just-auto authors and correspondents


Calum MacRae


Calum MacRaeBiography

Calum MacRae is QUBE's product manager, responsible for developing and managing the content of the platform. Calum is an automotive specialist with more than 20 years of experience in the area of automotive research and analysis.

Before joining Aroq, he worked for Jaguar Land Rover in the area of powertrain strategy where responsibilities included monitoring component and system commonality across the company's strategic platforms and competitor intelligence in powertrain technology and strategy. Prior to Jaguar Land Rover, he worked for PwC's Autofacts automotive research and analysis division and was latterly head of that practice. As well as leading Autofacts' global powertrain analysis and forecasts he also contributed a number of proprietary studies for major component suppliers and light vehicle manufacturers. These included: industry trend and driver analysis; competitor and/or partner assessment; market studies and technology projections, and business planning and risk analysis for buy- and sell-side engagements. In addition, he was lead author on PwC white papers covering climate change and the automotive industry.

Prior to joining PwC, he was a Market Research Analyst for a European market research and consultancy firm. His responsibilities included the researching and writing industry reports for a wide range of sectors and accompanying client service activities.

Calum has a degree in economics from Coventry University where he specialised in the Economics of the Motor Industry.  

Articles by Calum MacRae


Brexit's coming home...Brexit’s come home - how the costs mount up

9 July 2018

This article was originally written on 6th July 2018, with the title ‘Brexit’s coming home’ and primed for publication today, the 9th July. The title was based on two presumptions: (i) England would beat Sweden in the World Cup quarter final and (ii) the UK government cabinet would fail to agree on its negotiating position with the EU, thus making a ‘hard’ Brexit more likely. As we know, England delivered on Saturday, but the bigger shock was the UK government’s ‘Chequers statement’ on Friday night. The prime minister Theresa May had seemingly quelled rebellion in the cabinet’s ranks and engineered a path for a ‘soft’ Brexit for manufactured goods (a service sector agreement, covering 80% of the UK’s economy comes later) via a Facilitated Customs Arrangement and a common rule book for manufactured goods. Now on Monday 9th July, even more unwanted uncertainty has been delivered following the resignation of Brexit minister David Davis from cabinet and the possibility of open warfare in the UK government.


Advanced Propulsion Centre, Warwick, UKCommercialising innovation - as easy as APC

6 July 2018

To continue to encourage and ‘derisk’ invention and innovation in the UK’s automotive industry the Advanced Propulsion Centre (APC) was established in 2013 as a result by intervention by the UK government and the industry (the UK’s Automotive Council). The APC has been funded with GBP1bn with half of the fund stemming from the government and half from industry. Its brief is simple, but complex: support the UK industry’s move to low carbon solutions and create an ecosystem that supports R&D, thus ending the dreaded ‘valley of death’.


Sub-contracting could offer a way forward for  automotive in a post-Brexit worldBrexit - that’ll be the Daewoo 

25 June 2018

The automotive industry used to be awash with sub-contract manufacturers. Some will argue it still is - lots of Japanese vehicle assembly is carried out by affiliates for example, while kit operations in far flung countries are often managed by sub-contractors. However, they could also be categorised more as joint ventures with the OEM holding a minority share.


Iran's auto industry in focusChina steals a march on rivals in growing Iranian industry

27 April 2018

Since the lifting of sanctions on Iran in early 2016 the country’s automotive industry has recovered significantly with latest figures compiled by QUBE, just-auto’s research portal, showing that light vehicle production increased by 13.6% in the Iranian year 1396 (equivalent to 21st March 2017-20th March 2018) to 1.51 million units. This is just shy of the country’s all-time record of just over 1.6 million recorded in 1390. 


New Volvo V60. Want oneIs Jaguar now an SUV oriented brand too?

27 February 2018

This piece was initially prompted by the appearance of the new Volvo V60, to universal acclaim, which brought a wistful thought from me that it was a shame that Jaguar doesn’t have a wagon version of its XE as a competitor. From the initial pictures the V60 appears to be a fantastic looking car with all the usual virtues that Volvo-ness brings to the estate (wagon) genre. It looks unmistakably like its V90 sibling or as colleague Glenn Brooks put it in the office last week, "Honey, I’ve shrunk the V90."


Keith Barr, CEO of Leading2Lean. Industry 4.0 is humanised with his company's approachGamification and the human role in Industry 4.0

26 February 2018

Industry 4.0 is the hot topic among manufacturing companies right now. With the movement seemingly wrapped up in taking automation to extremes, attendant concerns about employment in manufacturing have come to the fore. Calum MacRae of just-auto talked to the CEO of leading2lean, Keith Barr, about their differentiated approach to 4.0 which seeks to put the human in the driving seat.


Britta Seeger, Mercedes-Benz passenger cars marketing and sales chiefOh no, it's FOMO!

8 February 2018

I'm probably not alone in thinking that all OEMs are pretty much following the same strategic and tactical path at the moment. Nearly every major OEM has an ACES (autonomous, connected, electric and shared) strategy or, as Daimler's Britta Seeger put it during a presentation at January's Automotive News World Congress, a CASE strategy.


Willem Strijbosch, Head of Autonomous Driving, TomTomTomTom bangs the autonomous driving drum

30 January 2018

TomTom, synonymous with satellite navigation systems, is making a big push into the autonomous vehicle area where it can leverage its mapping and UX expertise. At the 2018 CES in Las Vegas just-auto's Calum MacRae met with Willem Strijbosch, head of autonomous driving, TomTom to find out about their latest developments.


Gilles Gallée business development director at OPTISOPTIS on simulating sensors performance in autonomous vehicles

30 January 2018

At the 2018 CES in Las Vegas just-auto's Calum MacRae caught up with Gilles Gallée business development director at OPTIS. OPTIS is a company that specialises in virtual reality simulations of sensors and this expertise is being used in the automotive sector as autonomous vehicles are being readied for development.


Doron Cohadier, VP Business Development, Foresight AutomotiveForesight Automotive's clear vision for autonomous technology

25 January 2018

Foresight Automotive is an Israeli automotive technology startup that develops ADAS and autonomous vehicle technology. At the 2018 CES in Las Vegas just-auto's Calum MacRae caught up with Doron Cohadier, VP Business Development at the company.




Forgot your password?