Product Eye

Product Eye

Our team bring you informed analysis of selected new vehicle models and put them in automotive industry perspective


ANALYSIS - Audi A6 Avant 40 TDI

16 Jan 2019 | Glenn Brooks

Volvo's success with the V90 proves there is strong demand for premium-priced estates in certain mainly northern European countries. Which is why Audi sees a worthwhile opportunity for its latest A6 Avant in not only Sweden and Germany but Britain too.


Defiant Volkswagen gives Touareg a new diesel

3 Jan 2019 | Glenn Brooks

Unlike the previous Touareg, the new model won't ever be truly global, as Volkswagen will not offer it in North America. That means the major markets should be China, Russia and Europe. So is it the right size for Europeans and how will buyers respond to the brand's decision to boost rather than reduce the model's diesel engine choices?


I-Pace - a preview of Jaguar's electric future?

21 Dec 2018 | Glenn Brooks

Probably because of how far worldwide sales of the XE and XF have fallen, nowadays JLR rarely alerts the media to its brands' performance by model. Which makes some of us wonder just how strong demand for the Jaguar I-Pace may or may not be.


Will new 2HX CR-V give Honda Europe the boost it needs?

13 Dec 2018 | Glenn Brooks

What Honda claims is 'the world's best selling SUV' is newly available in European countries, some two years since the 2HX series model went on sale in the USA. Major changes over the former 2WS include the option of a seven-seat layout, the deletion of the diesel engine and the choice of turbocharged petrol powertrains, one of which is a hybrid.


Will Kia succeed with multi-model Ceed plans?

10 Dec 2018 | Glenn Brooks

Kia Motors Europe is just weeks away from an annual sales record by crossing the half-million mark. In Britain, KME's best market, the brand will get close to six figures, the year-to-date total being 91,954 cars, some 6,000 ahead of Hyundai. The increasingly sought-after third generation Ceed is the new growth driver, building on the strong performance of the Sportage.


ANALYSIS - Range Rover Sport SDV8

29 Nov 2018 | Glenn Brooks

Porsche has pulled the 4.0-litre engine out of the Cayenne, while Audi, BMW and Mercedes offer a maximum of six-cylinders in their new Q8, X5 and GLE SUVs respectively. Land Rover therefore suddenly finds itself in the fortuitous position of having no direct rivals for its latest Range Rover SDV8.


Skoda Octavia Scout - Europe's Outback conquerer

26 Nov 2018 | Glenn Brooks

Subaru, mighty in the US, has only a small following in Europe, so the rarity of the Outback crossover means an opportunity for others. The number one beneficiary is Skoda, the Octavia Scout dominating its segment.


ANALYSIS - Skoda drops diesel from updated Fabia

21 Nov 2018 | Glenn Brooks

A facelift and updated engines for the big-selling Fabia have arrived at just the right time for Skoda, helping the brand into ninth place in the European region, placing it ahead of Toyota for the year to the end of October.


Has Audi created a new segment with the Q8?

15 Nov 2018 | Glenn Brooks

Once again, Audi is ahead of rivals in finding yet another market niche. This time it's for a big SUV-coupé, the new Q8 being lengthier than the BMW X6 and Range Rover Sport which some claim are its natural rivals.


F90 M5 - BMW's first four-wheel drive M car

12 Nov 2018 | Glenn Brooks

With 441kW or 600 horsepower on tap, the latest M5 is the most powerful car yet from BMW's M division. Taming its 750Nm of torque meant the chassis engineers decided to give this super-sedan four-wheel drive for the first time in the model's history.


Kia overtakes Hyundai in EU thanks to Sportage

25 Oct 2018 | Glenn Brooks

WLTP changes made for a strange September, with Opel-Vauxhall Europe's number one ahead of BMW, Mercedes and Ford with Volkswagen plunging to fifth. Of all the brands in the top ten, Kia, in ninth place ahead of Hyundai, was the only one to post higher sales. That wasn't due to a fluke month either, it was thanks to multiple new models and a freshened Sportage in particular.


ANALYSIS - ZS SUV powering MG UK's 101% sales rise

18 Oct 2018 | Glenn Brooks

MG Motor has found a sweet spot in the UK market for compact SUVs, slotting its best seller, the 4.3m long ZS, between the traditional 4.0-4.2m B and 4.4-4.7m C segments. Thanks to low pricing and a seven-year warranty, buyers are responding, also making MG the market's fastest rising brand.


Driving the LEVC TX electric taxi

16 Oct 2018 | Glenn Brooks

The first new black taxi in twenty years is fast becoming a popular sight on the streets of London. It's much larger, infinitely quieter, has no tailpipe emissions unless the range extender engine is activated and out of stop-start traffic, can even be good fun to drive.


Alpine A110 - has Renault made a Porsche beater?

10 Oct 2018 | Glenn Brooks

The reinvention of Alpine as a high priced sports car marque seems to be working, as deliveries of the A110 accelerate towards the 2,000 level a year after production commenced. Just how good is the car itself though?


Updated Mazda6 moves brand ever closer to premium

4 Oct 2018 | Glenn Brooks

Is Mazda knocking on the door of that elite club called Premium Brands? The signs have been there for a while, as each new model released over the last couple of years looks and feels ever more upscale. The newly updated Mazda6 adds greatly to that impression.



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