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Bill Cawthon


Bill CawthonBiography

Weekends spent on the factory floor at Dodge Main in Hamtramck gave Bill Cawthon a lifelong interest not only in cars but also in the industry that makes them. He has been writing about both for nearly 20 years, following the latest trends and sales results and putting them in context.

Following his college years and a stint as a radio announcer, Cawthon worked in the electronics industry where, among other things, he got first hand knowledge of the original microprocessors used for engine control in Chrysler and Ford vehicles. He shifted over to the literary side as a technical writer and editor and worked in corporate communications and CRM programs until 2004 when he became a full time writer and editor.

Cawthon long ago abandoned winter for the sunny climes of the Lone Star state and lives in Houston where he also follows the petroleum industry. True to the stereotypical image of the Texan, Bill does own a very small interest in some oil leases that provides sufficient income for the occasional pizza.

Articles by Bill Cawthon


It was another strong year for FCA and its Jeep brand (Jeep Compass pictured - it hit a US sales record)A lovely holiday gift to US light vehicle sales

4 January 2019

American consumers weren’t deterred by December’s rising interest rates, market turmoil and political shenanigans. Instead they propelled the auto industry to its fourth 17m year.


Jaguar Land Rover's US Land and Range Rover line enjoyed a record NovemberNovember US light vehicle sales beat expectations

4 December 2018

On the whole, last month's US light vehicle sales turned out better than expected. While most prognosticators said November deliveries would be down about 2%, the deficit was much smaller.


Subaru's Crosstrek helped the brand to another record month in the US marketInterest rates don’t slow US market, yet - ANALYSIS

5 November 2018

As our preliminary data published on Friday indicated, rising interest rates and higher petrol prices didn’t stop US light vehicle sales from rising in October.


FCA outsold Ford and Ram beat the Chevrolet SilveradoFCA outsells Ford in US

4 October 2018

September light vehicle sales came through mostly as expected though the decline was not as great as had been predicted.


Lexus again topped the US premium segment in August as Mercedes fended off BMW by only a few units year to dateUtilities prop up August US light vehicle sales

5 September 2018

Expectations of a sales increase met the realities of consumer economics in August.


Another surge in Jeep sales gave FCA a US boostJuly comes up a selling weekend short in US

2 August 2018

After a surprisingly strong June, July's US light vehicle sales results were more in line with 2018 projections.


Volvo first half sales rose 39.6% year on year, leading the industryWelcome growth marks first half US light vehicle sales

5 July 2018

Hefty incentives and an extra selling weekend in June pushed US light vehicles sales into the black for the first half of 2018.


Crossovers like the locally built Subaru Ascent and SUVs commanded 46% of all US sales in MayUS light vehicle sales bloom in May

4 June 2018

While April showers may have had little influence, an extra selling day and a holiday weekend definitely helped US light vehicle sales to bloom in May.


Jeep is currently FCA's shining star on US sales charts. Wrangler outsold every utility model bar Toyota's RAV4 in AprilApril US light vehicle sales: some bright flowers among the weeds

2 May 2018

April was the first month of General Motors' new quarterly reporting schedule, so everyone is estimating sales for GM. Accordingly, we've added The General to the 'Other' pool on the monthly chart.


Ford F-Series remains the top selling model in the US, as usualMarch surge turns Q1 US sales positive

4 April 2018

Despite winter's persistence in parts of the US, March light vehicle sales blossomed, posting their best performance of the year.




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