Management reshuffle-the-deck at General Motors this week.

After the personable Susan Docherty announced she was quitting heading Chevy and Cadillac in Europe to "to spend time with her family" effective 30 September, we learned that Opel board member Thomas Sedran will replace her in Zurich.

Meanwhile, Opel has named a new head of marketing and brand management. Tina Müller comes to the auto biz following a succesful marketing career with household brands in the hair and beauty business so was a mischevious Opel press release writer having a little joke when he or she attributed this quote to CEO Karl-Thomas Neumann: "We will give the brand back the shine it deserves."? 

The bit I find interesting is Mark Adams' shift from global Cadillac and Buick design chief to Germany to head GM Europe design and "be the champion for Opel/Buick brand strategies and design language". "This move will provide an increased emphasis on joint strategies across Opel/Vauxhall and Buick,” said Neumann. This in the same week an American website was wondering if more Opels could cross the pond to become Buicks - like the Insignia [Regal] wagon. Opel and Buick have had a long association - models like the Manta coupe were imported into North America decades ago and sold through the Buick-GMC dealer networks.

Still with GM appointments, Briton Alan Batey - who has form with Vauxhall and heading Holden in Australia, among other posts - was named global head of Chevrolet, which accounts for more than half of GM's sales worldwide. He'll also run US sales, service and marketing for Chevrolet, Buick and GMC. So no pressure, then...

And finally, The General boosted Alicia Boler-Davis to head quality and customer experience worldwide, expanding her role from a US position to cover the globe.

The EU's parliament has struck a deal on future CO2 car emissions targets that also includes what some are seeing as concessions for Germany, which has reportedly been lobbying hard on behalf of its premium carmakers.

And stand by for some major changes in the way new vehicles are sold.

Have a nice weekend.

Graeme Roberts, Deputy Editor,

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