SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


Frankfurt IAA world debuts list - F40 BMW 1 Series

16 May 2019

The next generation BMW 1 Series five-door hatchback will be revealed at a preview event on 27 May and have its public premiere at the Frankfurt motor show in September.


SEAT goes large with Tarraco

4 April 2019

Doesn't it seem a long time ago that we thought of SEAT as a maker of small cars? The addition of the new 4.7m long Tarraco means the brand now has a third SUV, putting it in competition with the VW Tiguan Allspace, Skoda Kodiaq and Peugeot 5008 for the first time.


Cupra convinces - how SEAT created a premium brand

7 March 2019

Cupra is off to a decent start. SEAT claims to have sold 3,600 Cupra Atecas so far this year. With the sole model in demand and due to be joined by others later in 2019, the experiment to evolve what had been a sports trim level into a brand is working.


2019 Geneva motor show world debuts list

6 March 2019

Concepts, prototypes and production models which were world premieres at the 2019 Geneva motor show are discussed below.

Latest interviews


GENEVA INTERVIEW - Cupra strategy director Antonino Labate

7 March 2018

We caught up with Antonino Labate, director of strategy, business development and operations at Cupra, Seat's newly spun off performance-minded sister brand. He discusses the genesis of the brand, the thinking behind launching with an SUV and how Cupra could develop in the future.


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.

Latest news


VW Group sales drop 6.6% in April 2019

22 May 2019

The Volkswagen Group delivered 866,400 vehicles in April, 6.6% below the figure for April 2018.


SEAT aims for 60% production waste reduction by 2025

17 May 2019

SEAT has announced that it is focusing its environmental improvement actions this year on reducing waste. Over the past eight years, SEAT has managed to generate 34% less waste in its facilities, and in the next few months is going to implement measures designed to reduce production waste by up to 60% in the next six years.


Infineon now in VW Group's FAST supplier network

14 May 2019

Infineon Technologies says it is a new partner in Volkswagen Group’s supplier network FAST (Future Automotive Supply Tracks).


just-auto Plus only SEAT sales up 1.8% in April 2019

8 May 2019

SEAT’s global sales went up by 7% from January to April 2019 compared to the same period the previous year. For the first time, SEAT sold over 200,000 cars, more specifically, 202,600, in the first four months of a year. From January to April 2018, SEAT...


Biomechanics and gaming tech help SEAT reduce worker injuries

1 May 2019

VW Group-owned SEAT says it has reduced the number of muscle injuries suffered by its factory workers at its Martorell (Spain) plant by 70% in two years by using 'biomechanics and cutting-edge virtual reality technology'.


Porsche Romania to build 77 fast charging stations by 2021

24 April 2019

Porsche Romania, the VW group distributor and Romania's largest car importer, will invest in the country's EV charging infrastructure with dealer partners.


SEAT spent EUR7.137bn on purchases in 2018

18 April 2019

In a record year for Volkswagen Group Spanish unit SEAT, the purchasing operation spent EUR7.137bn (US$8.061bn) in 2018, up 5.6% year on year.


just-auto Plus only SEAT promotes Life Methamorphosis project

10 April 2019

SEAT promotes Life Methamorphosis project to achieve biomethane from organic waste, turning it into renewable gas. We all know that there are vehicles powered with petrol, electricity and gas. Now there is a new way to drive engines, and it begins in our...


just-auto Plus only SEAT global sales up 8.8% in Q1 2019

8 April 2019

An unprecedented result. In March, SEAT achieved its highest sales volume in an individual month in its nearly seven decades of history. The carmaker sold 62,500 vehicles, which is 3.5% more than in March of 2018 (60,400), which until now was the highest sales...


just-auto Plus only Cupra all set for European expansion

4 April 2019

After captivating car lovers of the world at the Geneva International Motor Show 2019 with the premiere of the Cupra Formentor, Cupra went back to the garage for the official presentation of its management team. Chaired by SEAT president Luca de Meo, the...


VW's Seat lays out electrification plans

27 March 2019

Volkswagen Group Spanish unit Seat will launch six electric and plug-in hybrid models by 2021.


Seat sets Martorell plant water use reduction goal

26 March 2019

Seat said technology and more efficient processes to reuse and recycle water used in its manufacturing processes, particularly in the paint workshop and rain test booth, have reduced its impact on the water cycle.


just-auto Plus only VW Group February 2018 sales drop 1.8%

18 March 2019

In February, the Volkswagen Group handed 724,400 vehicles over to customers throughout the world, corresponding to a fall of 1.8% compared with February 2018. Volkswagen developed better than the overall world market, which continues to shrink, and the Group...


just-auto Plus only SEAT sales up 10.5% in 2018

14 March 2019

SEAT posted the best results in its history in 2018 after increasing its operating profit by 33.4% and reaching a record figure of EUR254m (US$287) (2017: EUR191m). According to the results presented yesterday by the Volkswagen Group, SEAT closed the year with...


just-auto Plus only VW Group brands deliver a solid performance in 2018

12 March 2019

In fiscal year 2018, the Volkswagen Group again benefited from its broad positioning and the sustained solid performance both of its brands and its financial services. Dr Herbert Diess, chairman of the Board of Management of Volkswagen Aktiengesellschaft,...


