SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


ANALYSIS - updated Leon and future SEAT models

8 May 2017

April was a great month for SEAT, with double digit percentage rises in the brand's top three markets of Spain, Germany and Britain. The Ibiza and Ateca were part of the reason for a surge to 41,400 SEAT registrations. So too was an updated Leon, deliveries of which are now gathering pace in all European countries.


ANALYSIS - Can the new Ateca SUV make SEAT self-funding?

29 November 2016

Profitable at last, could SEAT one day become self-funding? That’s what it has to do but to get there, higher-margin models are needed. The new Ateca is the first of these.


SEAT future models - a global analysis

17 November 2016

Following the recent reviews of Volkswagen, Audi and Škoda future vehicles, this fourth of a six-part series concerns SEAT. A look at what's ahead for Bentley, Lamborghini and Bugatti will make up the fifth part of a six-part series concerning the Volkswagen Group's brands. Porsche, to be published soon, will be the sixth and final chapter.


VW stands back to let Seat and Skoda shine

27 September 2016

Not so long ago, in the London Sunday Times, Jeremy Clarkson chose his 10 ‘stinkers’ - the worst cars sold in the UK. With his tongue even more firmly in his cheek than usual, he described the Seat Leon as ‘a nondescript waste of metal’ and the Skoda Superb as having ‘the same amount of soul as a fridge freezer’.

Latest interviews


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.


Q&A with Cruden: Simulator for Jaguar Land Rover

9 July 2013

Amsterdam-based Cruden designs and manufactures racing and driving simulators. It recently supplied Jaguar Land Rover with a 6-DOF (six degrees of freedom) simulator that is used as a virtual engineering tool by design teams at its Gaydon, UK design and engineering facility. In this interview, Matthew Beecham talked with Cruden’s commercial director, Frank Kalff about the simulator for JLR, its benefits and the appetite amongst other OEMs to fine-tune a simulator’s motion behaviour to suit their brands.

Latest news


just-auto Plus only VW Group worldwide sales rise 8% in August 2017

18 September 2017

The Volkswagen Group delivered 820,000 vehicles to customers in August, marking a 8% rise compared with August 2016. "August was a successful month for the Volkswagen Group that saw all core brands increase deliveries," said Fred Kappler, head of...


2017 Frankfurt IAA motor show - all the world debuts

13 September 2017

All the world premieres from the 2017 Frankfurt IAA are listed below. The most important production models making their motor show debuts were the Volkswagen Polo and Volkswagen T-Roc, Porsche Cayenne, Opel Grandland X, Škoda Karoq and SEAT Arona.


Apollo Tyres expands supplies to European OEMs

8 September 2017

Apollo Tyres says it is now expanding supplies to the European Original Equipment Manufacturers (OEMs) in the passenger car tyre segment. The company’s premiere brand, Vredestein, has been selected as a fitment on the Volkswagen Polo, SEAT Ibiza and Ford EcoSport, and the supplies have already begun to these automakers.


just-auto Plus only SEAT global sales up 17% in August 2017

8 September 2017

The increase in SEAT sales did not slow down during the holidays. In August, a month which historically records the lowest yearly volumes due to the holiday period in most markets, SEAT delivered 29,700 vehicles, which is 17.3% more than in August 2016...


just-auto Plus only SEAT sells 682,567 third generation Leon since launch

1 September 2017

The third generation of the SEAT Leon has shattered all the sales records set by the two previous versions of the brand’s compact vehicle. In less than five years, from the end of 2012 until today, the carmaker has sold 682,567 units of the SEAT Leon....


VW details its diesel actions and incentives

4 August 2017

Volkswagen has followed broadly along the lines of its German rivals BMW and Daimler in announcing software updates, trade-in incentives and a contribution to a mobility fund following an emergency summit on diesel vehicles in Berlin last Wednesday (2 August).


Volkswagen Group and Sovac open multi-brand plant in Algeria

27 July 2017

Volkswagen and partner Sovac officially opened their multi-brand joint venture assembly plant (view location in just-auto's search engine QUBE in Relizane, 280km south west of Algiers).


VW H1 operating profit rises

27 July 2017

The Volkswagen Group boosted first half operating profit to EUR8.9bn (up from EUR7.5bn in H1 2016) while operating return on sales grew to 7.7% (7%) as sales rose 7.3% to EUR115.9bn.


just-auto Plus only VW Group global sales up 0.8% in H1 2017

20 July 2017

Up to the end of June, the Volkswagen Group handed almost 5.2m vehicles over to its customers. This corresponds to a rise of 0.8% compared with the previous year. In the month of June, new vehicle deliveries rose by 4.2% to 920,700. "June was a very...


SEAT global sales grew 13.7% in H1

12 July 2017

VW Group-owned SEAT says it has finished the first half of 2017 with its best sales since 2001.


VW develops virtual reality applications for production and logistics

7 July 2017

Volkswagen Group says it has developed virtual reality applications for production and logistics that enable several participants to meet in a VR room.


VW pioneers HTC-powered virtual reality for production and logistics

6 July 2017

Following a test phase, the Volkswagen Group is claiming to be the first automaker to roll out virtual reality (VR) technology with the HTC Vive-VR system, enabling production and logistics staff to 'meet' in a VR 'room'.


VW France mis-reported sales for years

3 July 2017

Volkswagen France massaged sales figures reported to German HQ for four years, media reports said.


SEAT reveals MQB A0-based Arona SUV

27 June 2017

SEAT's Arona SUV has been officially revealed to the media ahead of its public debut at the Frankfurt IAA in September.


just-auto Plus only SEAT worldwide sales up 11.9% in May 2017

13 June 2017

SEAT continues to post double-digit growth. In the first five months of the year, the carmaker sold 201,300 vehicles worldwide, which is 13.9% more than in the same period last year (176,700). In May, SEAT delivered 42,600 vehicles (2016: 38,100), which...


