Brooks On OEM Product Trends

Brooks On OEM Product Trends

By: Glenn Brooks

Analyst Glenn Brooks looks at OEM new product developments in the context of company strategies and market trends


Honda & Acura NSX: better than an Audi R8?

18 Aug 2017 | Glenn Brooks

What could better demonstrate the strange situation that Honda UK and Honda Motor Europe find themselves in than the NSX? Even if you pay the circa GBP33,000 list price for what had been the brand's priciest model until recently, there is then a GBP110,000 leap from there to the cheapest NSX. How on earth do they market this supercar?


2017 Pebble Beach Concours - world debuts

17 Aug 2017 | Glenn Brooks

Monterey Automotive Week, including the 66th Pebble Beach Concours d'Elegance, is taking place on California's Monterey Peninsula between 15 and 20 August. The following is the latest list of concept and new model world premieres.


Will Ford sieze an electric opportunity for Lincoln?

17 Aug 2017 | Glenn Brooks

It has been just over a year since what Ford calls The Lincoln Motor Company was the subject of a just-auto in-depth analysis feature. China is still nowhere near being the brand's largest market but sales there are up by a staggering 92 per cent and that's even without a local manufacturing presence. With things good in the US too, it surely won't be long before Lincoln returns to being a make selling in excess of an annual 250,000 vehicles worldwide.


Frankfurt IAA world debuts list - Chery M31T prototype

16 Aug 2017 | Glenn Brooks

The IAA might be missing Alfa Romeo, DS, Fiat, Jeep, Infiniti, Mitsubishi, Nissan, Peugeot and Volvo, but one new brand will be making an appearance: Chery Auto will reveal an SUV prototype.


ANALYSIS - More SUVs and an electric future for Jaguar

15 Aug 2017 | Glenn Brooks

Once in danger of going the same way as Saab or Lancia, Jaguar has been brought back to life via massive infusions of cash, intelligently spent. Thanks to the success of the F-PACE, it is probably now profitable too. Such are the plans for the ongoing transformation of the leaping cat brand, Jaguar's reinvention is really only just beginning.


How 900Nm and 48V make the Audi SQ7 TDI epic

11 Aug 2017 | Glenn Brooks

In the words of a friend who owns a Golf GTD and is a long time fan of multiple Volkswagen Group models, driving the Audi SQ7 would have to be "like propelling a municipal building at lightspeed". Is three times the torque output of most small diesel engines necessary, though?


ANALYSIS - Land Rover and Range Rover SUVs for the 2020s

9 Aug 2017 | Glenn Brooks

Land Rover is both the vehicle volume and profits powerhouse of not only JLR but Tata Motors Limited too. Thanks to a spark of genius which saw the L538 project take on Range Rover branding and pricing, what became the Evoque changed everything for Land Rover. Now comes the hard bit: new generations of the Evoque, Sport and Range Rover are being developed. Can Land Rover remain TML's biggest money spinner?


ANALYSIS - Picanto 1.0-litre and Kia's plans for A segment

7 Aug 2017 | Glenn Brooks

Known as the Morning in the country of its manufacture, the Picanto is one of Kia Motors Europe's best sellers. As an import from South Korea it won't ever be the regional segment's number one against the likes of the built-in-Europe VW up! and Fiat Panda. That doesn't mean that the new shape model isn't as good as these two or other A segment hatchbacks.


ANALYSIS - Tata Motors' future models under the microscope

4 Aug 2017 | Glenn Brooks

After the disappointment of the Nano and a series of underwhelming subsequent new vehicle releases, Tata Motors seemed to lose its way. Now, thanks to the success of the Tiago small car and a record overall Indian market for new passenger vehicles in the first half of 2017, Tata is firmly on the comeback trail and has even pushed the mighty Toyota down to sixth place. But will it be able to achieve its stated goal of becoming number three by 2019?


Toyota buying stake in Mazda - report [updated]

3 Aug 2017 | Glenn Brooks

Nikkei Asian Review claims to have inside information on a deal which will shortly be announced concerning Toyota and Mazda. Japan's largest company is said to be on the verge of not only taking a minority holding in Mazda but also establishing a manufacturing JV in the United States.


New Insignia and Opel-Vauxhall's future under Groupe PSA

3 Aug 2017 | Glenn Brooks

It's August, once the month during which the northern hemisphere's automotive industry would quieten down. This being an odd-numbered year there's no chance of that, what with preparations for the Frankfurt IAA well underway. And now, Groupe PSA completing the acquisition of Opel and Vauxhall. The perfect time then to look at how those brands' newest car measures up.


ANALYSIS - What SAIC is planning for MG, Roewe and Maxus

2 Aug 2017 | Glenn Brooks

SAIC has two main passenger car manufacturing JVs in China. These are with the Volkswagen Group and General Motors. China's largest state owned OEM also has much in the way of plans for its own makes and it is these which are examined here below.


HZG project gives Groupe Renault two D-SUVs

31 Jul 2017 | Glenn Brooks

With the second generation Koleos, Groupe Renault is going bigger, and in markets such as the UK, that means a presence in the D segment for the first time in years.


Why the Ford Mustang is so successful the world over

27 Jul 2017 | Glenn Brooks

Talk to Audi, Porsche, Mercedes-Benz and BMW and you'll hear that sales of sports coupes and convertibles are in decline all over Europe. Ford's experience with the Mustang seems to be the opposite.


ANALYSIS - future Chevrolet SUVs & pick-ups

26 Jul 2017 | Glenn Brooks

The final instalment in a series which has looked at the current and future vehicles of General Motors now goes under the skin of Chevrolet division's light trucks.



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