As the role of the automobile has evolved from a basic transportation solution to a social statement and, more recently, a fashion item, so too have the automotive marketing and promotion strategies changed in recent times. The role of advertising has become so critical, that the success of a new model can be as dependent on the effectiveness of the ad campaign as it is on the attributes of the car itself. Glen Smale, author of a brand new report from ABOUT Automotive assesses the role of marketing in the automotive industry.