SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


2019 Frankfurt IAA motor show world premieres list

11 September 2019

The media preview days of the 2019 Frankfurt IAA brought a few surprises. Volkswagen (a camouflaged and altered I.D. Crozz which will be called ID.4), Hyundai (i30 N Project C), FAW (Hongqi S9 & E115 prototypes) and BMW (i Hydrogen Next, and the Concept 4: yes, the one with THAT grille) were among the OEMs showing unheralded vehicles.


The SEAT brand's time has come - Comment

11 July 2019

Ray Hutton says Volkswagen’s Spanish subsidiary has finally defied the doubters to become one of the Europe’s fastest-growing car brands. But SEAT's history illustrates that it wasn't easy...


SEAT goes large with Tarraco

4 April 2019

Doesn't it seem a long time ago that we thought of SEAT as a maker of small cars? The addition of the new 4.7m long Tarraco means the brand now has a third SUV, putting it in competition with the VW Tiguan Allspace, Skoda Kodiaq and Peugeot 5008 for the first time.


Cupra convinces - how SEAT created a premium brand

7 March 2019

Cupra is off to a decent start. SEAT claims to have sold 3,600 Cupra Atecas so far this year. With the sole model in demand and due to be joined by others later in 2019, the experiment to evolve what had been a sports trim level into a brand is working.

Latest interviews


GENEVA INTERVIEW - Cupra strategy director Antonino Labate

7 March 2018

We caught up with Antonino Labate, director of strategy, business development and operations at Cupra, Seat's newly spun off performance-minded sister brand. He discusses the genesis of the brand, the thinking behind launching with an SUV and how Cupra could develop in the future.


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.

Latest news


Seat to trial landfill methane in vehicles

19 September 2019

Volkswagen Group Spanish subsidiary Seat said it would participate, until 2023 in the Life Landfill Biofuel project, which was recently approved by the European Commission (EC). The goal is to obtain renewable gas from municipal landfills and achieve more efficient management by obtaining biomethane from an indigenous, abundant energy source.


just-auto Plus only SEAT sales up 2% in August 2019

10 September 2019

SEAT sales continued to go up in August. The effect of the WLTP procedure, which led to a sharp rise in registrations in Europe in August of 2018 and a decrease in the same month this year, did not hamper a new monthly record for SEAT. In August, company...


Cupra (SEAT) gives new EV interior glimpse

23 August 2019

The Cupra brand - which came out of SEAT as a sub-brand and is now standalone - has released a teaser image of the interior of its first all-electric road vehicle.


SEAT appoints Alfonso Sancha as purchasing EVP

22 August 2019

Alfonso Sancha has been appointed new SEAT purchasing EVP and will take up his position on 1 September.


just-auto Plus only SEAT sales up 4.7% in July 2019

13 August 2019

SEAT kicked off the second half of 2019 with a new sales record. After achieving its highest sales volume in the first six months of the year, SEAT's global deliveries went up by 4.7% in July compared to the same month in 2018 for a total of 55,200...


just-auto Plus only SEAT Leon sales cross one million since launch

30 July 2019

This week the third generation SEAT Leon has achieved the million units sold mark since its launch in 2012. SEAT's top-selling car was presented at the Paris Motor Show that year and shortly after reached the market with a completely renewed design. Thanks...


Porsche imports Austrian to manage its Romania business

29 July 2019

Porsche Holding named Austrian Elmar Geisler as the general manager of Porsche Romania.


VW remains on track after a good first half

25 July 2019

First half Volkswagen Group sales revenue rose 4.9% year on year to EUR125.2bn (H1 2018: EUR119.4bn) and operating profit - before special items -improved by 1.9% to EUR10bn (9.8) and operating return on sales - again before special items - amounted to 8% (8.2).


just-auto Plus only SEAT to open new software development centre

25 July 2019

In order to adapt to a context that is marked by change and to successfully tackle the company’s digital transformation, at the 2019 Mobile World Congress SEAT announced the creation of a software development centre. The brand has revealed that the...


SEAT to offer corporate carsharing in Madrid

18 July 2019

SEAT is going to begin offering corporate carsharing services through Respiro. The move was announced at ‘Madrid on the move by SEAT', an event in the Spanish capital where the company presented its urban mobility strategy for the first time and vehicles such as the new SEAT Mii electric, the SEAT Minimo concept vehicle and the SEAT eXS KickScooter powered by Segway.


SEAT Components making new gearbox for VW Group brands

15 July 2019

SEAT Components, working with other company assembly plants in Martorell and Barcelona, has started production of the Volkswagen Group's new MQ281 gearbox.


Volkswagen redesigns group six-speed manual transmission

15 July 2019

Volkswagen claims its new six-speed manual, the MQ281, saves up to 5g of CO2 per kilometre, compared with previous transmissions, depending on the engine-gearbox combination.