SEAT aims to slash environmental footprint

7 June 2017

VW Group brand SEAT is aiming to reduce by half its environmental footprint by 2025, compared with its 2010 consumption and emissions figures.


just-auto Plus only VW completes 80 successful years

30 May 2017

80 years ago marked the beginning of one of the most successful automobile producers in the world. On 28 May 1937, the predecessor to today's Volkswagen Group, "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" ("Corporation to...


just-auto Plus only SEAT Metropolis:Lab Barcelona appoints new head

23 May 2017

Jose Nascimento has been appointed head of Lab of the SEAT Metropolis:Lab Barcelona, which is wholly owned by SEAT and which joins the Volkswagen Group’s worldwide network of IT-Labs in Berlin, Munich, San Francisco and Wolfsburg. The facilities are...


just-auto Plus only Seat global sales up 16% in April 2017

8 May 2017

Seat sales are making steady progress. Between January and April, Seat delivered 158,700 vehicles worldwide, which is 14.5% more than the same period in 2016 (138,600). The calendar effect in the main markets, with fewer working days, did not slow down the...


just-auto Plus only SEAT to further invest in Ibiza/Arona development

21 April 2017

SEAT has allocated EUR900m to investments and R&D expenses on the new Ibiza and Arona. Company president Luca de Meo made this announcement during the visit to the carmaker’s Martorell facilities by Catalonia’s Government President Carles...


just-auto Plus only SEAT appoints new vice president legal

21 April 2017

Luis Comas Martínez de Tejada (Barcelona, 1960) has been appointed as SEAT vice president for Legal Affairs and Governance effective 1 April 2017. From this new vice presidency, Comas will head the company's legal affairs, as well as the area of...


just-auto Plus only VW Group worldwide sales up 2.5% in March 2017

18 April 2017

The Volkswagen Group delivered just under 2.5m new vehicles to customers in the first quarter of this year. In March, the Volkswagen Group handed over 990,900 vehicles to its customers. 'We finished the first quarter with good delivery figures for March....


just-auto Plus only SEAT global sales up 14% in Q1 2017

12 April 2017

SEAT closed the first quarter of the year with its highest sales figure since 2001. Worldwide deliveries grew by 14.0% compared to the same period in 2016 to stand at 117,300 vehicles (2016: 102,900), or 14,400 more. SEAT delivered 53,200 cars in March, which...


just-auto Plus only SEAT revenue up 3.2% at EUR8,597m in 2016

24 March 2017

SEAT obtained the best financial results in its history in 2016. The company made progress towards sustainable profitability and concluded the year with an operating profit of EUR143m (US$153.9m) (2015: -EUR7m), and profit after tax before extraordinary...


just-auto Plus only SEAT/Aqualia create new biofuel to reduce CO2 emissions

21 March 2017

Turning wastewater into sustainable fuel. This is the answer to two environmental challenges, namely reusing an increasingly scarce resource, water, and finding alternative energies to counter episodes of severe pollution that impose traffic restrictions in...


VW Group global sales down 2.6% this year

20 March 2017

In the first two months of the year, the Volkswagen Group delivered 1.5m vehicles to its customers throughout the world, 0.9% down on the same period of last year. Despite the 'dieselgate' crisis, sales were up in North America. The main negative was China.


just-auto Plus only New SEAT Ibiza makes its world debut at the Geneva show

10 March 2017

SEAT’s global sales continue with their double digit growth. In February, the Spanish brand made another jump, with deliveries that reached 31,800 vehicles, which represents +10.8% versus the same month of 2016. In the year-to-date, sales grew by 13.6%...


2017 Geneva motor show - world debuts list

8 March 2017

All the world premieres from the 2017 Geneva motor show are listed below. The most important models this year were the Range Rover Velar, Kia Picanto, Mitsubishi Eclipse Cross, Opel Crossland X & Insignia, Porsche Panamera Sport Turismo, SEAT Ibiza, Subaru XV, Volkswagen Arteon and Volvo XC60.


just-auto Plus only SEAT steps ahead into the future of connectivity

28 February 2017

SEAT is revealing the company’s vision of the future of driving at the Mobile World Congress in a digital ecosystem which enables a new relation between the car, the driver and their environment. SEAT president Luca de Meo presented the company’s...


just-auto Plus only SEAT January 2017 global sales up 16.5%

17 February 2017

SEAT’s worldwide sales continue to grow in 2017. After finishing 2016 with the fourth consecutive annual increase, and adding a cumulative growth of nearly 30% since 2012, SEAT posted the best January results since 2003. The brand delivered 32,300 cars...

SEAT news

just-auto Plus only VW Group worldwide sales rise 8% in August 2017

18 September 2017

The Volkswagen Group delivered 820,000 vehicles to customers in August, marking a 8% rise compare...


2017 Frankfurt IAA motor show - all the world debuts

13 September 2017

All the world premieres from the 2017 Frankfurt IAA are listed below. The most important producti...


Apollo Tyres expands supplies to European OEMs

8 September 2017

Apollo Tyres says it is now expanding supplies to the European Original Equipment Manufacturers (...


just-auto Plus only SEAT global sales up 17% in August 2017

8 September 2017

The increase in SEAT sales did not slow down during the holidays. In August, a month which histor...


just-auto Plus only SEAT sells 682,567 third generation Leon since launch

1 September 2017

The third generation of the SEAT Leon has shattered all the sales records set by the two previous...


VW details its diesel actions and incentives

4 August 2017

Volkswagen has followed broadly along the lines of its German rivals BMW and Daimler in announcin...



Forgot your password?