SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


Interior design and technology – SEAT Tarraco

10 August 2020

Launched in 2018, the SEAT Tarraco joins the Spanish brand’s SUV family alongside the smaller Arona and midsize Ateca. Continuing just-auto/AIC’s review of interior design and technology trends, we take a closer look inside this seven-seater crossover.


EU sales data shocks include Volvo outselling Fiat

17 April 2020

ACEA data for calendar Q1 in the European region reveal some astonishing changes in brand rankings. That includes Volvo easily outselling Fiat in March and Nissan being fewer than 500 vehicles behind all of FCA.


2020 Geneva motor show - all the digital debuts

3 March 2020

The cancellation of the Geneva motor show meant that most vehicles which would have been world debuts were instead revealed via online premieres. Concepts, prototypes and production models originally due to have their public premieres are listed below.


Management briefing - 2020 Geneva motor no-show

25 February 2020

This year's Geneva Salon will be remembered as being cancelled due to the coronavirus. What would we have seen? There was no stand-out star, although there were to be many important prototypes and production models making their world debuts. Please note that our preview was written before cancellation.

Latest interviews


GENEVA INTERVIEW - Cupra strategy director Antonino Labate

7 March 2018

We caught up with Antonino Labate, director of strategy, business development and operations at Cupra, Seat's newly spun off performance-minded sister brand. He discusses the genesis of the brand, the thinking behind launching with an SUV and how Cupra could develop in the future.


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: Volkswagen Group Rus general director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT executive committee chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.

Latest news


VW family silver on the block - report

18 September 2020

VW Group reportedly is set to sell Bugatti to Rimac of Croatia.


just-auto Plus only Seat appoints Europe sales director

2 September 2020

Guillermo Fadda has been named as Seat's new Europe sales director, effective 1 October. He has been with Volkswagen Group since 1995 and currently heads sales and marketing at the Argentina unit. Head of the European sales division is a...


SEAT MO rolls out motosharing service in Barcelona

28 August 2020

Following the presentation of the new SEAT MO brand last June, created to boost the urban mobility strategy focused on micromobility products and services, the company has rolled out its first motosharing service in Barcelona with a total of 632 eScooters available to the public.


SEAT transforms prototype development centre and commits to 3D printing

24 August 2020

SEAT says it has recently transformed its Prototype Development Centre (PDC) located in the heart of the SEAT plant in Martorell.


UPDATED - Daily automotive coronavirus briefing FREE TO READ

19 August 2020

A daily update of news and views on the COVID-19 coronavirus crisis and its impact on the automotive sector


SEAT presents its strategy to suppliers in Spain

30 July 2020

VW Group owned SEAT has gathered 60 of its main suppliers in Spain and associations such as ANFAC (the Spanish Association of Car and Truck Manufacturers), Sernauto (the Spanish Association of Automotive Suppliers) and ACICAE and CIAC (automotive clusters in the Basque Country and Catalonia, respectively) in a virtual meeting to present its strategy for the future.


just-auto Plus only SEAT joins forces to boost electric mobility in Spain

30 July 2020

SEAT, Iberdrola and Volkswagen Group Espana Distribucion are strengthening their commitment to the electrification of transport by signing a strategic collaboration agreement to jointly promote the rollout of electric, sustainable mobility in Spain. The...


VW Passenger Cars names new production chief

20 July 2020

Christian Vollmer, formerly production and logistics head at Volkswagen Group's SEAT brand, has named production board member for the VW Passenger Cars brand effective 1 August, 2020.


just-auto Plus only SEAT reduces the environmental footprint of its production by 43% since 2010

8 June 2020

SEAT is committed to caring for the environment and in 2019 continued to work actively on progressively reducing the environmental impact of its activity. The carmaker successfully reduced its five main production-related environmental indicators by 43%,...


SEAT starts ventilator production at Martorell

8 April 2020

VW Group brand SEAT has now started production of emergency ventilators at its Martorell facilities to contribute to the crisis caused by COVID-19.


UK court rules Volkswagen cheated emissions tests

6 April 2020

Volkswagen installed unlawful software to cheat emissions tests in thousands of cars that were sold in Britain, a High Court judge has ruled.


Germany - March car sales fall by 38 per cent

3 April 2020

The KBA has reported a record 37.7% year on year drop in March for the German passenger vehicle market. Sales ended the month at 215,119, with Volkswagen the market leader slightly bettering the overall fall.


just-auto Plus only Volkswagen uses 3D printing to produce face shields

3 April 2020

In response to the corona crisis, the Volkswagen Group has started to produce face shield holders by 3D printing. This is part of a joint transnational initiative with Airbus and the 3D printing network “Mobility goes Additive”, which includes...


