Brooks On OEM Product Trends

Brooks On OEM Product Trends

By: Glenn Brooks

Analyst Glenn Brooks looks at OEM new product developments in the context of company strategies and market trends

2018 DETROIT AUTO SHOW - first world debuts

18 Oct 2017 | Glenn Brooks

The first world premieres for the 2018 North American International Auto Show are noted below.

LA AUTO SHOW - Porsche 718 GTS world debuts

18 Oct 2017 | Glenn Brooks

Another two motor show world premieres for the 2017 LA auto show have been named: the Porsche 718 Boxster GTS and 718 Cayman GTS.

ANALYSIS - The future models Toyota is planning for Lexus

18 Oct 2017 | Glenn Brooks

The second feature in a series which looks at the future models of brands under the Toyota Motor Corporation umbrella is all about Lexus.

CES 2018 - First world debuts announced

17 Oct 2017 | Glenn Brooks

The 2018 Consumer Electronics Show in Las Vegas will host multiple car, concept and automotive technology world premieres. Fisker, Future Mobility Corporation, Hyundai and Rinspeed have announced their debuts.

ANALYSIS - Civic Type R leads export boom for Honda UK

16 Oct 2017 | Glenn Brooks

It's fast, high-priced and not exactly subtle in appearance. Honda is hoping that the Type R version of its built-in-England Civic five-door will be shocking enough to change how people across Europe mainly see the brand - a maker of ultra-reliable cars for the elderly.

2017 GUANGZHOU SHOW - Jaguar XEL world debut

13 Oct 2017 | Glenn Brooks

An extended wheelbase Jaguar XE is to be a world premiere at AutoGuangzhou.

ANALYSIS - New SsangYong Rexton an equine taste

13 Oct 2017 | Glenn Brooks

Easily the smallest of the three Korean vehicle brands available in Europe, SsangYong doesn't intend to remain a minor player in the region forever. As was the case with Kia a decade ago, every new vehicle is a major improvement over the outgoing model. The latest Rexton, which sees the importer going after the horsebox-towing set, is proof in point.

SsangYong developing an electric SUV

12 Oct 2017 | Glenn Brooks

A plug-in version of C300, the next SsangYong Korando, is under development, has learned. The new EV will be sold worldwide and is on schedule for release in 2019.

ANALYSIS - Honda HR-V and the battle for the global B-SUV segment

11 Oct 2017 | Glenn Brooks

If small crossovers and SUVs were bought for reasons of sensibility over all other factors, the Honda HR-V would be the number one model in Europe. As it is, this B-SUV has a hard time standing out in what is a properly crowded segment. With Volkswagen finally set to push its way in during 2018, the little Honda will be in danger of being prised further from view.

ANALYSIS - Daihatsu architectures and future models

10 Oct 2017 | Glenn Brooks

In this first part of what Toyota Motor Corporation (TMC) divisions are planning, the focus is on Daihatsu Motor Company. It will be followed by a look at the current and future models of the Toyota brand, and in the final instalment, Lexus.

ANALYSIS - Peugeot seeks segment leadership with new 5008

6 Oct 2017 | Glenn Brooks

ACEA is yet to release Europe-wide sales data for September but Groupe PSA has been having a trying 2017 in terms of volume. This, it insists, is due to pulling back from low-margin business. That being the case, the new, upscale 5008 should help matters.

ANALYSIS - R8 Spyder and future Audi Sport models

4 Oct 2017 | Glenn Brooks

What had once been quattro GmbH became Audi Sport GmbH in late 2016. Motor racing and RS models are the main part of its remit, along with Audi's fastest and most expensive model series, the R8.

ANALYSIS - Changan architectures and future models

3 Oct 2017 | Glenn Brooks

The parent company has been trading for 155 years, so Changan knows a thing or two about being successful in business. The automotive division has this year fallen prey to the ongoing surge in sales by Geely's Emgrand brand in China, recently losing its fifth place in that market. However, having sold 662,620 passenger vehicles so far in 2017, it is far from failing, especially as Changan remains ahead of the Nissan, Baojun, Haval and Ford brands.

Why the little Swift is a big deal for Suzuki

26 Sep 2017 | Glenn Brooks

It's a small car which few outside India think too much about, or can even picture. The Swift might seem like a model which matters little, yet that thinking is mistaken: it and its sedan counterpart are key to Suzuki's increased domination of what could become the world's largest passenger vehicle market in the 2020s.

ANALYSIS - Mazda vehicle architectures and future models

20 Sep 2017 | Glenn Brooks

Having invested heavily in a lightweight architecture, a family of highly efficient engines and an ever expanding range of SUVs, Mazda is thriving. The company's size and its lack of expertise in the area of electrification are potential weaknesses but an alliance with Toyota appears to be a sensible move to address those concerns.

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