Brooks On OEM Product Trends

Brooks On OEM Product Trends

By: Glenn Brooks

Analyst Glenn Brooks looks at OEM new product developments in the context of company strategies and market trends

Public world debut for SEAT Tarraco at Paris show

23 Jul 2018 | Glenn Brooks

The public world premiere of the SEAT Tarraco will take place at the Paris Mondial de l'Automobile a few weeks after the SUV is revealed to the media.

Chengdu motor show world debuts list - the just-auto preview

20 Jul 2018 | Glenn Brooks

Every year the Chengdu motor show seems to grow in importance. The 2018 event is no exception. Below is an initial list of vehicle world premieres, with many more to be added during the coming weeks.

Proton under Geely - the future models

19 Jul 2018 | Glenn Brooks

The final Geely group brand to have its current future passenger vehicles assessed is Proton. Due to unremarkable cars, a home nation where the annual market remains well below three quarters of a million vehicles and poor marketing in the few countries it has tried to export to, the formerly state-run firm is a lacklustre operation. Could a cash infusion and a management shake-up transform the firm?

ANALYSIS - Mercedes-Benz Vans' electric future

18 Jul 2018 | Glenn Brooks

OEMs are increasingly tasking their light commercial divisions with responsibility for certain passenger models too. Mercedes-Benz Vans is no exception, with the V-Class and X-Class being two of the better known model lines. The Vito though, is a bigger seller than either, with the premium pricing of multi-occupant luxury variants and new electric LCV versions greatly assisting the rising profits of the Vans division.

Lotus under Geely - what's the plan?

17 Jul 2018 | Glenn Brooks

Lotus is something of a curiosity. Like Chrysler, many companies have owned it, only to eventually sell to another firm, usually having sustained substantial losses during the period of control. Will things be different under Geely?

ANALYSIS - F39 BMW X2 targets Range Rover Evoque

16 Jul 2018 | Glenn Brooks

BMW keeps on filling out its Sport Activity Vehicle line-up, making 2018 a busy year for the brand's SAVs. The X7 will soon act as a new bookend to a range which starts with the X1. A new X5 is imminent, while the second generation X4 is arriving at dealerships. The line-up was recently completed - for now at least - by the X2, a 4,360mm long Range Rover Evoque rival.

2018 Goodwood FoS world debuts list

16 Jul 2018 | Glenn Brooks

This year's Goodwood Festival of Speed marked a quarter century of the event. The list of vehicle world premieres is published below.

Monterey Week debuts list - Bentley Mulsanne W.O.

12 Jul 2018 | Glenn Brooks

Monterey Automotive Week, including the Pebble Beach Concours d'Elegance, will take place on California's Monterey Peninsula in August. There will be various concept and new model world premieres, including a special edition of the Mulsanne as a way to generate fresh interest in this almost decade-old car.

BMW's project G02 - why new X4 was brought forward

11 Jul 2018 | Glenn Brooks

A new BMW X4 is about to replace a four-year old predecessor. Are short life cycles the secret to quiet, steady success? That could be why Subaru of America has climbed ten places in as many years and is closing on Hyundai. BMW may be experimenting with this idea, adding to its recent progress: last month, Mercedes-Benz USA was pushed aside. And here in Britain, BMW was the UK's number two brand in June, outselling Ford.

Rumours swirl over fate of Ohio Chevy Cruze plant

6 Jul 2018 | Glenn Brooks

After General Motors' Lordstown plant recently moved to one shift, doubts have been growing over what the company is planning to do with the factory. Now, a local senator says he has asked Mary Barra why GM is making investments in Mexico rather than in Ohio.

Will new Musso give SsangYong the sales pick-up it needs? [UPDATE: SYMUK replies to suspension criticism]

6 Jul 2018 | Glenn Brooks

It's been a tough few years for SsangYong, especially in Europe as Russia, formerly one of its best markets, fell apart. Now, things are looking up. The Musso is off to a good start at home, production shifts are being added and the brand is pulling further ahead of GM Korea and Renault Samsung.

Volvo Cars' Polestar - the future models

6 Jul 2018 | Glenn Brooks

The next make in a series which is looking at the current and future models of Geely Automobile Holdings is Polestar. This follows previous features on Geely and Geely Emgrand as well as Lynk & Co. Volvo Car Group refers to Polestar as its "new electric performance brand".

Audi A7 50 TDI - who says diesel is dead?

4 Jul 2018 | Glenn Brooks

With the exception of Italy, sales of diesel cars are still falling in the big European markets. Hardly an ideal time for any OEM to add fresh compression-ignition engines to a luxury model. Audi disagrees, believing that buyers will be drawn to the economy of its new mild hybrid 3.0-litre V6.

Geely-Volvo to expand Lynk & Co with secret SUVs

2 Jul 2018 | Glenn Brooks

In this second chapter of an examination of the future models of Geely divisions, the focus turns to Lynk & Co. The start-up brand is doing well in China, its sole market. Although Geely is yet to reveal this, there are now additional plans to extend the brand from a four-model line-up by using the Volvo XC60 and XC90 as the basis for two larger SUVs.

Could Geely become as big as Volkswagen AG?

28 Jun 2018 | Glenn Brooks

Might the Geely group one day become China's number one car maker? Looking at how rapidly it has expanded in recent years, it would be foolish to consider that owner Li Shufu is content with what he already has. The latest series of just-auto's ongoing examination of the world's OEMs now turns to Zhejiang Geely Holding Group (ZGH) and its many car brands.

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