SEAT turns windscreen wiper motors into ventilators

31 March 2020

VW-Group brand SEAT has revealed that it is making ventilator prototypes at its Martorell plant in Spain and a ventilator is now currently undergoing prolonged testing as part of the approval process.


just-auto Plus only Cupra harnessing 3D printing to boost speed, safety and efficiency

27 March 2020

A team of innovative engineers is transforming the way vehicles are developed by printing car parts. CUPRA is using state-of-the-art multi-jet fusion technology to fashion parts in a fast and efficient way. For its new Leon Competición racing car,...


just-auto Plus only SEAT posts positive financial results and faces a challenging year

25 March 2020

In 2019 SEAT maintained the positive momentum of the last four years and achieved record financial results that enable to successfully tackle the challenges of 2020. The Spanish company posted a profit after tax of 346 million euros, 17.5% more than in 2018...


Virus hit supply chain axes Saturday Seat shift at Martorell

13 March 2020

Seat cancelled a production shift scheduled for tomorrow (14 March) because the coronavirus outbreak had hit its supply chain, according to a spokesman.


Seat uses AI to combat driver fatigue

9 March 2020

Seat says it is researching and developing artificial intelligence technology to combat driver fatigue and improve road safety.


Cupra unveils Formentor hybrid SUV

3 March 2020

Cupra, Seat's former performance brand which was spun off, has unveiled the Formentor, a mid-size SUV with a plug-in hybrid powertrain.


just-auto Plus only CUPRA opens new headquarters

24 February 2020

Coinciding with its second anniversary, CUPRA has inaugurated the brands new headquarters, the CUPRA Garage, located next door to SEATs own corporate headquarters. During the inauguration event, for the first time and on a global scale, the car brand...


Seat joins the Madrid in Motion urban mobility hub

29 January 2020

VW Group-owned Seat has joined Madrid in Motion, a multi-sector, public-private open innovation hub where businesses, public administrations and startups from all over the world come together to address the challenges of urban mobility by offering innovative solutions that guarantee a positive impact on the future of cities and the lives of their inhabitants.


VW names new passenger cars CTO

28 January 2020

Volkswagen has named Matthias Rabe, currently the passenger cars brand head of technical development operations, chief technology officer (CTO).


Seat expands supply routes using duo and giga trailers

23 January 2020

Seat has expanded its supply routes for component transport using new using new duo and giga trailers.


just-auto Plus only SEAT concludes an electrifying year

2 January 2020

If 2018 was an exceptional year for SEAT, 2019 was no less spectacular. In the past 12 months, SEAT improved the record results from the previous year, began its electric offensive with the presentation of the new el-Born concept and the launch of the SEAT...


just-auto Plus only SEAT again breaks its historic sales record

10 December 2019

SEAT has broken its historic sales record for the second year in a row. From January to November 2019, the Spanish carmaker delivered 542,800 cars worldwide, which is 10.3% more than in the same period the year before. With just one month left before the...


A year after WLTP, VW enjoys sales boost in October

19 November 2019

Volkswagen Group delivered 949,800 vehicles worldwide in October, a year on year boost to sales of 12.2%.


VW's Seat sets up urban mobility unit

19 November 2019

Volkswagen's Spanish unit has announced a new strategic business unit, Seat Urban Mobility, and shown off an e-Kickscooter concept, a first for the 70-year old automaker.


Seat carsharing service starts in Barcelona

12 November 2019

Seat’s carsharing service is starting in L’Hospitalet de Llobregat in Barcelona beginning 14 November.


Seat appoints Lucas Casasnovas head of Urban Mobility

30 October 2019

Seat has appointed Lucas Casasnovas head of Urban Mobility, an area which will encompass all the company’s projects related to new urban mobility, including XMOBA and Respiro.


just-auto Plus only Volkswagen: Conversion of Zwickau plant to electric car factory began in 2018

29 October 2019

The countdown is on: Seven days to go until Volkswagen begins series production of the all-electric ID.3. Federal Chancellor Dr. Angela Merkel and Group CEO Dr. Herbert Diess will be there to watch the first car roll off the assembly line at the plant in...

SEAT news

VW family silver on the block - report

18 September 2020

VW Group reportedly is set to sell Bugatti to Rimac of Croatia. Britain's Car magazine sai...


just-auto Plus only Seat appoints Europe sales director

2 September 2020

Guillermo Fadda has been named as Seat's new Europe sales director, effective 1 October. H...


SEAT MO rolls out motosharing service in Barcelona

28 August 2020

Following the presentation of the new SEAT MO brand last June, created to boost the urban mobilit...


SEAT transforms prototype development centre and commits to 3D printing

24 August 2020

SEAT says it has recently transformed its Prototype Development Centre (PDC) located in the heart...


UPDATED - Daily automotive coronavirus briefing FREE TO READ

19 August 2020

A daily update of news and views on the COVID-19 coronavirus crisis and its impact on the automot...


Interior design and technology – SEAT Tarraco

10 August 2020

Launched in 2018, the SEAT Tarraco joins the Spanish brand's SUV family alongside the smaller...



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