just-auto authors and correspondents


Calum MacRae


Calum MacRaeBiography

Calum MacRae is QUBE's product manager, responsible for developing and managing the content of the platform. Calum is an automotive specialist with more than 20 years of experience in the area of automotive research and analysis.

Before joining Aroq, he worked for Jaguar Land Rover in the area of powertrain strategy where responsibilities included monitoring component and system commonality across the company's strategic platforms and competitor intelligence in powertrain technology and strategy. Prior to Jaguar Land Rover, he worked for PwC's Autofacts automotive research and analysis division and was latterly head of that practice. As well as leading Autofacts' global powertrain analysis and forecasts he also contributed a number of proprietary studies for major component suppliers and light vehicle manufacturers. These included: industry trend and driver analysis; competitor and/or partner assessment; market studies and technology projections, and business planning and risk analysis for buy- and sell-side engagements. In addition, he was lead author on PwC white papers covering climate change and the automotive industry.

Prior to joining PwC, he was a Market Research Analyst for a European market research and consultancy firm. His responsibilities included the researching and writing industry reports for a wide range of sectors and accompanying client service activities.

Calum has a degree in economics from Coventry University where he specialised in the Economics of the Motor Industry.  

Articles by Calum MacRae


New Volvo V60. Want oneIs Jaguar now an SUV oriented brand too?

27 February 2018

This piece was initially prompted by the appearance of the new Volvo V60, to universal acclaim, which brought a wistful thought from me that it was a shame that Jaguar doesn’t have a wagon version of its XE as a competitor. From the initial pictures the V60 appears to be a fantastic looking car with all the usual virtues that Volvo-ness brings to the estate (wagon) genre. It looks unmistakably like its V90 sibling or as colleague Glenn Brooks put it in the office last week, "Honey, I’ve shrunk the V90."


Keith Barr, CEO of Leading2Lean. Industry 4.0 is humanised with his company's approachGamification and the human role in Industry 4.0

26 February 2018

Industry 4.0 is the hot topic among manufacturing companies right now. With the movement seemingly wrapped up in taking automation to extremes, attendant concerns about employment in manufacturing have come to the fore. Calum MacRae of just-auto talked to the CEO of leading2lean, Keith Barr, about their differentiated approach to 4.0 which seeks to put the human in the driving seat.


Britta Seeger, Mercedes-Benz passenger cars marketing and sales chiefOh no, it's FOMO!

8 February 2018

I'm probably not alone in thinking that all OEMs are pretty much following the same strategic and tactical path at the moment. Nearly every major OEM has an ACES (autonomous, connected, electric and shared) strategy or, as Daimler's Britta Seeger put it during a presentation at January's Automotive News World Congress, a CASE strategy.


Willem Strijbosch, Head of Autonomous Driving, TomTomTomTom bangs the autonomous driving drum

30 January 2018

TomTom, synonymous with satellite navigation systems, is making a big push into the autonomous vehicle area where it can leverage its mapping and UX expertise. At the 2018 CES in Las Vegas just-auto's Calum MacRae met with Willem Strijbosch, head of autonomous driving, TomTom to find out about their latest developments.


Gilles Gallée business development director at OPTISOPTIS on simulating sensors performance in autonomous vehicles

30 January 2018

At the 2018 CES in Las Vegas just-auto's Calum MacRae caught up with Gilles Gallée business development director at OPTIS. OPTIS is a company that specialises in virtual reality simulations of sensors and this expertise is being used in the automotive sector as autonomous vehicles are being readied for development.


Doron Cohadier, VP Business Development, Foresight AutomotiveForesight Automotive's clear vision for autonomous technology

25 January 2018

Foresight Automotive is an Israeli automotive technology startup that develops ADAS and autonomous vehicle technology. At the 2018 CES in Las Vegas just-auto's Calum MacRae caught up with Doron Cohadier, VP Business Development at the company.


Bence Varga, Head of European Sales, AImotiveCES - AImotive and their vision first approach to autonomous

19 January 2018

AImotive is a Hungary-based AI expert that hopes to bring autonomous driving to the masses. Its technology is based on a "vision first" approach. In early January 2018 it raised US$38m in a Series C funding round. At the 2018 CES, just-auto's Calum MacRae chatted to Bence Varga, AImotive's Head of European Sales.


John Eggert, Director, Automotive Sales & Marketing, Velodyne LiDAR, Inc.LiDAR Q&A with Velodyne

14 January 2018

At the 2018 CES in Las Vegas just-auto's Calum MacRae chatted with John Eggert, director, automotive sales and marketing, at Velodyne LiDAR, Inc. of San Jose, CA. Velodyne is one of the leading developers and manufacturers of LiDAR sensors and its PUCK sensors have been deployed on numerous autonomous test vehicles. 


Michael Poulin, LeddarTechLiDAR Q&A with LeddarTech

13 January 2018

At the 2018 CES in Las Vegas just-auto's Calum MacRae met with Michael Poulin, General Manager, Automotive Solutions, LeddarTech. LeddarTech is a leading player in the development of solid-state LiDAR sensors that the automotive industry needs to bring to market to make L4 and L5 autonomous vehicles an affordable reality. 


Glorious!Time to end the era of homogeneous design?

15 December 2017

Has the world gone mad? We've all been there - looking at the supernumerated types on the late train back home. We'll take a surreptitious glance at them working away on their laptop or iPad. We see them open a few spreadsheets. They'll spend a cursory few seconds ostentatiously scrolling through a few figures. Another corporate lamp post marked.




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