Brooks On OEM Product Trends

Brooks On OEM Product Trends

By: Glenn Brooks

Analyst Glenn Brooks looks at OEM new product developments in the context of company strategies and market trends

G08 BMW iX3 SUV is rear-drive only

14 Jul 2020 | Glenn Brooks

BMW's first electric SUV has been officially announced. The iX3 will be manufactured exclusively at the Brilliance-BMW JV's Dadong plant in the Chinese city of Shenyang. It has a maximum range of 460 km (286 miles) WLTP.

BMW AG future models - BMW SUVs

13 Jul 2020 | Glenn Brooks

The second part of's focus on BMW Group's future models now turns to SUVs, including certain electrified models.

BMW AG future models - BMW cars

8 Jul 2020 | Glenn Brooks

The company which forged its reputation long ago with the first generation 3 Series shows no sign of phasing out cars. BMW knows that sedans reinvented for the 2020s is what customers want in China and Europe. And even though buyers in North America prefer a bias towards SUVs, last year BMW USA's cars still outsold its light trucks.

Just how good is the new Volkswagen Golf?

7 Jul 2020 | Glenn Brooks

Far from outdated even now, will we remember the seventh generation with fondness as the last 'analogue' Golf? Due to some digital gremlins and then COVID-19 wreaking havoc with the production ramp-up, the successor got off to a bumpy start. By year end though, the new Golf 8 could be Europe's best selling vehicle.

Daimler future models - Mercedes EQ [now with Hambach update]

3 Jul 2020 | Glenn Brooks

BMW has i and Audi has e-tron: these are reserved for electric vehicles. Mercedes-Benz instead has one name for both electric and electrified vehicles: EQ.

Toyota RAV4 PHEV becomes Suzuki ACross

1 Jul 2020 | Glenn Brooks

As reported recently, Toyota began building a version of the RAV4 plug-in hybrid for Suzuki in June. Now the ACross has been officially announced ahead of its arrival in left- and right-hand drive European markets commencing in October.

Neptune engine announced for Maserati MC20

1 Jul 2020 | Glenn Brooks

The rumours of a bespoke six-cylinder engine for its forthcoming supercar have proved to be true, or at least the MC20 being the first Maserati to be powered by a 600-plus horsepower biturbo engine.

Daimler future models - Mercedes-AMG

1 Jul 2020 | Glenn Brooks

Soon to lose its CEO to Aston Martin Lagonda, Mercedes-AMG is a major money maker for Daimler AG. Under Tobias Moers, the division has shifted from being a name for fast cars into a brand in itself, stretching from high-priced accessories and trim levels for Mercedes-Benz hatchbacks to supercars, super-SUVs, and in 2021, a hypercar with a Formula 1 engine.

Daimler future models - smart, Maybach and Denza

30 Jun 2020 | Glenn Brooks

Mercedes-Maybach has just gained a giant SUV powered by a thundering, gas-guzzling V8. By contrast, another Big-In-China division - Denza - has an EV-only future, as does smart.

Geneva show cancelled for second year

29 Jun 2020 | Glenn Brooks

Switzerland's largest public event has been cancelled for the second year in succession, with the next Geneva International Motor Show pencilled in for 2022.

Hybrid PowerBoost V6 for new P702 2021 Ford F-150

26 Jun 2020 | Glenn Brooks

Ford has shown the new, 2021 model year F-150. Production won't start until September and the media preview event saw no firm news about engines and gearboxes, with the exception of what the company is calling 3.5L PowerBoost, a gasoline-electric engine and motor combination available with RWD or 4WD.

Daimler future models - Mercedes-Benz SUVs

25 Jun 2020 | Glenn Brooks

Will Mercedes-Benz ever cease expanding its range of SUVs? Or rather, why would Daimler stop launching ever more plus replacement models when there seems to be seemingly limitless demand in many markets? What IS changing is the fuel efficiency of such vehicles, and there is much innovation yet to come as China and Europe's fuel consumption and emissions legislation grows ever more stringent.

ANALYSIS - Volkswagen T-Roc Cabriolet

24 Jun 2020 | Glenn Brooks

The press launch had to be cancelled due to you-know-what and now, just as the first examples of the T-Roc Cabriolet are turning up at Volkswagen's UK dealerships, journalists are at last able to try the car. A two-door, fabric-top SUV with no four-wheel drive capability sounds like a strange thing yet in practice, it has quite a lot of appeal.

Facelifted Volkswagen Arteon gains Shooting Brake

24 Jun 2020 | Glenn Brooks

If admiration sold cars, the VW Arteon would be a massive success. Unfortunately, this big fastback has always had many more fanciers than purchasers. Might that change with the addition of an estate?

Kia Motors shows KA4 series Carnival-Sedona

24 Jun 2020 | Glenn Brooks

A new generation of Kia Motors' big MPV/minivan has been revealed online. The KA4 series model will again be sold as the Carnival in South Korea and many other countries, while the Sedona name should be retained for North America.

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