just-auto Plus only SEAT global sales up by 11.4% in February 2019

5 March 2019

SEAT has landed in the Geneva Motor Show in top form. The carmaker’s global sales rose by 12.8% in the first two months of the year compared to the same period in 2018, registering a record volume of 88,900 cars. This figure is higher than the volume...


just-auto Plus only SEAT appoints new executive vice-president, R&D

5 March 2019

Axel Andorff has been appointed SEAT’s new executive vice-president for R&D, Research and Development, beginning on 1 March. With nearly 20 years’ experience at the carmaker Daimler, the new vice-president will drive the company’s...


just-auto Plus only Euro NCAP scores three new cars five star rating

1 March 2019

Euro NCAP released the safety ratings of three large off-roaders: the Honda CR-V, the Mercedes-Benz G-Class and the SEAT Tarraco. All three cars get a maximum five-star rating against Euro NCAP’s tough 2019 requirements. The new SEAT Tarraco shares...


just-auto Plus only Euro NCAP scores the New SEAT Tarraco five star rating

28 February 2019

The latest model of the biggest SEAT product offensive, the New SEAT Tarraco, has achieved a five-star safety rating from testing organisation Euro NCAP, continuing the brand’s tradition of developing vehicles that not only meet the needs of a diverse...


Seat and IBM develop Mobility Advisor

27 February 2019

Seat is using IBM Watson AI for its Mobility Advisor to help urban citizens make informed decisions about their daily transportation options, from cars to scooters, to bikes and public transport.


Mobile World Congress: Seat targets Twizy with Minimo

25 February 2019

Volkswagen Group Spanish unit Seat appears to have painted a target around Renault's Twizy with the unveiling of its Minimo concept car at the Mobile World Congress in Barcelona today. 


just-auto Plus only SEAT launches innovative training programme for employees

22 February 2019

SEAT has taken a giant step in the professional growth opportunities it offers its employees to prepare them for the future challenges facing the automotive industry. The company has launched the innovative training programme “Always Learning”,...


just-auto Plus only Volkswagen group global sales down 1.8% in January 2019

18 February 2019

The Volkswagen Group made a solid start to the new year, delivering 882,200 vehicles to customers worldwide in January, 1.8% down on the same month last year. At the same time, the Group succeeded in winning market shares in a broadly declining world market....


SEAT to test 5G connected car in Barcelona

14 February 2019

VW Group owned brand SEAT says it is getting ready to participate at the Mobile World Congress, the global benchmark event of mobile technology and connectivity, for the fifth year in a row.


just-auto Plus only SEAT global sales up 14.2% in January 2019

8 February 2019

SEAT’s global sales at the beginning of 2019 matched the positive trend of recent years. In January, the carmaker delivered 44,500 cars, which is the highest sales volume ever posted for a month of January and 14.2% more than the record breaking figure...


Ficosa, SEAT and partners collaborate on Connected Car pilot project

29 January 2019

Mobile World Capital Barcelona, SEAT, Telefonica, Ficosa, ETRA and i2CAT have signed a collaboration agreement to undertake a pilot project for connected cars.


just-auto Plus only VW Group global sales up 0.9% in 2018

14 January 2019

With 10.83m vehicles delivered throughout the world, 0.9% more than in 2017, the Volkswagen Group set an all-time record. In many markets of the world, South America, Europe, the US and China, both the deliveries and in some cases the market shares of the...


SEAT global sales up 10.5% in 2018

10 January 2019

SEAT new car sales in 2018 reached a total of 517,600 vehicles, up 10.5% on 2017 (468,400 cars). This result is the largest sales volume in SEAT’s 68 year history and exceeds the record set in 2000 (514,800 cars).


SEAT joins Alastria blockchain consortium

19 December 2018

VW Group owned SEAT says it is joining the Alastria infrastructure, the first semi-public multisectorial consortium which aims to provide a venue for digital cooperation in an independent, neutral network where blockchain technology-based products and services are developed.


just-auto Plus only VW Group global sales up 1.8% in November 2018

17 December 2018

From January to November, the Volkswagen Group boosted worldwide deliveries by 1.8% to 9.92m vehicles. Despite a tense market environment with stagnating overall markets, a deliveries record for 2018 as a whole is therefore within reach. In November, the...

SEAT news

VW Group sales drop 6.6% in April 2019

22 May 2019

The Volkswagen Group delivered 866,400 vehicles in April, 6.6% below the figure for April 2018. A...


SEAT aims for 60% production waste reduction by 2025

17 May 2019

SEAT has announced that it is focusing its environmental improvement actions this year on reducin...


Frankfurt IAA world debuts list - F40 BMW 1 Series

16 May 2019

The next generation BMW 1 Series five-door hatchback will be revealed at a preview event on 27 Ma...


Infineon now in VW Group's FAST supplier network

14 May 2019

Infineon Technologies says it is a new partner in Volkswagen Group's supplier network FAST (Futur...


just-auto Plus only SEAT sales up 1.8% in April 2019

8 May 2019

SEAT’s global sales went up by 7% from January to April 2019 compared to the same period th...


Biomechanics and gaming tech help SEAT reduce worker injuries

1 May 2019

VW Group-owned SEAT says it has reduced the number of muscle injuries suffered by its factory wor...



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