Product Eye

Product Eye

Our team bring you informed analysis of selected new vehicle models and put them in automotive industry perspective


ANALYSIS - Peugeot 308 SW and GTI

17 Nov 2017 | Glenn Brooks

Has the long-awaited recovery of the Peugeot brand finally begun? Even if things remain terrible in China with a year-to-date collapse of 30 per cent in a rising market, October was a good month for the brand across Europe. The 3008 and 5008 are major factors in the improvement but so too is the updated 308 range.


ANALYSIS - Volkswagen e-Golf gains 50% range boost

6 Nov 2017 | Glenn Brooks

Volkswagen has given the e-Golf a new battery pack and made other changes, all of which add up to a range that has been extended by a claimed 50 per cent. For anyone who wants an electric vehicle that doesn't make a bold design statement, this could be their car.


ANALYSIS - New 570S Spider and future McLaren cars

1 Nov 2017 | Glenn Brooks

The Sports Series is McLaren Automotive's best selling model line, with some 2,500 units of its 540 and 570 cars due to be built this year. The latest, the 570S Spider, expands the range to three body styles.


Octavia vRS 245 - is Skoda now a premium brand?

30 Oct 2017 | Glenn Brooks

How do you make a 10 per cent return selling mass-market cars? One way is to create and then continue to dominate a segment. Plus it helps if every rival ignores that same segment.


ANALYSIS - Volkswagen Arteon 280PS 4MOTION

27 Oct 2017 | Glenn Brooks

The CC was a good seller, especially in Germany, the UK and the US. Why then did Volkswagen decide to change the name, the body style and the size when planning a replacement for its four-door coupé?


ANALYSIS - FCA gets lucky with Abarth as sales soar

25 Oct 2017 | Glenn Brooks

Has FCA found the secret recipe for turning small cars into big profits? It would seem so, with sales of the premium priced Abarth 500 range climbing ever higher, even though the basic Fiat model is more than a decade old.


ANALYSIS - Civic Type R leads export boom for Honda UK

16 Oct 2017 | Glenn Brooks

It's fast, high-priced and not exactly subtle in appearance. Honda is hoping that the Type R version of its built-in-England Civic five-door will be shocking enough to change how people across Europe mainly see the brand - a maker of ultra-reliable cars for the elderly.


ANALYSIS - Honda HR-V and the battle for the global B-SUV segment

11 Oct 2017 | Glenn Brooks

If small crossovers and SUVs were bought for reasons of sensibility over all other factors, the Honda HR-V would be the number one model in Europe. As it is, this B-SUV has a hard time standing out in what is a properly crowded segment. With Volkswagen finally set to push its way in during 2018, the little Honda will be in danger of being prised further from view.


ANALYSIS - Peugeot seeks segment leadership with new 5008

6 Oct 2017 | Glenn Brooks

ACEA is yet to release Europe-wide sales data for September but Groupe PSA has been having a trying 2017 in terms of volume. This, it insists, is due to pulling back from low-margin business. That being the case, the new, upscale 5008 should help matters.


ANALYSIS - R8 Spyder and future Audi Sport models

4 Oct 2017 | Glenn Brooks

What had once been quattro GmbH became Audi Sport GmbH in late 2016. Motor racing and RS models are the main part of its remit, along with Audi's fastest and most expensive model series, the R8.


Why the little Swift is a big deal for Suzuki

26 Sep 2017 | Glenn Brooks

It's a small car which few outside India think too much about, or can even picture. The Swift might seem like a model which matters little, yet that thinking is mistaken: it and its sedan counterpart are key to Suzuki's increased domination of what could become the world's largest passenger vehicle market in the 2020s.


ANALYSIS - What the Giulia says about Alfa Romeo's future

15 Sep 2017 | Glenn Brooks

Alfa Romeo is at long last on the rise. Across Europe and in the US too, Giulia sales, after a slow start, are accelerating. In many ways, this D segment sedan is good enough to be compared with the best in its class. However, there are areas of concern.


ANALYSIS - Land Rover Discovery and future SVX

12 Sep 2017 | Glenn Brooks

Even though the Discovery hasn't long been on sale, Land Rover is adding more derivatives at either end of what is already a comprehensive line-up.


ANALYSIS - Vauxhall Maloo marks end of GM's muscle-ute era

6 Sep 2017 | Glenn Brooks

The last rear-wheel drive vehicle to be manufactured in Australia will be produced on 20 October. This also means the end of an era for a vehicle which Vauxhall, but never Opel, has sold in tiny numbers: the V8-engined Maloo pick-up.


New four-cylinder SD4 Ingenium - best Range Rover Sport yet?

1 Sep 2017 | Glenn Brooks

Is JLR's Ingenium 2.0-litre four-cylinder diesel engine up to the task of powering 2.1+ tonnes of Range Rover Sport? Perhaps surprisingly, the answer is not only a definite yes but if the other V6 and V8 options did not exist, this could well be all the RRS that anyone needs.



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