SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


Geneva show - son of ex-VW boss to reveal Piech EV

22 February 2019

Global debuts for the Geneva motor show are discussed below. The newest additions to just-auto's lengthening world premieres list are the Peugeot 208 and Cupra Formentor concept plus a different Hispano Suiza from another company with the same name. One of Ferdinand Piëch's sons will also be at the show to reveal an electric sports car prototype which a firm with his surname plans to put into production.


ANALYSIS - Future models for SEAT and Cupra

17 January 2019

Buoyed by a young model range and the addition of multiple crossover/SUVs, SEAT made 2018 its best year yet for vehicle sales, finally breaking a record set in 2000. Crucially, the company is making decent money too, something which had eluded it for a long time.


2018 Paris motor show - world debuts list

3 October 2018

Vehicles which made their global debuts at the 2018 edition of the Paris Mondial de l'Automobile are named below.


Arona heralds a family of future SUVs for SEAT

30 August 2018

Not too long ago, SEAT was a troubled member of the Volkswagen clan. Money slipped through its fingers, no-one quite knowing how the Spanish adoptee could be made to feel what its role should be. Now things have changed with the newly confident division's models much in demand.

Latest interviews


GENEVA INTERVIEW - Cupra strategy director Antonino Labate

7 March 2018

We caught up with Antonino Labate, director of strategy, business development and operations at Cupra, Seat's newly spun off performance-minded sister brand. He discusses the genesis of the brand, the thinking behind launching with an SUV and how Cupra could develop in the future.


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.

Latest news


just-auto Plus only SEAT launches innovative training programme for employees

22 February 2019

SEAT has taken a giant step in the professional growth opportunities it offers its employees to prepare them for the future challenges facing the automotive industry. The company has launched the innovative training programme “Always Learning”,...


just-auto Plus only Volkswagen group global sales down 1.8% in January 2019

18 February 2019

The Volkswagen Group made a solid start to the new year, delivering 882,200 vehicles to customers worldwide in January, 1.8% down on the same month last year. At the same time, the Group succeeded in winning market shares in a broadly declining world market....


SEAT to test 5G connected car in Barcelona

14 February 2019

VW Group owned brand SEAT says it is getting ready to participate at the Mobile World Congress, the global benchmark event of mobile technology and connectivity, for the fifth year in a row.


just-auto Plus only SEAT global sales up 14.2% in January 2019

8 February 2019

SEAT’s global sales at the beginning of 2019 matched the positive trend of recent years. In January, the carmaker delivered 44,500 cars, which is the highest sales volume ever posted for a month of January and 14.2% more than the record breaking figure...


Ficosa, SEAT and partners collaborate on Connected Car pilot project

29 January 2019

Mobile World Capital Barcelona, SEAT, Telefonica, Ficosa, ETRA and i2CAT have signed a collaboration agreement to undertake a pilot project for connected cars.


just-auto Plus only VW Group global sales up 0.9% in 2018

14 January 2019

With 10.83m vehicles delivered throughout the world, 0.9% more than in 2017, the Volkswagen Group set an all-time record. In many markets of the world, South America, Europe, the US and China, both the deliveries and in some cases the market shares of the...


SEAT global sales up 10.5% in 2018

10 January 2019

SEAT new car sales in 2018 reached a total of 517,600 vehicles, up 10.5% on 2017 (468,400 cars). This result is the largest sales volume in SEAT’s 68 year history and exceeds the record set in 2000 (514,800 cars).


SEAT joins Alastria blockchain consortium

19 December 2018

VW Group owned SEAT says it is joining the Alastria infrastructure, the first semi-public multisectorial consortium which aims to provide a venue for digital cooperation in an independent, neutral network where blockchain technology-based products and services are developed.


just-auto Plus only VW Group global sales up 1.8% in November 2018

17 December 2018

From January to November, the Volkswagen Group boosted worldwide deliveries by 1.8% to 9.92m vehicles. Despite a tense market environment with stagnating overall markets, a deliveries record for 2018 as a whole is therefore within reach. In November, the...


just-auto Plus only SEAT Martorell plant builds 10 millionth car

14 December 2018

The SEAT car factory in Martorell, which this year celebrates its 25th anniversary, reached another milestone in 2018 by exceeding the figure of 10m new vehicles produced. In the past quarter century, 39 different models have rolled off the production lines of...


JAC Volkswagen breaks ground on new R&D centre in China

12 December 2018

JAC Volkswagen Automotive has held a groundbreaking ceremony for the New Energy Passenger Vehicle Project R&D Centre located in Hefei, Anhui Province.


just-auto Plus only SEAT global sales up 7.2% in November 2018

10 December 2018

SEAT is a step away from reaching the highest sales volume in its 68-year history. With just one month left before closing 2018, the brand’s global deliveries rose by 13.0% compared to the result obtained from January to November, amounting to 492,300...


Audi and Sovac to produce selected models in Algeria

7 December 2018

Audi AG and the longstanding Audi importer Sovac have opened the assembly of three models in Algeria.


just-auto Plus only Latin NCAP announces last round of results for 2018

5 December 2018

The seventh and last round of results of the year of the New Car Assessment Programme for Latin America and the Caribbean, Latin NCAP, was released today with two top results for Seat Ibiza and Arona while Chevrolet’s New Aveo shows robust child occupant...


