Break with the past: JLR CEO Thierry Bollore is reimagining the future for JLR and its two premium brands

Break with the past: JLR CEO Thierry Bollore is reimagining the future for JLR and its two premium brands

The news this week was dominated by announcements of electric vehicle strategies. Jaguar Land Rover said its Jaguar brand would be all-electric from 2025. When you think of the Jaguar heritage and the V12 engines for the big cats of yesteryear, it's clearly quite a step. It does indeed constitute a 'reimagining' of what Jaguar is and what it stands for. And there's no room for the XJ, at least as we know it.

Jaguar to go all-electric from 2025

Ford has also unveiled a new ramped-up electrification strategy that includes making all its passenger cars sold in Europe zero emissions capable by mid-2026 and transforming its Cologne site into a hub for electric car manufacturing.

Ford Cologne plant to become EV manufacturing hub

Tesla is rarely out of the news and is reportedly looking to expand its presence in India.

Tesla to expand Indian presence – possibly opening a new factory

It is also interesting to note what the Model S - just updated and still going strong - says about changing notions of product lifecycles.

Tesla's updated Model S lays down gauntlet for rising EV challengers

China's smaller OEMs are pretty busy with new product and especially electrified products...

Xpeng and Li - China's rising electric stars

What's next for William Bin Li's Nio?

General Motors will have a competitor to the VW ID.4 available in the US by the summer.

GM targets e-SUV market with Bolt EUV

In another sign of the times, the new Mitsubishi Outlander was unveiled online.

Amazon premiere for new Mitsubishi Outlander

And reports suggested that Kia in the US may have found itself in a spot of bother with a ransomware gang. I am guessing that many can empathise...  

Kia in US 'hit by ransomware attack'

Semiconductor shortages for car companies and their systems suppliers continue. They will have to think strategically about long-term needs and protecting themselves.

Long-term chips considerations

There's going to be a new guy in charge at Honda. He's already talking about the need for faster change and he says he is not averse to exploring collaborations with others. It's yet another sign of the change imperative that the auto industry is now firmly grasping, existential threats more prominent than ever.

Toshihiro Mibe to become Honda chief executive

The challenges for businesses currently are considerable, as we are all well aware. The pandemic is causing many companies to rein in costs and conserve cash though. As volumes pick up in recovering markets, the bottom line quickly gets a lift. Daimler was an example this week. It's not all doom and gloom.

Daimler 2020 net profit up 48%

Have a nice weekend.

Dave Leggett, Editor,