Product Eye

Product Eye

Our team bring you informed analysis of selected new vehicle models and put them in automotive industry perspective


ANALYSIS - What the Giulia says about Alfa Romeo's future

15 Sep 2017 | Glenn Brooks

Alfa Romeo is at long last on the rise. Across Europe and in the US too, Giulia sales, after a slow start, are accelerating. In many ways, this D segment sedan is good enough to be compared with the best in its class. However, there are areas of concern.


ANALYSIS - Land Rover Discovery and future SVX

12 Sep 2017 | Glenn Brooks

Even though the Discovery hasn't long been on sale, Land Rover is adding more derivatives at either end of what is already a comprehensive line-up.


ANALYSIS - Vauxhall Maloo marks end of GM's muscle-ute era

6 Sep 2017 | Glenn Brooks

The last rear-wheel drive vehicle to be manufactured in Australia will be produced on 20 October. This also means the end of an era for a vehicle which Vauxhall, but never Opel, has sold in tiny numbers: the V8-engined Maloo pick-up.


New four-cylinder SD4 Ingenium - best Range Rover Sport yet?

1 Sep 2017 | Glenn Brooks

Is JLR's Ingenium 2.0-litre four-cylinder diesel engine up to the task of powering 2.1+ tonnes of Range Rover Sport? Perhaps surprisingly, the answer is not only a definite yes but if the other V6 and V8 options did not exist, this could well be all the RRS that anyone needs.


ANALYSIS - Crossland X and future Opel-Vauxhall SUVs

23 Aug 2017 | Glenn Brooks

At first sight, the new Crossland X, which steps in for the Meriva, appears to make no sense for Opel and Vauxhall. Isn't it the same size as the Mokka X? The now Groupe PSA divisions believe there is room below their existing B-SUV for a slightly shorter, narrower and lower crossover, but is there?


Honda & Acura NSX: better than an Audi R8?

18 Aug 2017 | Glenn Brooks

What could better demonstrate the strange situation that Honda UK and Honda Motor Europe find themselves in than the NSX? Even if you pay the circa GBP33,000 list price for what had been the brand's priciest model until recently, there is then a GBP110,000 leap from there to the cheapest NSX. How on earth do they market this supercar?


How 900Nm and 48V make the Audi SQ7 TDI epic

11 Aug 2017 | Glenn Brooks

In the words of a friend who owns a Golf GTD and is a long time fan of multiple Volkswagen Group models, driving the Audi SQ7 would have to be "like propelling a municipal building at lightspeed". Is three times the torque output of most small diesel engines necessary, though?


ANALYSIS - Picanto 1.0-litre and Kia's plans for A segment

7 Aug 2017 | Glenn Brooks

Known as the Morning in the country of its manufacture, the Picanto is one of Kia Motors Europe's best sellers. As an import from South Korea it won't ever be the regional segment's number one against the likes of the built-in-Europe VW up! and Fiat Panda. That doesn't mean that the new shape model isn't as good as these two or other A segment hatchbacks.


New Insignia and Opel-Vauxhall's future under Groupe PSA

3 Aug 2017 | Glenn Brooks

It's August, once the month during which the northern hemisphere's automotive industry would quieten down. This being an odd-numbered year there's no chance of that, what with preparations for the Frankfurt IAA well underway. And now, Groupe PSA completing the acquisition of Opel and Vauxhall. The perfect time then to look at how those brands' newest car measures up.


HZG project gives Groupe Renault two D-SUVs

31 Jul 2017 | Glenn Brooks

With the second generation Koleos, Groupe Renault is going bigger, and in markets such as the UK, that means a presence in the D segment for the first time in years.


Why non-premium brands should study the Škoda Superb

21 Jul 2017 | Glenn Brooks

So-called value brands are in a death squeeze as premium makes continue to colonise their traditional territory. Or so goes the theory. And how about the supposed fact that to pull in big worldwide sales and profits, a car company must also be in the US market? Škoda breaks these and many other rules.


ANALYSIS - Volvo V90 Cross Country

10 Jul 2017 | Glenn Brooks

Will people in the US take to the V90 CC? That's the key question for a model which replaces the XC70, a car that Audi went after with the A6 allroad, and now Mercedes-Benz wants in on the action too.


Why the Jeep Wrangler is such a money spinner for FCA

6 Jul 2017 | Glenn Brooks

There are certain cars that just keep on selling, no matter what their age. The Wrangler is about to enter its tenth year of production and yet sales keep rising. As was the case in 2016, production looks like being in excess of 250,000 units in 2017 too.


ANALYSIS - Infiniti Q60 3.0 Sport Tech

3 Jul 2017 | Glenn Brooks

The latest Q60 will never be a big seller for Infiniti and with the contraction of the global market for convertibles, there probably won't be a replacement for the old-shape open car. Even so, this challenger for the BMW 4 Series, Mercedes C-Class and Audi Q5 coupés is both a big step forward over the old-shape car and an underrated alternative to the segment leaders.


Are three cylinders enough for the Hyundai i30?

26 Jun 2017 | Glenn Brooks

It’s been six months since series production of the new i30 started in Europe. Hyundai’s regional sales performance reflects the arrival of this fresh C segment hatchback, ACEA data showing an 8.2 per cent rise in May when the market rose by 7.6 per cent.



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