Times have truly changed since Henry Ford offered his Model T in 1914. DuPont pioneered the first fast-drying lacquer paint in 1923, giving consumers their first colour options beyond black for mass-produced vehicles. Paint manufacturers, such as BASF Coatings and DuPont, now offer some 150 new colour shades each year. Today, the vehicle exterior is a vitally important element in the brand differentiation of vehicle makers and a kind of business card for its owner.