The first management briefing of the year takes a look at prospects for the automotive industry globally in 2005. Written by just-auto's managing editor Dave Leggett, the briefing considers the major issues ahead for vehicle markets, vehicle manufacturers and the industry as a whole. The briefing is structured region-by-region and includes Dave's views on a variety of region-specific topics and issues. Questions asked include: Will incentives continue unabated in North America and will the price war spread to Europe? What will happen to the dollar exchange rate and who will be hurting most and what can they do about it? What are the risks to China's booming market and industry in 2005? Where next for GM and Fiat? And what will be happening in Russia this year? The briefing is intended to give the reader a concise overview of the challenges and opportunities facing the automotive industry in 2005.