VW China, JAC and SEAT to intensify e-mobility development in China

30 November 2018

Volkswagen Group China has signed a Memorandum of Understanding with Anhui Jianghuai Automobile Group (JAC) and SEAT, in the presence of Chinese President Xi Jinping and Spanish Prime Minister Pedro Sanchez. Under the agreement, all parties will leverage their technology and product strengths to develop a battery electric vehicle platform for production at JAC Volkswagen.


just-auto Plus only SEAT and Snam join over sustainable mobility

27 November 2018

SEAT president Luca de Meo and Snam CEO Marco Alvera signed a strategic agreement in Milan to promote the use of compressed natural gas (CNG and renewable fuel (biomethane) for sustainable mobility, as well as joint research and development projects in this...


SEAT begins Ateca assembly in Algeria

23 November 2018

VW-Group owned SEAT has begun assembling the Ateca at the multi-brand plant in Algeria owned by the Volkswagen Group and Sovac, the VW Group’s importer in Algeria.


VW Group global sales plunge 10% in October

22 November 2018

VW Group global vehicle sales were down 10% in the month of October as it was hit by the impact of WLTP in Europe.


Skoda to build Passat as VW Group reassigns plants

19 November 2018

Volkswagen Groups's supervisory board has approved new 'strategic' plant assignment plans which, it said, "reflects the challenges of the next five years and lays the necessary foundations".


SEAT global sales dip 16.8% in October 2018

12 November 2018

SEAT sales continue to post record growth.


just-auto Plus only VW Commercial Vehicles to build Amarok in Algeria

24 October 2018

Working successfully together: Volkswagen Commercial Vehicles and SOVAC expand their partnership in Algeria. In the future, the assembly plant in Relizane (280kms south west of Algiers), where the Caddy is already produced, is set to make the Amarok pick-up as...


SEAT Tarraco production starts in Wolfsburg

18 October 2018

For the first time in two decades, Volkswagen’s Wolfsburg plant is producing a model of another VW Group brand: the SEAT Tarraco. The Spanish brand's SUV is based on the VW Group MQB production platform.


just-auto Plus only VW Group global sales plunge 18.1% in September 2018

15 October 2018

The Volkswagen Group delivered fewer vehicles in September, as expected, due to the changeover to the new WLTP test procedure: a total of 827,700 vehicles were handed over to customers worldwide, a decrease of 18.1%. The drop in Western Europe, where WLTP came...


SEAT global sales hit YTD record, up 17%

12 October 2018

SEAT’s global sales in the year so far till the end of September have set a new record. Since January, the carmaker delivered 415,600 cars worldwide, which is 17.1% more than in the same period last year (354,900 cars).


SEAT Martorell plant starts Audi A1 production

12 October 2018

Production of the Audi A1 is underway in Martorell.


just-auto Plus only VW speeding up the shift to e-mobility

5 October 2018

Individual mobility is on the threshold of a new era: Electric drivetrains and digitisation are set to bring about the most fundamental change the car industry has ever seen. The sales volume of battery electric cars (BEVs) rose by 60% in the past year and...


just-auto Plus only SEAT Tarraco to feature two new safety technology

28 September 2018

Distractions, excess speed or drowsiness are just some of the main causes of accidents at the wheel. According to Esteban Alcantara, an Active Safety engineer at SEAT, “the new driving aid systems are especially useful in these cases.” Coinciding...


just-auto Plus only VW Group to drive future deployment of ITS

18 September 2018

The Volkswagen Group is presenting its activities in the intelligent transport of people and goods at the 25th ITS World Congress in Copenhagen (17 – 21 September 2018). As a member of ERTICO – ITS Europe, a network of more than 100 partners, the...


just-auto Plus only VW Group global sales up 6.8% in August 2018

17 September 2018

August was a successful month for the Volkswagen Group: Group brands delivered a total of 875,300 vehicles to customers, a rise of 6.8%. Europe was the region with the strongest growth: 327,700 vehicles were handed over to customers there, an increase of 21.0%...


just-auto Plus only SEAT and Noveto to test next-gen personalised entertainment sound technology

14 September 2018

SEAT and Noveto have signed an agreement to start testing a revolutionary new technology that could completely change the user experience inside a car. The new system enables sound to be generated directly to the ear of each individual passenger, enabling the...

SEAT news

Geneva show - son of ex-VW boss to reveal Piech EV

22 February 2019

Global debuts for the Geneva motor show are discussed below. The newest additions to just-auto's...


just-auto Plus only SEAT launches innovative training programme for employees

22 February 2019

SEAT has taken a giant step in the professional growth opportunities it offers its employees to p...


just-auto Plus only Volkswagen group global sales down 1.8% in January 2019

18 February 2019

The Volkswagen Group made a solid start to the new year, delivering 882,200 vehicles to customers...


SEAT to test 5G connected car in Barcelona

14 February 2019

VW Group owned brand SEAT says it is getting ready to participate at the Mobile World Congress, t...


just-auto Plus only SEAT global sales up 14.2% in January 2019

8 February 2019

SEAT’s global sales at the beginning of 2019 matched the positive trend of recent years. In...


Ficosa, SEAT and partners collaborate on Connected Car pilot project

29 January 2019

Mobile World Capital Barcelona, SEAT, Telefonica, Ficosa, ETRA and i2CAT have signed a collaborat...



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