Achieving profitable business Pre-production visibility and management a) Estimating and quoting There is agreement that the most important issue is accurate estimating and quoting. Nearly three out of every five respondents rated this issue as 'very important'. This applies to respondents from all countries with the exception of Australia, where the mean rating is neutral. With 50% of supply plants in Europe giving accurate estimation and quoting as a very important rating, it is clear that some traditional skills remain vital to competitive success. However, concerns are even greater outside Europe, in the USA 73% of suppliers rate this issue as very important (Fig. 12).