Bridgestone


All the very latest information about Bridgestone in one place. The latest Bridgestone business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

Latest insights


THE WEEK THAT WAS: Ship shape and not too bent

30 January 2015

We must all be ghouls at heart - the most-read story on just-auto this week: what got bent on the Heogh Osaka, the ship that recently enjoyed an unscheduled port of call on a Southampton sandbank.


THE WEEK THAT WAS: Takata the new Firestone?

5 December 2014

Back from two weeks' 'staycation', the words that stood out as I returned to the news desk last Monday were 'Takata' and 'Honda'. And, as the latest developments in this long-running saga occurred throughout the week, I started to think of two more words: 'Ford' and 'Firestone'. Remember all that back at the beginning of this decade? If not, this 2005 story from our archives neatly summarises it.


COMMENT: 'Spontaneous deployment of air bags'

26 June 2014

Spontaneous deployment of air bags. Not a nice thought, especially for a young woman in Georgia.


THE WEEK THAT WAS: Ford plant sold to MMC

4 April 2014

It's not unusual for one automaker to buy a plant from another and Mitsubishi's purchase of a Philippines plant from Ford makes perfect sense.

Latest interviews


Bridgestone on run-flats, tomorrow's tyre - Q&A

23 April 2018

Continuing just-auto/QUBE’s series of interviews with tier one suppliers, we spoke to Laurent Dartoux, Chief Strategy & Marketing Officer at Bridgestone EMEA (Europe, Middle East and Africa).


Q&A with Bridgestone

8 March 2013

Continuing just-auto’s series of interviews with major tyre manufacturers, Matthew Beecham talked with executives from Bridgestone about the use of winter tyres in parts of Europe, tyre labelling, regulatory pressures, TPMS and run-flats.


INTERVIEW: Bridgestone North Europe, Andy Lane

30 August 2012

Two major issues are currently top of agenda of several multi-national tyre companies - the introduction from 1 November this year of European labelling on grip, noise and energy consumption - as well as Tyre Pressure Management Systems. Bridgestone Europe consumer sales & marketing director, North Europe, Andy Lane, talked to Simon Warburton about their impact as well as the retail challenges facing the global manufacturer.


INTERVIEW: Falken Tyres MD, Isamu Ishida

4 July 2012

Falken Tyres Europe is owned by Sumitomo Rubber Industries, the sixth largest manufacturer in terms of global tyre ranking, with facilities across Asia including four plants in Japan and further factories in Thailand, Indonesia and China. Falken Tyres managing director, Isamu Ishida, talked to Simon Warburton from the company's headquarters near Frankfurt in Germany.

Latest news


just-auto Plus only Bridgestone launches new joint development project

18 July 2018

Bridgestone Corporation announced that it, together with ZMP, has launched a development project aimed at utilising automated driving in tyre noise tests. This project entails outsourcing the development of an automated driving system that incorporates...


just-auto Plus only Bridgestone Japan announces management changes

21 June 2018

Bridgestone Corporation announced the following changes in corporate officers. Changing Positions and Responsibilities of Corporate Officers (Effective 1 July 2018) Masayuki Ishii New position: Vice president and officer Corporate Planning,...


just-auto Plus only Bridgestone tyres selected for next-gen BMW X3

20 June 2018

Bridgestone Americas announced three of the company's Bridgestone brand tyre lines have been specified as original equipment on the all-new, third-generation BMW X3 sold globally. Continuing its longstanding relationship with BMW, Bridgestone is supplying...


just-auto Plus only Bridgestone to supply tyres for Ferrari Portofino

13 June 2018

Bridgestone has been selected by Ferrari to supply optional run-flat tyres for the 600-cv 2+2-seater Ferrari Portofino convertible sports car. Potenza S007 run-flat tyres will be supplied to the Ferrari plant in Maranello in size 245/35ZRF20 (91Y) and...


just-auto Plus only Bridgestone launches all-season touring tyre

31 May 2018

Bridgestone, the world’s number one tyre and rubber company is launching Weather Control A005, the all-season touring tyre that will help drivers to master their journey, whatever the season. From highway turns to unexpected braking in the city, the...


just-auto Plus only Bridgestone America expands its Ecopia tyre lineup

31 May 2018

Bridgestone Americas (Bridgestone) announced the expansion of its flagship Ecopia tyre line with the release of the next-generation Ecopia H/L 422 Plus tyre for crossovers, SUVs and minivans. Engineered for long-lasting performance and improved...


