automobile Group (JAC) and SEAT.


just-auto Plus only SEAT exploring opportunities with Israeli tech companies

29 June 2018

Nine months following the start of the Xplora project, SEAT and Champion Motors, the brand’s importer in Israel, have successfully concluded the first stage of the initiative. The goal of the project is to foster relations with the start-ups and...


Seat to lead VW Group's North Africa expansion

25 June 2018

Seat has been designated by Volkswagen to lead the Group’s growth in North Africa and will start to coordinate strategy and on-site brands in the region, identify synergies and foster partnerships with other companies.


VW brands now responsible for regions

22 June 2018

Having recently renamed its Truck & Bus unit TRATON to increase independence and move it "towards capital market readiness", Volkswagen Group announced another structural realignment of its organisation so one lead brand assumes "steering responsibility" for a clearly defined region of the world across the group.


SEAT to integrate Shazam in its vehicles worldwide

21 June 2018

VW-Group owned SEAT is partnering with Shazam to become the first car manufacturer to integrate the popular music-discovery app into its vehicles worldwide.


just-auto Plus only VW Group global sales up 6.1% in May 2018

18 June 2018

The Volkswagen Group’s upward trend continues: at 953,400 units, Group deliveries in May were 6.1% higher than the same month last year. More than 4.5m vehicles have been handed over to customers worldwide since the beginning of the year – an...


SEAT global sales up 15.5% in May 2018

7 June 2018

VW-Group owned brand SEAT set a new sales record in May. The brand’s global deliveries went up by 15.5% last month for a total volume of 49,200 cars (2017: 42,600). This figure surpasses the prior record established in 2000 (48,400 units).


just-auto Plus only JAC Volkswagen unveils first produced Sol E20X electric car

29 May 2018

The first production model of JAC Volkswagen’s Sol brand was revealed at a ceremony held in the presence of Prof Dr Jochem Heizmann, member of the Board of Management of Volkswagen Aktiengesellschaft as well as president and CEO of Volkswagen Group...


just-auto Plus only VW Group global sales surge 10.2% in April 2018

21 May 2018

The Volkswagen Group and its brands continued on their growth path in April. At 927,200 units, deliveries by the Group in April were 10.2% higher than the same month last year. Over 3.6m vehicles have been handed over to customers since the beginning of the...


just-auto Plus only SEAT global sales up by 21% in April 2018

9 May 2018

SEAT continues to break records. After completing the best first quarter in its history, SEAT’s global sales are making steady headway and increased by 21% in April, for a total of 50,100 cars sold (2017: 41,400). With this volume, SEAT has achieved its...


just-auto Plus only SEAT announces key management changes

3 May 2018

Dr Rainer Fessel (Braunschweig, 1966) has been appointed new director of the SEAT factory in Martorell. Until now, Dr Fessel headed the plant located in Chengdu (China) of FAW-Volkswagen, a joint-venture founded in 1991 between Chinese automotive manufacturer...


VW Group global sales up 5.3% in March 2018

18 April 2018

The Volkswagen Group says it recorded its best ever delivery result for a single month in March.


Seat global sales surge 18.7% in Q1 2018

6 April 2018

VW Group-owned Seat’s global sales grew in the first quarter of 2018 to reach the highest volume in the 68-year history of the brand.


just-auto Plus only SEAT profit surges 21.3% to EUR 281m in 2017

23 March 2018

SEAT successfully concluded 2017. After achieving its best results in history in 2017, its profit after tax in 2017 grew to EUR281m, which is 21.3% more than the previous year (2016: 232m), excluding the extraordinary effect of the sale of the VW Finance, SA...


Seat to launch EV in 2020

22 March 2018

VW-owned Seat says it will sell its first fully electric model in 2020. It will come with a range of 500 kilometres


just-auto Plus only VW Group global sales up 7.2% in February 2018

19 March 2018

In the first two months of 2018, the Volkswagen Group delivered more than 1.6m vehicles to its customers throughout the world. In the month of February, the Group handed over 737,700 new vehicles to customers. "At the beginning of the year, the Volkswagen...


just-auto Plus only SEAT posts 2017 profit up 24.8% to EUR1.93bn

15 March 2018

SEAT posted the best results in its history in 2017 after increasing its operating profit by 24.8% and reaching a figure of EUR191m (US$236m) (2016: EUR153m). According to the results presented yesterday by the Volkswagen Group, SEAT closed the year with a...


Seat sales growth continued in February

8 March 2018

The VW Group owned Seat brand says it delivered 39,900 vehicles in February, 25.9% more than in the same month of 2017. In the first two months of 2018, SEAT sold 78,800 cars (+23.1%).


2018 GENEVA SHOW - World premieres list

7 March 2018

Vehicles which made their global debuts at the Geneva motor show are named below.


just-auto Plus only SEAT and SAIC VW announce management changes

6 March 2018

Dr Christian Vollmer, currently Technical executive vice president of SAIC Volkswagen in Shanghai, has been appointed as vice-president for Production and Logistics of the SEAT brand with effect from 1 July 2018. In this function, he succeeds Dr Andreas...


SEAT announces CUPRA as standalone brand

23 February 2018

VW Group-owned SEAT has announced the launch of CUPRA as a standalone brand - 'a new brand with its own distinct identity'. The announcement was made at an event in Barcelona, where the new brand’s first model was revealed, the CUPRA Ateca.


just-auto Plus only SEAT Martorell factory completes 25 successful years of production

23 February 2018

SEAT has a special reason to celebrate - the Martorell factory, the driving force behind the company, is turning 25. The factory was inaugurated in 1993, after only 34 months of construction work and an investment of 244.5bn Spanish pesetas (1.47bn euros)....


SEAT 'votes' for Tarraco name for new SUV

20 February 2018

VW Group-owned SEAT says that more than 146,000 people participated in a vote to select the name Tarraco - the preferred choice with over 35% of the votes received - for a new seven-seat SUV.


SEAT joins the AED for 'executive development'

19 February 2018

VW Group brand SEAT has signed a collaboration agreement with the Spanish Directors’ Association (AED) and becomes a part of the Association’s corporate member programme, whose aim is to collaborate with companies with the 'shared goal of contributing to executives’ individual and collective development'.


just-auto Plus only Volkswagen group global sales up 10.1% in January

19 February 2018

The Volkswagen Group handed over 898,700 new vehicles to customers worldwide in the first month of this year. "The Volkswagen Group brands made an excellent start to 2018. There was significant growth in all regions. Overall, worldwide deliveries by the...


VW group adopting WLANp standard

15 February 2018

Volkswagen group brands are to use the WLANp standard from 2019.

SEAT news

Public world debut for SEAT Tarraco at Paris show

23 July 2018

The public world premiere of the SEAT Tarraco will take place at the Paris Mondial de l'Automobil...


VW Wolfsburg wins lean production award

20 July 2018

Volkswagen's main plant in Wolfsburg is heading for greater productivity and efficiency "with an...


SEAT starts assembling Arona and Leon in Algeria

17 July 2018

VW Group-owned Seat (SEAT) has begun the final assembly of the Arona and the Leon models at a pla...


VW systematically expanding its partnerships in China

12 July 2018

Volkswagen Group says it is expanding its successful business relationships in China. As part of...


just-auto Plus only SEAT global sales surge 17.6% in H1 2018

11 July 2018

SEAT concluded the first half of the year with the brand’s highest ever sales result. In th...


Volkswagen expanding E-mobility in China with JAC and SEAT

9 July 2018

Volkswagen Group China has signed a memorandum of understanding (MoU) with Anhui Jianghuai Automo...



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