China shines bright for Volkswagen Group sales in June

12 July 2019

Volkswagen Group June 2019 sales rose 1.6% year on year to 974,400 vehicles, driven by China where volume rose 15%


Seat starts drone component deliveries

11 July 2019

Seat says its factory in Martorell is the first Spanish plant to receive components via drone delivery.


just-auto Plus only SEAT sales up 8.4% in June 2019

9 July 2019

SEAT concluded the first half of 2019 with its highest ever sales figure. Global deliveries of the Spanish carmaker went up by 8.4% to stand at a total volume of 314,300 cars. For the first time, SEAT sold more than 300,000 vehicles in the first six month...


just-auto Plus only Cupra breaks ground on new headquarters

21 June 2019

Cupra has started building its new headquarters, as announced by company chief executive officer Wayne Griffiths in front of the brand's dealers after the second stop of the SEAT and Cupra on tour in Liverpool. Located next to the SEAT headquarters, the...


just-auto Plus only SEAT names new global marketing director

12 June 2019

Jason Lusty (St Albans, UK, 1970) has been named SEAT’s new Global Marketing director beginning 1 July. Lusty is replacing Susanne Franz, who will become the head of Brand Communication and Content Marketing at Audi AG. SEAT’s new Global Marketing...


just-auto Plus only SEAT reduces environmental impact of its Martorell factory

6 June 2019

The fight against climate change is a global movement with contributions also being made by car factories. For example, SEAT has reduced the environmental impact of its Martorell factory by 34% since 2010. On occasion of World Environment Day, we take a look...


VW's Seat launches new EV

4 June 2019

Having laid out its electrified vehicle plans last March, VW Group Spanish unit Seat has launched the Mii electric, its first production all-electric vehicle. This will be followed by the el-Born EV and PHEV versions of the Leon, Cupra Leon and Formentor.


just-auto Plus only VW Group announces senior leadership changes

31 May 2019

Carsten Isensee has been appointed new executive vice-president for Finance at SEAT, and will begin his duties as a member of the Executive Committee of the company on 1 June 2019. He is taking over from Holger Kintscher, who will be serving as head of Finance...


just-auto Plus only JAC Volkswagen partners and JV ink development agreement

31 May 2019

On 27 May delegation from the Chinese government visited the SEAT headquarters in Martorell (Barcelona) to meet with the JAC Volkswagen joint venture partners (SEAT, Volkswagen Group China and JAC). The Chinese delegation, led by Anhui province Governor Li...


SEAT to re-enter China market 'in next 2-3 years'

29 May 2019

VW Group says it is expanding its business in China and ramping up plans to add the SEAT brand to its biggest market with a focus on electric cars.


SEAT uses supercomputer for aerodynamics

29 May 2019

VW Group-owned SEAT says it uses the most powerful computer in Spain, and the seventh in Europe, to improve the aerodynamic design of its cars.


just-auto Plus only VW Group expanding its business in China

28 May 2019

The Volkswagen Group is expanding its business in its most important market, China. Volkswagen Group China, SEAT and the Chinese auto manufacturer JAC, which together form the joint venture JAC Volkswagen, continue to drive SEAT's market entry strategy....


VW Group sales drop 6.6% in April 2019

22 May 2019

The Volkswagen Group delivered 866,400 vehicles in April, 6.6% below the figure for April 2018.


SEAT aims for 60% production waste reduction by 2025

17 May 2019

SEAT has announced that it is focusing its environmental improvement actions this year on reducing waste. Over the past eight years, SEAT has managed to generate 34% less waste in its facilities, and in the next few months is going to implement measures designed to reduce production waste by up to 60% in the next six years.


Infineon now in VW Group's FAST supplier network

14 May 2019

Infineon Technologies says it is a new partner in Volkswagen Group’s supplier network FAST (Future Automotive Supply Tracks).


just-auto Plus only SEAT sales up 1.8% in April 2019

8 May 2019

SEAT’s global sales went up by 7% from January to April 2019 compared to the same period the previous year. For the first time, SEAT sold over 200,000 cars, more specifically, 202,600, in the first four months of a year. From January to April 2018, SEAT...


Biomechanics and gaming tech help SEAT reduce worker injuries

1 May 2019

VW Group-owned SEAT says it has reduced the number of muscle injuries suffered by its factory workers at its Martorell (Spain) plant by 70% in two years by using 'biomechanics and cutting-edge virtual reality technology'.


Porsche Romania to build 77 fast charging stations by 2021

24 April 2019

Porsche Romania, the VW group distributor and Romania's largest car importer, will invest in the country's EV charging infrastructure with dealer partners.

SEAT news

Seat to trial landfill methane in vehicles

19 September 2019

Volkswagen Group Spanish subsidiary Seat said it would participate, until 2023 in the Life Landfi...


2019 Frankfurt IAA motor show world premieres list

11 September 2019

The media preview days of the 2019 Frankfurt IAA brought a few surprises. Volkswagen (a camouflag...


just-auto Plus only SEAT sales up 2% in August 2019

10 September 2019

SEAT sales continued to go up in August. The effect of the WLTP procedure, which led to a sharp r...


Cupra (SEAT) gives new EV interior glimpse

23 August 2019

The Cupra brand - which came out of SEAT as a sub-brand and is now standalone - has released a te...


SEAT appoints Alfonso Sancha as purchasing EVP

22 August 2019

Alfonso Sancha has been appointed new SEAT purchasing EVP and will take up his position on 1 Sept...


just-auto Plus only SEAT sales up 4.7% in July 2019

13 August 2019

SEAT kicked off the second half of 2019 with a new sales record. After achieving its highest sale...



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