just-auto authors and correspondents


Mark Bursa


Mark BursaBiography

Deputy Editor, Motor Trader, 1986-1990.

Founded Leading Edge Publishing, 1990. Founding Editor of Automotive Management (1990) and Automotive International (1993). Editorial Director 1990-1996.

Winner of Pierre Dreyfus Award (1993).

Leading Edge Publishing was voted 'Small Publishing Company of the Year' in the 1992 PPA Awards.

Left Leading Edge in 1996 to set up Mark 2 Media.

Author of several Financial Times management reports.

Editor FT Automotive Emerging Markets newsletter 1997-2001.

Articles by Mark Bursa


Sergio Marchionne has his work cut out to deliver on FCA's brand strategies as well as overall group volume and profitability targetsTHE EVOLVING BRANDSCAPE: Fiat Chrysler Automotive (FCA)

19 June 2014

In the first of a new series examining major OEM brand strategies, Mark Bursa takes a look at newly merged Fiat Chrysler Automotive's brand portfolio and its future strategic direction.


2012 was a strong year in the region, and ASEAN sales totalled around 2.5m vehicles.May 2013 management briefing: ASEAN growth prospects (2)

29 May 2013

In the last decade of last century, before the term “BRICs” had even been coined, there was another acronym that loomed large on the agenda of any global automaker. ASEAN, the Association of Southeast Asian Nations, looked like a potential powerhouse for growth. In this month's management briefing, Mark Bursa takes a look at the region's automotive prospects. In this instalment, he looks at developments in the major markets with forecasts.


GM recently opened a plant in Indonesia (making the Chevrolet Spin MPV). Indonesia is now attracting more interest and investment from OEMs and suppliers.May 2013 management briefing: ASEAN growth prospects (1)

21 May 2013

In the last decade of last century, before the term “BRICs” had even been coined, there was another acronym that loomed large on the agenda of any global automaker. ASEAN, the Association of Southeast Asian Nations, looked like a potential powerhouse for growth. In this month's management briefing, Mark Bursa takes a look at the region's automotive prospects, starting with an overview.


Gert Volker Hildebrand, Executive Director of Design for QorosANALYSIS: Qoros of approval

20 February 2013

Is the world’s newest car brand a Chinese export, or a global brand that just happens to build its cars in China? Mark Bursa reports on the first steps of Qoros.


Saab PhoeniXANALYSIS: Is there a viable scenario for the Saab brand?

3 July 2012

Saab’s new Chinese-Japanese owners need to understand the brand’s history – and get back to first principles – if they are to revive the much-loved Swedish car maker, says Mark Bursa.


Geely Emgrand7 gets four EuroNCAP starsEMERGING MARKETS ANALYSIS: Chinese exports finally start to gain traction

2 March 2012

China’s car industry has been on the steepest of growth curves for a decade now, but the growth rate is starting to slow. So is now the time to turn to Plan B – exports to the West? Mark Bursa reports


Ford is among the OEMs setting up a manufacturing base in India with a view to meeting both growing local demand and developing exports   EMERGING MARKETS ANALYSIS: India is becoming an export powerhouse

3 November 2011

Hyundai has used its Indian plants as a major global export source. Now other manufacturers are following suit, says Mark Bursa


SAIC Motor Corp., Ltd. (SAIC) Chairman Hu Maoyuan and General Motors Co. (GM) Chairman and CEO Dan Akerson signed an agreement in September in Shanghai for the co-development of a new electric vehicle architecture in ChinaOctober 2011 management briefing: Chinese electric vehicles

31 October 2011

In this instalment of October's management briefing looking at world automotive markets, we take a closer look at an aspect of China's vehicle industry that is now commanding more attention: electric vehicles. Indeed, China is slowly positioning itself to become a leading player in the electric vehicle market, believes Mark Bursa


BYD Chairman Wang ChuanfuEMERGING MARKETS ANALYSIS: BYD and the power of nightmares

21 September 2011

China’s BYD was hotly tipped to become a global player. But the company that promises to ‘Build Your Dreams’ is seeing its own dreams dashed. Mark Bursa asks: What next for BYD?


AvtoVAZ is by far the biggest producer in Russia and looks set to become increasingly important to the Renault-Nissan AllianceJune 2011 management briefing: Russia – part 3

30 June 2011

In this month's management briefing, Mark Bursa reviews developments in Russia's automotive market and industry. In this concluding third part, he looks at the manufacturing alliances taking shape in Russia.




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