just-auto Plus only Bridgestone supplies Ologic tech tyres for BMW i3s

29 May 2018

Bridgestone, the world’s number one tyre and rubber company, continues its successful partnership as the sole tyre supplier for the sporty new BMW i3s. After proving their ability to meet the demands of an electric-powered vehicle with their fitting for...


just-auto Plus only Bridgestone Japan announces management changes

29 May 2018

Bridgestone Corporation announced the following changes in corporate officers. 1. Changing positions and Responsibilities of corporate officers (Effective 1 July 2018) Akira Matsuda New position: vice president and senior officer, responsible...


Bridgestone Americas names new CISO

16 May 2018

Bridgestone Americas has unveiled Andy Sobotta as chief information security officer (CISO), effective 21 May.


just-auto Plus only Bridgestone launches all-terrain tyre for SUVs

11 May 2018

Bridgestone Americas, (Bridgestone) announced the release of its next-generation Bridgestone Dueler A/T Revo 3 tyre for crossovers, SUVs and pickup trucks. The Dueler A/T Revo 3 is engineered for smooth handling on the highway while also offering off-road...


just-auto Plus only Bridgestone & Mercedes develop tyres for A-class

9 May 2018

Bridgestone, the world’s number one tyre and rubber company, collaborated closely with Mercedes-Benz for more than two years to design, engineer and fine-tune the Turanza T005 touring tyre to the new Mercedes A-class. The tyre is supplied for the full...


just-auto Plus only Goodyear Q1 2018 sales up 4% at US$3.8bn

26 April 2018

The Goodyear Tyre and Rubber Company reported results for the first quarter of 2018. “We are pleased with our first quarter results given higher raw material costs and weaker demand than we expected in the quarter,” said Richard Kramer,...


just-auto Plus only Goodyear/Bridgestone form tyre distribution JV

17 April 2018

The Goodyear Tyre and Rubber Company (Goodyear) and Bridgestone Americas, (Bridgestone) announced they are forming one of the largest tyre distribution joint ventures in the US. TyreHub, will provide US tyre dealers and retailers with a comprehensive range of...


just-auto Plus only Bridgestone Turanza tyre selected for new Lexus UX

3 April 2018

Bridgestone Corporation announced that its Turanza EL450 tyre with run-flat technology (RFT) will be supplied as original equipment on the new Lexus UX crossover vehicle. The Lexus UX was unveiled during the 88th International Geneva Motor Show in March 2018,...


just-auto Plus only New Ram 1500 to feature Bridgestone Dueler tyres

9 March 2018

Bridgestone Americas (Bridgestone) announced that the Bridgestone Dueler H/L Alenza tyre is specified as original equipment on select models of the all-new 2019 Ram 1500. The Dueler H/L Alenza tyre provides a smooth highway ride, great handling and all-season...


just-auto Plus only Bridgestone announces senior management changes

9 March 2018

Bridgestone Corporation announced the following changes in corporate officers. Changing positions and responsibilities of corporate officers (Effective 16 April 2018) Nobuyuki Tamura New post: vice president and officer Public Relations and Brand...


just-auto Plus only Bridgestone Turanza tyre selected for new Audi A7

7 March 2018

Audi has selected the Turanza T005, as the premium touring tyre of choice for the new Audi A7 Sportback. The AO (Audi Original) marked tyre combines a high-silica compound-that incorporates Bridgestone’s own NanoPro-Tech polymer-with targeted tread...


just-auto Plus only Bridgestone engineers Megane RS/Potenza S001 tyres

2 March 2018

The New Renault Megane RS has been updated with state-of-the-art technology for greater agility, efficiency and driving enjoyment. These innovations still rely on the right tyres which is why Bridgestone engineered every aspect of the Potenza S001 to match the...


just-auto Plus only Bridgestone tyres selected for new Jeep Cherokee

1 March 2018

Bridgestone Americas (Bridgestone) announced tyres from its Bridgestone and Firestone tyre portfolios are specified as original equipment on the new 2019 Jeep Cherokee. "We are pleased to have tyres from both of our industry-leading brands selected as...


