Vousden's Views

Vousden's Views

By: Mike Vousden

From future tech to future models, just-auto business intelligence analyst Mike Vousden is on hand to explain how tomorrow should affect what you do today.


Level 5 fully self-driving cars not due anytime soon

15 Jul 2020 | Mike Vousden

In widely reported remarks, Tesla CEO, Elon Musk said last week that he believed the electric car company would have "basic functionality" for level 5 vehicle autonomy complete by the end of the year. He was speaking in video comments made at Shanghai's annual World Artificial Intelligence Conference (WAIC). We believe that market-ready level 5 vehicles will not be available for several more years.


Virtual and augmented reality get COVID-19 boost – should the auto industry embrace this technology?

6 Jul 2020 | Mike Vousden

Virtual and augmented reality get COVID-19boost –should the auto industry embrace this technology?Virtual reality (VR) and its cousin, augmented reality (AR) were previously niche facets of the gaming industry, but have been growing in popularity since COVID-19 lockdown orders were implemented in many countries as consumers seek out new forms of escapism closer to home. Of the USD300m of non-advertising revenue Facebook reported in Q1 2020, a large proportion of that was driven by the company’s Oculus virtual reality gaming offshoot demonstrating the technology’s growing importance.


Skoda shows how COVID-19 forces sales process rethink

25 Jun 2020 | Mike Vousden

Automakers are facing the realization that, while lockdown restrictions are beginning to lift in many countries, customers are still reluctant to risk their health by going to a dealership and potentially exposing themselves to infection. To mitigate the problem, Skoda launched a competition to uncover the best digital solution to selling cars in a post-COVID world.


Mapping the auto manufacturers building PPE and medical equipment to battle COVID-19

17 Apr 2020 | Mike Vousden

Auto companies are rising to the challenge of building vital medical and PPE supplies in the fight against COVID-19. The world is facing a severe shortage of medical equipment as it tackles the novel coronavirus. Existing suppliers only turn out a fraction of the supply needed to combat the virus, so the world is turning to existing large-scale manufacturers to make up the deficit. As GlobalData has noted previously, automotive companies – especially component suppliers – are well placed to pivot to producing medical supplies.


ANALYSIS – SsangYong future models

21 Mar 2019 | Mike Vousden

We investigate SsangYong's future model strategy – under parent Mahindra & Mahindra, it's pushing to become a global competitor with its wide range of SUVs after years of being a niche player.


ANALYSIS – Ram future models

28 Feb 2019 | Mike Vousden

We break down the future model strategy for Ram – FCA's pickup truck brand was spun off from Dodge in 2010 and now offers a range of pickups and could soon expand into SUVs.


INTERVIEW – Oxbotica on its software solution for AVs

18 Feb 2019 | Mike Vousden

Oxbotica is a UK-based software company focusing on autonomous vehicles and fleet management. Mike Vousden sat down with its VP of Technology, Ben Upcroft to talk about the company's products and future prospects.


ANALYSIS – Alfa Romeo future models

18 Feb 2019 | Mike Vousden

We take a look at the future model strategy for Alfa Romeo – an FCA brand that, despite making some excellent cars in the past, has struggled in recent years to keep up with its German rivals.


ANALYSIS – Great Wall, Wey and Ora future models

31 Jan 2019 | Mike Vousden

We break down the future model strategies for Great Wall and two of its newest subsidiaries, Wey and Ora. Great Wall will be focusing on pickup trucks while Wey and Ora will focus on passenger vehicles.


Tata's future model strategy

18 Oct 2018 | Mike Vousden

Tata Motors is now seeing the benefits of having made investments in multiple new models. Its home market has contracted in recent months yet Tata sales have expanded for three months straight, including September. This comes at just the right moment for the company, as by contrast, its JLR division is in trouble in many markets.


The SUVs and trucks in GMC's future

6 Sep 2018 | Mike Vousden

Following our foray into the future model strategies of GM's Baojun and Wuling brands, we return to the US to look at GM's truck-and-SUV-themed brand, GMC.


BMW i cars – future models

23 Aug 2018 | Mike Vousden

After our recently published overview of BMW's main range, we take a closer look at the firm's 'i' range of electrified vehicles. Initially just featuring the i3 and i8, there are now a number of models planned under the electric sub-brand.


Global automotive market report - Q2 2018

8 Aug 2018 | Dave Leggett

The global automotive market is continuing to grow, according to analysis carried out by just-auto. However, demand in key markets is easing as concerns rise over the outlook. Dave Leggett provides a commentary.


How Industry 4.0 is helping IAC build car interiors of the future…

2 Aug 2018 | Mike Vousden

Founded in 2005 by billionaire investor Wilbur Ross (now US Secretary of State for Commerce), International Automotive Components (IAC) is a Tier I supplier of interior systems and components specialising in instrument panels and cockpit systems, door assemblies, overhead systems, door and trim systems, and flooring and acoustic systems. Mike Vousden visited an IAC facility in the UK to hear how it is preparing for 'Industry 4.0' to impact its operations.


Groupe PSA future models analysis - DS Automobiles

19 Jun 2018 | Mike Vousden

This chapter of our analysis series of the divisions of Groupe PSA covers DS Automobiles. It is the third of four features and follows examinations of the future models strategy of Peugeot and Citroën.



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