Prior to its acquisition of a majority stake in Kia in 1998, Hyundai was ranked twelfth in the world in terms of production volume. Since then, the South Korean manufacturer has leapfrogged BMW, Renault, Fiat, Nissan and Honda to claim seventh position. It now aims to force its way into the top five by the end of the decade. Gareth Davies reports on how the company plans to achieve this ambitious target