just-auto Plus only Bridgestone Dueler tyres for 2018 Jeep Wrangler

30 January 2018

Bridgestone Americas (Bridgestone) announced that the dueller H/T 685 tyre has been selected as original equipment on select models of the 2018 Jeep Wrangler – the most recognised vehicle in the world. Available on Jeep Wrangler Sport, Sport S and...


just-auto Plus only Bridgestone announces senior management changes

19 January 2018

Bridgestone Corporation announced the following changes in corporate officers. Changing positions and responsibilities of corporate officers (effective March end, 2018) Minoru Shimizu New post: senior vice president and senior officer, responsible for...


just-auto Plus only Bridgestone announces senior management changes

10 November 2017

Bridgestone Corporation announced the following changes in executive officers and corporate officers. 1. Retiring member of corporate officer (Effective 31 December 2017)  Yves Kerstens Former vice president and senior officer of Bridgestone...


just-auto Plus only Dayton launches new tyres for light/medium trucks

27 October 2017

Dayton is launching two new products in the value truck tyre segment: medium-sized Dayton D550S steer tyre and D650D drive tyre for light and medium trucks. Dayton tyres are made in Europe by Bridgestone, the world’s number one tyre and rubber...


just-auto Plus only Porsche Cayenne to feature Bridgestone tyres

18 October 2017

Bridgestone has been selected by Porsche to be a supplier of tyres for the third generation Porsche Cayenne. The Dueler H/P Sport which is being fitted for both 19 and 20 inch wheels was fully developed at the Bridgestone European Technical Centre in Rome. The...


Bridgestone to further invest in EU facilities

18 October 2017

Bridgestone has announced its commitment to invest approximately EUR266m (US$313m) into three key European production sites. The funds will be used to expand plant production capacity, purchase cutting-edge equipment and optimise existing production lines.


just-auto Plus only Bridgestone premieres Turanza T005 touring tyre

10 October 2017

Bridgestone, the world’s number one tyre and rubber manufacturer, premieres Turanza T005 premium touring tyre at a Pan-European launch event in Greece. Developed and produced in Europe, Bridgestone Turanza T005 delivers outstanding wet performance and...


just-auto Plus only Bridgestone Americas appoints new CIO

27 September 2017

Bridgestone Americas announced Stefano Mezzabotta has been named chief information officer (CIO) for Bridgestone Americas. Stefano will be based in Nashville and will report to Bill Thompson, chief operating officer, Bridgestone Americas. In this role,...


just-auto Plus only Bridgestone US appoints new president commercial

19 September 2017

Bridgestone Americas (Bridgestone) announced Bridgestone executive Scott Damon has been named president, commercial group, US and Canada for Bridgestone Americas Tyre Operations (BATO), effective 1 October. Damon will oversee all business operations within the...


just-auto Plus only Bridgestone announces senior management changes

5 September 2017

Bridgestone Corporation announced the following changes in executive officers and corporate officers. 1. New members of executive officers (effective 1 January 2018) Paolo Ferrari New position - senior vice president and executive officer of Bridgestone...


just-auto Plus only Bridgestone announces senior management changes

7 July 2017

Bridgestone Corporation on 7 July 2017 announced the following changes in corporate officers. Changing position and responsibility of corporate officer (Effective 1 September 2017) Mitsuhira Shimazaki New post: vice president and officer...

Bridgestone news

just-auto Plus only Bridgestone launches new joint development project

18 July 2018

Bridgestone Corporation announced that it, together with ZMP, has launched a development project...


just-auto Plus only Bridgestone Japan announces management changes

21 June 2018

Bridgestone Corporation announced the following changes in corporate officers. Changing Positi...


just-auto Plus only Bridgestone tyres selected for next-gen BMW X3

20 June 2018

Bridgestone Americas announced three of the company's Bridgestone brand tyre lines have been...


just-auto Plus only Bridgestone to supply tyres for Ferrari Portofino

13 June 2018

Bridgestone has been selected by Ferrari to supply optional run-flat tyres for the 600-cv 2+2-sea...


just-auto Plus only Bridgestone launches all-season touring tyre

31 May 2018

Bridgestone, the world’s number one tyre and rubber company is launching Weather Control A0...


just-auto Plus only Bridgestone America expands its Ecopia tyre lineup

31 May 2018

Bridgestone Americas (Bridgestone) announced the expansion of its flagship Ecopia tyre line with...



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