SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


2018 Paris motor show - world debuts list

3 October 2018

Vehicles which made their global debuts at the 2018 edition of the Paris Mondial de l'Automobile are named below.


Arona heralds a family of future SUVs for SEAT

30 August 2018

Not too long ago, SEAT was a troubled member of the Volkswagen clan. Money slipped through its fingers, no-one quite knowing how the Spanish adoptee could be made to feel what its role should be. Now things have changed with the newly confident division's models much in demand.


SNAPSHOT - AGVs in manufacturing at SEAT's Martorell plant

11 January 2018

Volkswagen Group brand SEAT has released details of its intelligent robots' operations at its Martorell, Spain, manufacturing plant.


Can SEAT top 500,000 sales in 2018 with new Ibiza?

11 January 2018

Volkswagen recently said that it had produced 14 million Polos since the first model was introduced in 1975. SEAT, an infinitely smaller company, introduced its similarly sized Ibiza in 1984. As it ramps up production of the fifth generation model, the total built at Martorell has just reached 5.6 million. The new car is more than good enough to push that total above 6 million within four years, maybe even three.

Latest interviews


GENEVA INTERVIEW - Cupra strategy director Antonino Labate

7 March 2018

We caught up with Antonino Labate, director of strategy, business development and operations at Cupra, Seat's newly spun off performance-minded sister brand. He discusses the genesis of the brand, the thinking behind launching with an SUV and how Cupra could develop in the future.


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.

Latest news


just-auto Plus only SEAT global sales up 7.2% in November 2018

10 December 2018

SEAT is a step away from reaching the highest sales volume in its 68-year history. With just one month left before closing 2018, the brand’s global deliveries rose by 13.0% compared to the result obtained from January to November, amounting to 492,300...


Audi and Sovac to produce selected models in Algeria

7 December 2018

Audi AG and the longstanding Audi importer Sovac have opened the assembly of three models in Algeria.


just-auto Plus only Latin NCAP announces last round of results for 2018

5 December 2018

The seventh and last round of results of the year of the New Car Assessment Programme for Latin America and the Caribbean, Latin NCAP, was released today with two top results for Seat Ibiza and Arona while Chevrolet’s New Aveo shows robust child occupant...


VW China, JAC and SEAT to intensify e-mobility development in China

30 November 2018

Volkswagen Group China has signed a Memorandum of Understanding with Anhui Jianghuai Automobile Group (JAC) and SEAT, in the presence of Chinese President Xi Jinping and Spanish Prime Minister Pedro Sanchez. Under the agreement, all parties will leverage their technology and product strengths to develop a battery electric vehicle platform for production at JAC Volkswagen.


just-auto Plus only SEAT and Snam join over sustainable mobility

27 November 2018

SEAT president Luca de Meo and Snam CEO Marco Alvera signed a strategic agreement in Milan to promote the use of compressed natural gas (CNG and renewable fuel (biomethane) for sustainable mobility, as well as joint research and development projects in this...


SEAT begins Ateca assembly in Algeria

23 November 2018

VW-Group owned SEAT has begun assembling the Ateca at the multi-brand plant in Algeria owned by the Volkswagen Group and Sovac, the VW Group’s importer in Algeria.


VW Group global sales plunge 10% in October

22 November 2018

VW Group global vehicle sales were down 10% in the month of October as it was hit by the impact of WLTP in Europe.


Skoda to build Passat as VW Group reassigns plants

19 November 2018

Volkswagen Groups's supervisory board has approved new 'strategic' plant assignment plans which, it said, "reflects the challenges of the next five years and lays the necessary foundations".


SEAT global sales dip 16.8% in October 2018

12 November 2018

SEAT sales continue to post record growth.


just-auto Plus only VW Commercial Vehicles to build Amarok in Algeria

24 October 2018

Working successfully together: Volkswagen Commercial Vehicles and SOVAC expand their partnership in Algeria. In the future, the assembly plant in Relizane (280kms south west of Algiers), where the Caddy is already produced, is set to make the Amarok pick-up as...


SEAT Tarraco production starts in Wolfsburg

18 October 2018

For the first time in two decades, Volkswagen’s Wolfsburg plant is producing a model of another VW Group brand: the SEAT Tarraco. The Spanish brand's SUV is based on the VW Group MQB production platform.


just-auto Plus only VW Group global sales plunge 18.1% in September 2018

15 October 2018

The Volkswagen Group delivered fewer vehicles in September, as expected, due to the changeover to the new WLTP test procedure: a total of 827,700 vehicles were handed over to customers worldwide, a decrease of 18.1%. The drop in Western Europe, where WLTP came...


SEAT global sales hit YTD record, up 17%

12 October 2018

SEAT’s global sales in the year so far till the end of September have set a new record. Since January, the carmaker delivered 415,600 cars worldwide, which is 17.1% more than in the same period last year (354,900 cars).


