Product Eye

Product Eye

Our team bring you informed analysis of selected new vehicle models and put them in automotive industry perspective


Updated Hyundai i20 heads for 250,000+ deliveries in 2018

13 Sep 2018 | Glenn Brooks

The i20 is a car which can be overlooked when considering the most important models in the global B segment. It shouldn't be. Hyundai is on course to sell around 140,000 units of this five-door hatchback in India this year and more than 100,000 in Europe.


i30 N shows Volkswagen should fear Hyundai

10 Sep 2018 | Glenn Brooks

Who would have thought even five years ago that Hyundai would be an equal to Renaultsport? The expanding N division is also now a threat to VW’s GTI models.


Arona heralds a family of future SUVs for SEAT

30 Aug 2018 | Glenn Brooks

Not too long ago, SEAT was a troubled member of the Volkswagen clan. Money slipped through its fingers, no-one quite knowing how the Spanish adoptee could be made to feel what its role should be. Now things have changed with the newly confident division's models much in demand.


WK Grand Cherokee and future Jeeps

24 Aug 2018 | Glenn Brooks

Is there no stopping Jeep? Even in China, where sales of SUVs continue to fall, the American make is bucking the trend. In the USA, deliveries for July were in record territory. The Grand Cherokee accounts for much of the brand's success and is on course to cross the quarter million sales mark by year end.


Major update for MG3 as future model plans are revealed

20 Aug 2018 | Glenn Brooks

The Polo-sized MG3 first went on sale in its native China in 2012. Facelifted eighteen months later, and then for a second time in 2017, the updated car is finally arriving in Britain dealerships. The SAIC-owned MG Motor UK, the country's fastest rising brand of 2018, has also just laid out its future model plans.


Stelvio proves the Alfa Romeo doubters wrong

17 Aug 2018 | Glenn Brooks

The Giulia showed that if given proper attention by its parent, Alfa Romeo could be successfully reinvented. The Stelvio further demonstrates the depth of engineering and design talent within Fiat Chrysler. Which only makes the minor flaws of this SUV all the more maddening: with just a little more money invested in certain components, Alfa's first SUV could beat the BMW X3 to become best-in-segment.


Mercedes tech for updated SsangYong Turismo

9 Aug 2018 | Glenn Brooks

Even though its shareholding in SsangYong was sold long ago, Daimler retains links to the Mahindra-owned maker of mainly SUVs. Not only does the just-updated Turismo gain a new Mercedes-Benz transmission but Daimler's W124 platform, albeit much modified, remains the basis of this big MPV.


ANALYSIS - VW483 Volkswagen Arteon 1.5 TSI Evo

1 Aug 2018 | Glenn Brooks

After launching the CC-replacing Arteon a year ago in Europe with a range of 2.0-litre petrol and diesel engines, Volkswagen has now added its 1.5-litre TSI, extending the all-turbo line-up of this big fastback.


Jaguar XF Sportbrake diesel - greener than any Tesla?

25 Jul 2018 | Glenn Brooks

Is a large, heavy Jaguar estate powered by a diesel engine which produces 700Nm of torque and 300PS far less planet-harming than any Tesla?


ANALYSIS - Mercedes-Benz Vans' electric future

18 Jul 2018 | Glenn Brooks

OEMs are increasingly tasking their light commercial divisions with responsibility for certain passenger models too. Mercedes-Benz Vans is no exception, with the V-Class and X-Class being two of the better known model lines. The Vito though, is a bigger seller than either, with the premium pricing of multi-occupant luxury variants and new electric LCV versions greatly assisting the rising profits of the Vans division.


ANALYSIS - F39 BMW X2 targets Range Rover Evoque

16 Jul 2018 | Glenn Brooks

BMW keeps on filling out its Sport Activity Vehicle line-up, making 2018 a busy year for the brand's SAVs. The X7 will soon act as a new bookend to a range which starts with the X1. A new X5 is imminent, while the second generation X4 is arriving at dealerships. The line-up was recently completed - for now at least - by the X2, a 4,360mm long Range Rover Evoque rival.


BMW's project G02 - why new X4 was brought forward

11 Jul 2018 | Glenn Brooks

A new BMW X4 is about to replace a four-year old predecessor. Are short life cycles the secret to quiet, steady success? That could be why Subaru of America has climbed ten places in as many years and is closing on Hyundai. BMW may be experimenting with this idea, adding to its recent progress: last month, Mercedes-Benz USA was pushed aside. And here in Britain, BMW was the UK's number two brand in June, outselling Ford.


Will new Musso give SsangYong the sales pick-up it needs? [UPDATE: SYMUK replies to suspension criticism]

6 Jul 2018 | Glenn Brooks

It's been a tough few years for SsangYong, especially in Europe as Russia, formerly one of its best markets, fell apart. Now, things are looking up. The Musso is off to a good start at home, production shifts are being added and the brand is pulling further ahead of GM Korea and Renault Samsung.


Audi A7 50 TDI - who says diesel is dead?

4 Jul 2018 | Glenn Brooks

With the exception of Italy, sales of diesel cars are still falling in the big European markets. Hardly an ideal time for any OEM to add fresh compression-ignition engines to a luxury model. Audi disagrees, believing that buyers will be drawn to the economy of its new mild hybrid 3.0-litre V6.


Jeep Compass - Fiat and Chrysler's best collaboration yet?

14 Jun 2018 | Glenn Brooks

It's bounding up the sales charts in the USA and selling briskly across Europe too. After several days spent in the company of the Jeep Compass, the reasons for its rising level of worldwide popularity become clear. Could the MP project be the best yet mix of Fiat and Chrysler strengths?



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