SEAT Martorell plant starts Audi A1 production

12 October 2018

Production of the Audi A1 is underway in Martorell.


just-auto Plus only VW speeding up the shift to e-mobility

5 October 2018

Individual mobility is on the threshold of a new era: Electric drivetrains and digitisation are set to bring about the most fundamental change the car industry has ever seen. The sales volume of battery electric cars (BEVs) rose by 60% in the past year and...


just-auto Plus only SEAT Tarraco to feature two new safety technology

28 September 2018

Distractions, excess speed or drowsiness are just some of the main causes of accidents at the wheel. According to Esteban Alcantara, an Active Safety engineer at SEAT, “the new driving aid systems are especially useful in these cases.” Coinciding...


just-auto Plus only VW Group to drive future deployment of ITS

18 September 2018

The Volkswagen Group is presenting its activities in the intelligent transport of people and goods at the 25th ITS World Congress in Copenhagen (17 – 21 September 2018). As a member of ERTICO – ITS Europe, a network of more than 100 partners, the...


just-auto Plus only VW Group global sales up 6.8% in August 2018

17 September 2018

August was a successful month for the Volkswagen Group: Group brands delivered a total of 875,300 vehicles to customers, a rise of 6.8%. Europe was the region with the strongest growth: 327,700 vehicles were handed over to customers there, an increase of 21.0%...


just-auto Plus only SEAT and Noveto to test next-gen personalised entertainment sound technology

14 September 2018

SEAT and Noveto have signed an agreement to start testing a revolutionary new technology that could completely change the user experience inside a car. The new system enables sound to be generated directly to the ear of each individual passenger, enabling the...


just-auto Plus only SEAT global sales surge 38.9% in August 2018

11 September 2018

SEAT’s global sales grew by 38.9% in August to reach a total of 41,200 vehicles (2017: 29,700 units). The implementation of new WLTP regulation beginning on 1 September, coupled with SEAT’s excellent sales momentum, further accelerated deliveries....


SEAT hails benefits of medical services provision

29 August 2018

VW Group-owned SEAT says that medical services provision at its Martorell factory in Spain is benefiting its workers and helping to reduce days lost due to work accidents.  


just-auto Plus only VW Group global sales up 10.6% in July 2018

20 August 2018

The Volkswagen Group and its brands continued on their growth path at the start of the second half-year. Deliveries in July rose 10.6% to 908,200 new vehicles. Over 6.4m vehicles have been handed over to customers since the beginning of the year – 7.5%...


VW plans to increase Wolfsburg output to 1m pa

17 August 2018

Volkswagen says that production volumes at its main plant in Wolfsburg are to rise to around one million per year by 2020.


just-auto Plus only SEAT sales surge 35.7% in July 2018

9 August 2018

SEAT kicked off the second half of the year at a record-setting pace as well. Following the best first half results in the history of the brand, SEAT deliveries went up in July by 35.7% compared to the same month in 2017, reaching a total of 52,700 vehicles...


just-auto Plus only SEAT and Grupo Sese pilot test duo trailer in Spain

8 August 2018

SEAT and Grupo Sese are again at the forefront of road transport. Both companies carried out a pilot test to analyse the performance of the duo trailer, the largest and most efficient freight delivery truck now driving on motorways in some European countries....


SEAT adds digital cockpit to Arona and Ibiza models

3 August 2018

VW-Group owned brand SEAT is bringing its customisable 'Digital Cockpit to the Arona and Ibiza models.


VW Wolfsburg wins lean production award

20 July 2018

Volkswagen's main plant in Wolfsburg is heading for greater productivity and efficiency "with an exemplary pace of change" according to an assessment by a team of independent experts in its European competition study to make the Lean Production Award for 2018. The internationally renowned award for slim and agile production systems in the automotive industry went to Wolfsburg for the first time.


SEAT starts assembling Arona and Leon in Algeria

17 July 2018

VW Group-owned Seat has begun the final assembly of the Arona and the Leon models at a plant in Algeria.


VW systematically expanding its partnerships in China

12 July 2018

Volkswagen Group says it is expanding its successful business relationships in China.


just-auto Plus only SEAT global sales surge 17.6% in H1 2018

11 July 2018

SEAT concluded the first half of the year with the brand’s highest ever sales result. In the first six months of 2018, the carmaker’s global deliveries went up by 17.6% to reach a total volume of 289,900 vehicles (2017: 246,500). This figure...

SEAT news

just-auto Plus only SEAT global sales up 7.2% in November 2018

10 December 2018

SEAT is a step away from reaching the highest sales volume in its 68-year history. With just one...


Audi and Sovac to produce selected models in Algeria

7 December 2018

Audi AG and the longstanding Audi importer Sovac have opened the assembly of three models in Alge...


just-auto Plus only Latin NCAP announces last round of results for 2018

5 December 2018

The seventh and last round of results of the year of the New Car Assessment Programme for Latin A...


VW China, JAC and SEAT to intensify e-mobility development in China

30 November 2018

Volkswagen Group China has signed a Memorandum of Understanding with Anhui Jianghuai Automobile G...


just-auto Plus only SEAT and Snam join over sustainable mobility

27 November 2018

SEAT president Luca de Meo and Snam CEO Marco Alvera signed a strategic agreement in Milan to pro...


SEAT begins Ateca assembly in Algeria

23 November 2018

VW-Group owned SEAT has begun assembling the Ateca at the multi-brand plant in Algeria owned by t...



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